Insights & Publications

We have written hundreds of articles about all aspects of hospitality including hotel valuations, investing, lending, operations, asset management, sales and marketing, public relations, and so forth. HVS invites you to download and share these articles, with our compliments.
57 results

Segmenting Millennial Travelers Business vs. Leisure

How do you gain the loyalty of millennials? This article analyzes the top two opportunities by segmenting the next generation of travel: millennial business travelers vs. millennial leisure travelers.

A New Breed Of Traveller – How Consumers Are Driving Change In The Hotel Industry

This article highlights how hotel companies are starting to embrace the demands of modern travellers. We have interviewed a number of high-level hotel executives from international hotel companies to see what they make of this new era.

Spotlight on Morocco: Marrakech's Luxury Hotel Market

This article explores what effects increased visitation and other changes in the market are likely to have on the demand/supply balance in Marrakech's luxury hotel sector. We also provide a performance forecast up to 2016.

The Sharing Market – Commercial Hostels in Europe

The commercial hybrid hostel product is still a relatively new concept and investors should become more aware of this operational model as it expands into new markets.

Overview of Health & Wellness Resorts Market, Sochi, Russia.

This publication focuses on the market of wellness resorts of Sochi, Russia. In light of heightened media attention to Sochi, we examine the market evolution caused by the recent social & economic changes and development opportunities in the market.

Top 10 Trends of the Next Generation of Travel: The Millennials

Millennials are the next generation of travel, but what exactly are they looking for? Read on to explore the top 10 travel trends for Millennials and how to best market and adapt to this ever evolving market.

2013 European Hotel Valuation Index

This year's European Hotel Valuation Index (HVI) covers 32 hotel markets across Europe. The article provides values per room as well as year-on-year percentage changes. Additionally, the HVI provides a five-year forecast and a volatility index.

HVS U.S. Hotel Franchise Fee Guide 2013

A survey of the fees charged by major hotel franchisors in the economy, mid-rate, and first-class market segments. This guide enables hotel owners to easily compare the total cost of one hotel franchise with that of another.