In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
The K-Shaped Recovery of Myrtle Beach’s Hotel Market
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Paris Market Pulse 2026 – The Olympic Flame Lives On
Snapshot of the Paris hotel market in 2026 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
In Focus: Singapore
In Focus: Singapore provides an overview of Singapore's tourism landscape and hotel market performance, infrastructure developments, hotel transactions and investments in 2025, an in-focus topic on wellness within the hospitality sector, as well as an outlook.
When Hotels Become Ecosystems: The Real Impact of Mixed-Use Development
Mixed-use is no longer a design experiment - it is quietly reshaping how hospitality assets are financed, programmed, and experienced. Increasingly, the hotel serves as the connective tissue within a broader ecosystem. The winners will not be the projects that simply add uses, but those that deliberately align design, operations, and recurring revenue into a cohesive, durable platform.
Financing in a Higher-for-Longer World: How Hotel Owners Can Still Close Deals
The financing environment has reset and is unlikely to fully reverse. Owners closing deals today have stopped waiting and started working—cleaning up operating statements, proactively managing capital stacks, and presenting well-documented asset stories. Rate is only one variable; others, such as NOI, loan structure, asset condition, and preparation, remain within owners’ control. For owners willing to work, deals are getting done.
HVS Insights: Journeys Through Uncertainty - The Middle East Crisis and Its Impact on India’s Hospitality Sector
Global travel is being reshaped once again, as the Middle East crisis disrupts aviation networks and reshapes how and where people choose to travel, but demand rarely disappears, it simply evolves. For India, this moment presents a strategic opportunity to capture shifting flows, strengthen domestic leisure, and position itself as a safe global destination. Read more to find out.
2025 European Hotel Transactions
HVS discusses the main hotel transactions that took place in 2025 and looks at the trends in single-asset and portfolio transactions over the years.
Sedona’s Lodging Market: Resilience and Pricing Power
Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.
Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island
Small in scale, strong in pricing power. Formentera blends resilient international demand, constrained supply, and Spain-leading revenue performance. In this scarcity-driven market, growth is captured through rate leadership and premium positioning rather than expansion.
Beyond the Pipeline: Why Park City’s Growth Is a Function of Scale, Not Oversupply
Park City is experiencing an unprecedented wave of residential and hotel development, driven by expanding ski infrastructure and growing year-round demand. This article places current lodging growth in context by comparing Park City’s hotel supply to that of other mature ski resorts, illustrating why the market remains well positioned to absorb additional inventory over time.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
Snapshot of the Paris hotel market in 2026 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
In Focus: Singapore provides an overview of Singapore's tourism landscape and hotel market performance, infrastructure developments, hotel transactions and investments in 2025, an in-focus topic on wellness within the hospitality sector, as well as an outlook.
Mixed-use is no longer a design experiment - it is quietly reshaping how hospitality assets are financed, programmed, and experienced. Increasingly, the hotel serves as the connective tissue within a broader ecosystem. The winners will not be the projects that simply add uses, but those that deliberately align design, operations, and recurring revenue into a cohesive, durable platform.
The financing environment has reset and is unlikely to fully reverse. Owners closing deals today have stopped waiting and started working—cleaning up operating statements, proactively managing capital stacks, and presenting well-documented asset stories. Rate is only one variable; others, such as NOI, loan structure, asset condition, and preparation, remain within owners’ control. For owners willing to work, deals are getting done.
Global travel is being reshaped once again, as the Middle East crisis disrupts aviation networks and reshapes how and where people choose to travel, but demand rarely disappears, it simply evolves. For India, this moment presents a strategic opportunity to capture shifting flows, strengthen domestic leisure, and position itself as a safe global destination. Read more to find out.
HVS discusses the main hotel transactions that took place in 2025 and looks at the trends in single-asset and portfolio transactions over the years.
Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.
Small in scale, strong in pricing power. Formentera blends resilient international demand, constrained supply, and Spain-leading revenue performance. In this scarcity-driven market, growth is captured through rate leadership and premium positioning rather than expansion.
Park City is experiencing an unprecedented wave of residential and hotel development, driven by expanding ski infrastructure and growing year-round demand. This article places current lodging growth in context by comparing Park City’s hotel supply to that of other mature ski resorts, illustrating why the market remains well positioned to absorb additional inventory over time.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.