This article explores the growing strategic importance of Food and Beverage within Italy’s luxury hotel sector, highlighting key market trends shaping hospitality performance across the country and selected high-performing operators. It forms the first article in the HVS Southern Europe Hospitality Series – Food and Beverage, focused on the evolving role of the gastronomic experience within hospitality.

Hotel sellers can maximize buyer activity by reducing uncertainty before going to market. Presenting transparent financials, organized due diligence, and clear investment storytelling gives buyers the context needed to evaluate the hotel. By addressing risks early and explaining performance drivers, owners can build buyer confidence and improve the likelihood of a successful closing.

Snapshot of the Amsterdam hotel market in 2026 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.

Sacramento has emerged as a bright spot in California’s hospitality market, with significant growth underway and on the horizon. Although recent inflation and broader economic pressures have tempered the pace of expansion, future development activity and sustained hospitality demand provide a strong foundation for long-term growth.

Less than two years after Hurricanes Helene and Milton reshaped Florida's Gulf Beaches, the Pinellas beachfront lodging market is demonstrating remarkable resilience through renewed tourism demand, major resort reinvestment, and a growing development pipeline.

The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through May and exceeding 5.0% in recent weeks. Our latest RevPAR growth forecast reflects 3.0% for 2026, which may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.

Memphis has struggled following the pandemic, which resulted in a loss of demand and business for hotels in the market. In response, the City of Memphis has initiated a significant revitalization effort to strengthen the Downtown core and reinvent Memphis as a major destination in the United States.

Cleveland’s hotel market is steadily recovering, driven by growing leisure travel, rebounding group and convention business, and stable healthcare demand. This diverse mix creates a balanced, resilient market, offering consistent performance and long-term stability rather than rapid, volatile growth.

Eugene’s hotel market has experienced strong growth in recent years and continues to benefit from significant investment in the city. Eugene has emerged as a leading Pacific Northwest travel destination, and hotel demand benefits from its mix of demand generators that have resulted in increased commercial demand and a strong tourism industry.

HVS was proud to sponsor NYU IHIF this year. Following several months of surprisingly strong RevPAR and revenue growth, the mood was much improved from ALIS. Conversations around AI, branded residential, and renovations and conversions were most prevalent. Transaction activity is lagging the market recovery, but indications are that the buyer/seller gap is narrowing.