Boutique Segment – The Challenge of Standing Out from the Crowd

As the boutique hotel sector continues to grow, operators must work harder to create a point of difference for their properties as well as to maintain a sense of exclusivity and aspiration, as we investigate this further in the following article.
  • September 16, 2011
  • By Cristina Balekjian , Lara M Sarheim

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Summary

As the boutique hotel sector continues to grow, operators must work harder to create a point of difference for their properties as well as to maintain a sense of exclusivity and aspiration, as we investigate this further in the following article.
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