Boise's hospitality market has traditionally been supported by government, education, and healthcare demand. In recent years, however, strong population growth and significant technology sector expansion have emerged as key drivers of economic activity, fueling new hotel development and supporting strong lodging performance throughout the market.

The Oregon Coast is a vibrant, drive-to destination in the Pacific Northwest, known for its scenic charm and strong tourism appeal. With steady post-pandemic recovery and revitalization efforts underway, the region is poised for continued growth, drawing visitors to its coastal cities year-round.

In 2022, Boise's convention industry flourished thanks to expanded Boise Airport routes. Despite lacking a large convention hotel, Boise hotels enjoyed a remarkable rise in RevPAR in 2022, with Downtown hotels surpassing pre-pandemic levels. Furthermore, Micron Technology's expansion and the city's growth in tech and commercial development bode well for Boise's economic future.

Spokane County’s current and under-construction offerings of sporting and event facilities continue to increase visibility for the market regionally and nationally. This article outlines the recent and upcoming changes to the county’s event facilities.

Since March 2020, Boise hotels have suffered unprecedented declines in demand, similar to most cities in the United States, because of the COVID-19 pandemic. Which factors affected 2020 hotel performance, and what key elements are expected to influence hotels in the Treasure Valley’s capital? What will the recovery look like?