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Silicon Valley historically experienced strong lodging performance driven by high-rated corporate demand during the week. Thus, the rise of remote work policies has had an impact on recovery. However, the presence of Big Tech, surging interest in AI technology, and expansion of the life-sciences sector are anticipated to drive growth in this market over the long term.
Smart tech is poised to play a greater role in future hotels. It gives hoteliers endless possibilities to differentiate themselves from the competition and exceed the expectations of the guests of tomorrow. Read on to know more.