Hotel Franchising in Europe 2014

This article aims to assist owners in increasing their understanding and awareness of the franchise business model and current market trends. The fees outlined in this article apply solely to hotels operating in Europe.


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Sophie Perret is managing director of the HVS London office. She joined HVS in 2003, following ten years’ operational experience in the hospitality industry in South America and Europe. Originally from Buenos Aires, Argentina, Sophie holds a degree in Hotel Management from Ateneo de Estudios Terciarios, and an MBA from IMHI (Essec Business School, France and Cornell University, USA). Since joining HVS, she has advised on hotel investment projects and related assignments throughout the EMEA region, and is responsible for the development of HVS's business in France and the French-speaking countries. Sophie completed an MSc in Real Estate Investment and Finance at Reading University in 2014. Sophie is also a certified surveyor and a member of the RICS. For further information, please contact: [email protected] or +44 20 7878-7722 (Work)


  1. Thomas EgedgaardJune 11, 2014

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  3. Rotimi AdebiyiJune 23, 2014

    Report is useful.

  4. Leigh NallenOctober 5, 2015

    I would like to purchase the Hotel Franchising in Europe report.

  5. Maria GrubmuellerNovember 4, 2015

    Hotel Franchising in Europe 2014

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