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Articles

We have written hundreds of articles about all aspects of hospitality including hotel investments, lending, operations, asset management, sales and marketing, public relations, and so forth. We invite you to read through these articles, with our compliments.

These are our most recent articles. Use our search tool to assist you in finding others from the hundreds available.

Recently Added to our Library

Cristina Balekjian

European Hotel Transactions 2009 - An Age of Austerity (Download file)

HVS London publishes its latest European Hotel Transaction Report, reflecting 2009 single asset and portfolio hotel transactions. European hotel investment activity fell by 50% to just over €3 billion: a drop of more than 85% on the volumes of 2007!

Mar 1, 2010 By Cristina Balekjian, Elke Geieregger and Saurabh Chawla

Pierre Ricord

European Hotel Valuation Index 2010 (Download file)

HVS London releases the latest edition of its annual review of European hotel value trends. The Hotel Valuation Index shows that on average hotel values across Europe fell 13%, the second year in succession the index has shown a drop in value.

Feb 28, 2010 By Pierre Ricord and Tim P Smith

HVS - Canadian Lodging Outlook January 2010 (Read article)

STR's newest product.

Feb 26, 2010 By STR & HVS

Leora H Lanz

An Outsider’s View Inside a Hotel’s Marketing Department: It’s Still About Rate and Customers, but t... (Read article)

To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.

Feb 25, 2010 By Leora H Lanz and Eydie Shapiro

Kathryn M. Kantes

Joie de Vivre and the Art of the Hotel  (Read article)

With the economy still in a slump, Joie de Vivre hotels are on a mission to lift the spirits of both guests and staff.

Feb 24, 2010 By Kathryn M. Kantes

Mansi Bhatnagar

Back to the Future: Hospitality Marketing 2010 (Read article)

Marketing success in decade 2010 will depend not only on the brand and its promises but also on the customer experience and his/ her influence on others. The article outlines strategies for marketers to influence the purchase decision of customer.

Feb 23, 2010 By Mansi Bhatnagar

Nehme Ayoub

Hotels in MENA: How Much Can You Invest? (Read article)

We attempt to provide a guideline of “maximum supportable hotel investments” across Middle East and North Africa, reflecting current hotel market dynamics for the cities addressed.

Feb 19, 2010 By Nehme Ayoub and Hala Matar Choufany

Leora H Lanz

Examples of How Hotels Are Using Social Media - A Guide for Getting Started (Download file)

HVS Sales & Marketing Services has assembled examples of how hotels are using social media as a reference for hotels that may wish to try.

Feb 18, 2010 By Leora H Lanz, Barbara Fischhof and Rebecca Lee

Betsy MacDonald

HVS - Canadian Lodging Outlook December 2009 (Download file)

Thank Goodness 2009 Is Over!

Feb 12, 2010 By Betsy MacDonald

Kathryn M. Kantes

HVS Hotel and Real Estate Market Snapshot: Jackson, Wyoming (Read article)

Jackson Hole is known for its spectacular skiing in winter, but the area’s national parks, golf courses, and other developments draw demand throughout the seasons.

Feb 9, 2010 By Kathryn M. Kantes