In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
The K-Shaped Recovery of Myrtle Beach’s Hotel Market
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
HVS U.S. Market Pulse: April 2026
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
In Focus: Singapore
In Focus: Singapore provides an overview of Singapore's tourism landscape and hotel market performance, infrastructure developments, hotel transactions and investments in 2025, an in-focus topic on wellness within the hospitality sector, as well as an outlook.
Detroit Hotel Market Update: Why Investors Are Betting on Motown
Billions of dollars in new development are reshaping Downtown Detroit and transforming its hotel market. From landmark mixed-use towers to a revitalized riverfront, the investment activity underway is generating new demand, attracting first-time visitors, and positioning Motown as a legitimate destination for both leisure and business travel.
The Growth Driving Hospitality Strength in Raleigh
Raleigh’s hotel market outlook remains strong, supported by its role as North Carolina’s capital and its education, healthcare, and manufacturing sectors. Demand, ADR, and RevPAR continue to rise despite new supply additions, with demand growth outpacing new supply. Major convention, mixed-use, and healthcare developments are expected to further strengthen hotel demand.
HVS U.S. Market Pulse: March 2026
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
Sedona’s Lodging Market: Resilience and Pricing Power
Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.
Why Is San Diego a Favorite Among Hotel Investors?
San Diego remains one of the West Coast’s most attractive hotel investment markets, driven by diversified demand from leisure, conventions, military, and life sciences. With roughly 45% of downtown keys owned by REITs and private equity, the market reflects strong institutional confidence, resilient performance, active transactions, and long-term growth supported by major infrastructure investments.
HVS U.S. Market Pulse: February 2026
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Beyond the Pipeline: Why Park City’s Growth Is a Function of Scale, Not Oversupply
Park City is experiencing an unprecedented wave of residential and hotel development, driven by expanding ski infrastructure and growing year-round demand. This article places current lodging growth in context by comparing Park City’s hotel supply to that of other mature ski resorts, illustrating why the market remains well positioned to absorb additional inventory over time.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
In Focus: Singapore provides an overview of Singapore's tourism landscape and hotel market performance, infrastructure developments, hotel transactions and investments in 2025, an in-focus topic on wellness within the hospitality sector, as well as an outlook.
Billions of dollars in new development are reshaping Downtown Detroit and transforming its hotel market. From landmark mixed-use towers to a revitalized riverfront, the investment activity underway is generating new demand, attracting first-time visitors, and positioning Motown as a legitimate destination for both leisure and business travel.
Raleigh’s hotel market outlook remains strong, supported by its role as North Carolina’s capital and its education, healthcare, and manufacturing sectors. Demand, ADR, and RevPAR continue to rise despite new supply additions, with demand growth outpacing new supply. Major convention, mixed-use, and healthcare developments are expected to further strengthen hotel demand.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.
San Diego remains one of the West Coast’s most attractive hotel investment markets, driven by diversified demand from leisure, conventions, military, and life sciences. With roughly 45% of downtown keys owned by REITs and private equity, the market reflects strong institutional confidence, resilient performance, active transactions, and long-term growth supported by major infrastructure investments.
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Park City is experiencing an unprecedented wave of residential and hotel development, driven by expanding ski infrastructure and growing year-round demand. This article places current lodging growth in context by comparing Park City’s hotel supply to that of other mature ski resorts, illustrating why the market remains well positioned to absorb additional inventory over time.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.