AccorHotels has formed a strategic partnership with all-inclusive resort company Rixos Hotels that will see both parties manage and develop Rixos-branded properties worldwide; AccorHotels will own a 50% interest in the joint venture management company. Additionally, AccorHotels will incorporate 15 hotels in resort markets in Turkey, UAE, Egypt, Russia and Europe into its network and Rixos will rebrand five hotels to Accor brands. “This new partnership has many benefits for us. It enables us to become a leading resort operator in a growing market and to complement our offer with attractive leisure destinations to our guests and loyalty members,” said Sébastien Bazin, AccorHotels’ chief executive officer and chairman.
HVS EMEA HOSPITALITY NEWSLETTER.