Brand & Management Selection and Contract Negotiations
Secure the right brand and operator to support long-term asset performance.
Selecting the Right Brand and Operator to Support Long-Term Asset Performance
HVS supports hotel owners in selecting brands and management partners that positively influence a hotel’s competitive positioning, its performance, and the long-term value of the asset.
We help owners evaluate options with clarity by grounding decisions in asset context, market conditions, and ownership objectives, supported by hospitality-specific insight and global market intelligence.
With access to the largest global repository of hotel brand and management agreements, we provide transparency into market norms and contractual terms, ensuring that selections and negotiations are informed by data and aligned with long-term ownership interests.
Brand & Management Selection and Contract Negotiations
ServicesBrand & Operator Search
Evaluation of market conditions, competitive sets, and potential partners to identify the affiliations that best support revenue potential and ownership objectives
- Competitive set & demand analysis
- Operator experience evaluation
- Cultural alignment checks
Contract Review & Benchmarking
Benchmarking of proposed brand and management agreements against comparable transactions using the largest global database of hotel contracts
- Market standard comparisons
- Negotiation opportunity identification
- Term sheet analysis
Financial Analysis
In-depth analysis of how branding and management alternatives impact profitability, fee structures, owner returns, and long-term asset value
- Fee structure impact analysis
- Profitability forecasting
- Long-term value projections
Negotiation Strategy
Development of a strategy aligned with ownership priorities, with support throughout discussions to strengthen terms, alignment, and owner protections
- Alignment of interest provisions
- Owner protection enhancement
- Active negotiation support
Clients rely on HVS to help:
Clear Direction, Stronger Alignment, and Contractual Terms That Support Ownership Objectives
Identify brands and operators aligned with asset strategy and market positioning
Understand the financial implications of branding and management decisions
Navigate complex agreements with clarity and confidence
Benchmark proposed terms against market realities and precedent
Avoid misaligned partnerships and long-term constraints
Secure agreements that support performance, flexibility, and long-term value
The HVS Difference
Why Owners Choose HVS for Brand & Management Selection
Contract Intelligence & Market Transparency
Access to the world’s largest database of hotel brand and management agreements provides insight into market norms and negotiation leverage.
Objective, Owner-Aligned Guidance
Recommendations are shaped around your investment horizon, risk tolerance, and strategic goals – never a predetermined outcome.
Hospitality-Specific Perspective
Our work reflects a clear understanding of how brand and management decisions affect operations, financial performance, and asset value over time.
Global Reach, Broad Market Access
Worldwide relationships with brands, operators, and ownership groups ensure access to a full range of options across markets and regions.
Brand & Management Selection and Contract Negotiations
Secure the right brand and operator to support long-term asset performance.
Selecting the Right Brand and Operator to Support Long-Term Asset Performance
HVS supports hotel owners in selecting brands and management partners that positively influence a hotel’s competitive positioning, its performance, and the long-term value of the asset.
We help owners evaluate options with clarity by grounding decisions in asset context, market conditions, and ownership objectives, supported by hospitality-specific insight and global market intelligence.
With access to the largest global repository of hotel brand and management agreements, we provide transparency into market norms and contractual terms, ensuring that selections and negotiations are informed by data and aligned with long-term ownership interests.
Comprehensive
Brand & Management Selection and Contract Negotiations
ServicesBrand & Operator Search
Evaluation of market conditions, competitive sets, and potential partners to identify the affiliations that best support revenue potential and ownership objectives
- Competitive set & demand analysis
- Operator experience evaluation
- Cultural alignment checks
Contract Review & Benchmarking
Benchmarking of proposed brand and management agreements against comparable transactions using the largest global database of hotel contracts
- Market standard comparisons
- Negotiation opportunity identification
- Term sheet analysis
Financial Analysis
In-depth analysis of how branding and management alternatives impact profitability, fee structures, owner returns, and long-term asset value
- Fee structure impact analysis
- Profitability forecasting
- Long-term value projections
Negotiation Strategy
Development of a strategy aligned with ownership priorities, with support throughout discussions to strengthen terms, alignment, and owner protections
- Alignment of interest provisions
- Owner protection enhancement
- Active negotiation support
Clients rely on HVS to help:
Clear Direction, Stronger Alignment, and Contractual Terms That Support Ownership Objectives
Identify brands and operators aligned with asset strategy and market positioning
Understand the financial implications of branding and management decisions
Navigate complex agreements with clarity and confidence
Benchmark proposed terms against market realities and precedent
Avoid misaligned partnerships and long-term constraints
Secure agreements that support performance, flexibility, and long-term value
The HVS Difference
Why Owners Choose HVS for Brand & Management Selection
Contract Intelligence & Market Transparency
Access to the world’s largest database of hotel brand and management agreements provides insight into market norms and negotiation leverage.
Objective, Owner-Aligned Guidance
Recommendations are shaped around your investment horizon, risk tolerance, and strategic goals – never a predetermined outcome.
Hospitality-Specific Perspective
Our work reflects a clear understanding of how brand and management decisions affect operations, financial performance, and asset value over time.
Global Reach, Broad Market Access
Worldwide relationships with brands, operators, and ownership groups ensure access to a full range of options across markets and regions.
Contact Our Team
Connect with our senior leaders across the globe.