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In the past year, a surge of hotel consulting work in the Blue Ridge Mountains of southwestern North Carolina and northwestern Georgia has called attention to this market’s growth. The concentration of investment and development in this region indicates an opportunity hotspot, as the hotel supply is adapted to the increasing demand from travelers seeking high-quality properties.
Asheville is recognized as a premier tourist destination in the Southeast U.S., and its growing and changing lodging landscape continues to reflect this Blue Ridge city’s popularity.
Asheville’s hotel industry thrives on tourism, though other demand segments have been making headway. A rise in occupancy and average rate over the past several years is expected to continue, driving hotel development in the city’s downtown.
Asheville’s hotel industry, as shown by increases in rooms sales and new hotel supply, is rapidly escaping the drag of the recent recession.
Business, tourism, and an idyllic mountain setting are perennial features of Asheville, creating demand for hotels old and new.