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MARKET PROFILE
Kenya lies along the eastern coast of Africa. An estimated (2016) 46 million people reside in Kenya with a population increase of around one million people per annum. Kenya is establishing itself as an important gateway to the high growth East Africa region. In November 2016, Kenya was in the top 10 most improved economies in the annual World Bank report on the ease of doing business. The country moved up 21 places from 113th to 92nd. Kenya is outperforming most of its African counterparts in terms of infrastructure with a number of large projects expected to continue attracting foreign investment. In addition, the country has just completed the SGS acquisition of compliance certification in the Oil and Gas sector and the oil sector is thus expected to become a significant economic driver.ECONOMIC INDICATORS – KENYA

Kenya has made significant structural and economic reforms that have contributed to sustained economic growth. The country has received support of the World Bank Group, International Monetary Fund and other development partners and they have brought positive economic changes to the country. The new constitution and improved court system pushed investor’s confidence and improved the political situation in the country.
ECONOMICAL BACKGROUND
EXCHANGE RATE USD: KSH

The rest of this article focuses on the largest market in Kenya, namely Nairobi.
HOTEL PERFORMANCE IN NAIROBI
KEY METRICS – HOTELS, NAIROBI (KSH)

- Nairobi remains a leading destination in Africa for leisure and business. Over the past 5 years, hotels’ performance has declined due to security concerns and political instability. After a period of stability in 2016, performance declined further in 2017 due to the election-related political instability and the depreciation of the Kenyan Shilling to the US Dollar.
- In addition, the significant increase in room supply resulted in increased competition and a drop-in occupancy despite an increase in international visitations. In 2017, occupancy was down to 49% at an average rate of KSH12,952 according to the last Cytonn’s Nairobi Hospitality Sector Report. However, this decline is temporary, and hotels’ performances are expected to recover following the result of the elections that brought investors’ confidence back. Historically, occupancy has immediately bounced back in the post-election year.
TOURISM DEMAND
VISTATION - KENYA, 2012-2017

business and leisure travelers. The government has been involved in the promotion of tourism abroad and is supporting and marketing the country to the international and domestic markets. In addition, the rise of Nairobi and Mombasa as key conference destinations boosts the number of international and domestic trips to Kenya. As a result, 2017 saw a clear increase in visitation to Kenya and in earnings from tourism. The industry is well placed to benefit from political stability in 2018.
Nairobi is a hub airport in East Africa. Kenyan Airways has been very active in the past few months with the acquisition of new aircraft and the opening of new routes. The airline has just announced the launch of the first-ever route to the United States; the daily non-stop flights to New York will start in October 2018 and is likely to boost tourists’ arrivals in the next few years.
HOTEL SUPPLY IN NAIROBI
HOTEL PIPELINE

INVESTMENT MARKET
VALUE TRENDS

REVPAR and values are likely to increase.
OUTLOOK
Nairobi's significance as a transport hub and financial centre for the greater East African community and the various tourist attractions are expected to continue to support growth over the short and medium term. Its tourism infrastructure remains far more developed. In addition, the increasing amount of foreign investments combined with the growing number of major international companies settling headquarters in Nairobi will induce additional demand from the corporate market. Following the conclusion of the presidential elections, we expect the demand to pick up. However, Nairobi will likely suffer from an oversupply in the next few years as a large number of hotels are expected to open in the next few years and the capital will need time to absorb the new supply. Outside Nairobi, there are several important tours and cities perfectly placed to grow and which require mid-market hotels,aimed at the local market.
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