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Always ready to take on a good challenge and think ahead during times of rapid change, Eydie Shapiro has a proven track record for success in proactive hotel sales and marketing. A 20-year veteran of the hospitality industry in the Caribbean, US and overseas, Eydie Shapiro has worked both on property and at corporate levels for a variety of branded and independent hotels in sales, marketing and revenue management capacities. Her background also includes successful years in hotel management and operations, overseeing sales, reservations, and the other departments integral for effective delivery of the marketing promise. Her experience includes tenures with ITT Sheraton, Hilton Hotels and numerous consulting work with prominent independent resorts.
In 1998, Eydie took a break from the hotel world when she entered Culinary School. Upon completion, she combined her sales and marketing talents and culinary skills at the specialty food company, D’Artagnan. Here, she trained customer service representatives, increased visibility and product sales in the New York Metropolitan area and introduced new products to the market.
In her capacity with HVS Sales and Marketing Services, her goal is to provide strategic marketing and communications advice and services for hotels during times of increased competition, rapidly changing business environment and growth. Her areas of expertise include determining opportunities for growth, sales office audits, improving profitability through yield management, outsourcing management to assist controlling labor costs and adding talent to your team, conducting sales training, providing pre-opening sales and marketing services, revenue management training, and setting up the nuts and bolts of a sales office.
In Florida, she worked at the Sheraton River House and later at the Boca Raton Hotel and Club. During this time, Edyth was involved with the marketing franchise group, Sheraton Hotels of Florida, and hospitality industry groups such as Hotel Sales and Marketing Association and Meeting Planners International.
In New Jersey, she was The Director of Sales and Marketing for the Meadowlands Hilton. During this period Edyth was active in the Hiltons of New Jersey marketing group.
In New York City, Edyth was the Director of Transient Sales for the Sheraton New York Hotel and Towers. During her tenure at the Sheraton Hotel and Towers, Edyth spearheaded a sales team and reservations department that focused on transient business traveler. With the advertising agency, she created a campaign to target the frequent business traveler. This was a first for the New York Sheraton Hotel and Towers. These efforts laid the foundation for how the hotel managed this valuable market segment for many years. Edyth was called upon to conduct transient sales training for General Managers and Directors of Marketing for Sheraton Hotels in the United States.
In 1990, she accepted the position of Director of Sales/Marketing at the Sheraton Russell. This was just before the Gulf War and the recession during the early 1990’s. Under her direction, the Russell maintained its position as leader within the hotel’s competitive set for occupancy, average rate maximization, and STAR report. This was accomplished through a focused sales effort, direct marketing programs, rate/revenue management and excellent customer service. By 1995 she was given the added responsibility of hotel operations when promoted to Executive Manager/Director Sales and Marketing. At a later date, the hotel was closed for renovation and Edyth spearheaded the successful repositioning of the newly renovated property.
From 1992 through 1994, Edyth was an instructor at the New York University School of Continuing Education teaching hospitality sales and marketing.
In 1998, Edyth decided to leave the Sheraton Russell, by then a Starwood Hotel and go to Culinary School. Upon completion, she combined her sales and marketing talents and culinary skills at the specialty food company, D’Artagnan. At this company, she trained customer service representatives, increased visibility and product sales in the New York Metropolitan area and introduced new products to the market.
As an independent consultant, her roster of clients has included the Palm Beach Polo and Country Club, Schrager Hotels, Hudson Valley Development, LLC. and The New England Livestock Alliance.
In her capacity with HVS Marketing Communications, her goal is to provide strategic management for hotels during times of increased competition, rapidly changing business environment and growth. This is accomplished by determining opportunities for growth, sales office audits, improving profitability through yield management, outsourcing management to assist controlling labor costs and adding talent to your team, conducting sales training, providing pre-opening sales and marketing services, revenue management training and setting up the nuts and bolts of a sales office. HVS Marketing Communications also develops marketing and public relations plans for new hotel projects.
In 1998, Eydie took a break from the hotel world when she entered Culinary School. Upon completion, she combined her sales and marketing talents and culinary skills at the specialty food company, D’Artagnan. Here, she trained customer service representatives, increased visibility and product sales in the New York Metropolitan area and introduced new products to the market.
In her capacity with HVS Sales and Marketing Services, her goal is to provide strategic marketing and communications advice and services for hotels during times of increased competition, rapidly changing business environment and growth. Her areas of expertise include determining opportunities for growth, sales office audits, improving profitability through yield management, outsourcing management to assist controlling labor costs and adding talent to your team, conducting sales training, providing pre-opening sales and marketing services, revenue management training, and setting up the nuts and bolts of a sales office.
In Florida, she worked at the Sheraton River House and later at the Boca Raton Hotel and Club. During this time, Edyth was involved with the marketing franchise group, Sheraton Hotels of Florida, and hospitality industry groups such as Hotel Sales and Marketing Association and Meeting Planners International.
In New Jersey, she was The Director of Sales and Marketing for the Meadowlands Hilton. During this period Edyth was active in the Hiltons of New Jersey marketing group.
In New York City, Edyth was the Director of Transient Sales for the Sheraton New York Hotel and Towers. During her tenure at the Sheraton Hotel and Towers, Edyth spearheaded a sales team and reservations department that focused on transient business traveler. With the advertising agency, she created a campaign to target the frequent business traveler. This was a first for the New York Sheraton Hotel and Towers. These efforts laid the foundation for how the hotel managed this valuable market segment for many years. Edyth was called upon to conduct transient sales training for General Managers and Directors of Marketing for Sheraton Hotels in the United States.
In 1990, she accepted the position of Director of Sales/Marketing at the Sheraton Russell. This was just before the Gulf War and the recession during the early 1990’s. Under her direction, the Russell maintained its position as leader within the hotel’s competitive set for occupancy, average rate maximization, and STAR report. This was accomplished through a focused sales effort, direct marketing programs, rate/revenue management and excellent customer service. By 1995 she was given the added responsibility of hotel operations when promoted to Executive Manager/Director Sales and Marketing. At a later date, the hotel was closed for renovation and Edyth spearheaded the successful repositioning of the newly renovated property.
From 1992 through 1994, Edyth was an instructor at the New York University School of Continuing Education teaching hospitality sales and marketing.
In 1998, Edyth decided to leave the Sheraton Russell, by then a Starwood Hotel and go to Culinary School. Upon completion, she combined her sales and marketing talents and culinary skills at the specialty food company, D’Artagnan. At this company, she trained customer service representatives, increased visibility and product sales in the New York Metropolitan area and introduced new products to the market.
As an independent consultant, her roster of clients has included the Palm Beach Polo and Country Club, Schrager Hotels, Hudson Valley Development, LLC. and The New England Livestock Alliance.
In her capacity with HVS Marketing Communications, her goal is to provide strategic management for hotels during times of increased competition, rapidly changing business environment and growth. This is accomplished by determining opportunities for growth, sales office audits, improving profitability through yield management, outsourcing management to assist controlling labor costs and adding talent to your team, conducting sales training, providing pre-opening sales and marketing services, revenue management training and setting up the nuts and bolts of a sales office. HVS Marketing Communications also develops marketing and public relations plans for new hotel projects.
