The strengthening of the Thai Baht and the ongoing US-China trade war have resulted in a decline in average rate growth and softer demand level in 2019. Furthermore, the extensive hotel supply growth in Bangkok has been the dominant topic for discussion. While a multitude of factors will impact the market performance in 2020, including the recent Coronavirus outbreak, it is evident that the 4,000 new hotel rooms scheduled set to open this year will put Bangkok’s hotel market under pressure.

Key takeaways from the South East Asia Hotel Investors’ Summit include recurring themes throughout the region such as the rise of the millennial generation, the experience economy and the effects of political instability on regional outlook.

This article investigates the performance of five-star hotels in Bangkok in 2002