Middle East Hotel Survey 2015 Edition – Peak Assessments

A glimpse at the region inspires the question: are cities realizing peak performance in the travel and tourism industry, or do these cities still require a stretch in order to return to their former levels?
Hala Matar Choufany is the President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai.
Hala is an experienced Managing Partner and Hospitality Advisor with a demonstrated history of working in the hospitality industry. Skilled in Contract Negotiation, Feasibility Studies, Development Recommendation, Valuation, Asset Management, and Strategic Advisory; she has advised on more than 2,500 hospitality and mixed-use projects in the last 15 years across Europe, MEA and Asia. Hala has in-depth expertise in regional hotel markets and a broad exposure to international markets and maintains excellent contacts with developers, owners, operators, investment institutions and government entities. Hala speaks frequently at investment coneferences on a range of topics including asset valuation, management issues and women leadership.
Hala completed Executive Education at Harvard Business School.  She also holds an MBA in Finance and Strategy from IMHI (Essec- Cornell) University, Paris, France and a BA in Hospitality Management from Notre Dame University, Lebanon. Hala is fluent in English, French and Arabic.
Hala is a board member of Harvard Business School club of the GCC and is a mum of three. Born in Beirut, Hala lived and worked in a number of cities across Europe, Asia and Middle East.
For more information contact Hala at [email protected]


  1. Raja NastiJune 22, 2015

    Great job Hala ,as usual

  2. bob KhalifeJune 23, 2015

    Thank you Hala and Cristina. Great work. Kind Regards, Bob

  3. Geert DevolderJune 26, 2015

    Very interesting for all people wanting to have a global view on Middle East hotelbusiness..Very professional and clear... Really great job!

    • Thank you very much Geert for the positive feedback. We greatly appreciate taking the time to highlight the strengths of the article and the same time we are pleased that it constitutes a useful tool.

  4. Sadra FatehAugust 8, 2015

    Please send me articles related to MENA

  5. Sanjay GoyalJanuary 6, 2016

    Thanks Hala for the effort

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