HVS is pleased to present the Hospitality GCC Hotel Owner & Investor Survey, offering insights into market sentiment and expectations across the region. While uncertainty continues to influence decision-making, the hospitality sector has consistently shown resilience and adaptability. Investors that remain flexible and responsive to evolving market trends are likely to be better positioned for future opportunities.

The 2026 U.S.-Iran conflict caused a sharp, rapid disruption to GCC hospitality by collapsing aviation capacity and traveler confidence. While flights began recovering after April, hotel demand lagged. Internationally exposed markets like the UAE were hit hardest, while Saudi Arabia showed resilience due to domestic and religious demand. Recovery is expected to be gradual, driven more by confidence than connectivity.

Our views around the world reflect early optimism for 2025, with the anticipation of stronger transaction activity and modestly improving hotel metrics in most regions.

Hala's contribution as one of the leading world experts in the "Business and Management Collection" from Henry Stewart Talks on the topic of Hospitality in the Middle East

As 2023 ends, regional HVS leaders across the globe take a look back at how the global hotel industry fared this year. Overall, operating metrics shined brightly, with revenue growth achieved in most global markets, while investment activity cooled. The investment market is expected to improve in 2024.

Watch Hala Matar Choufany's discussion about the region's development of hotels, the existing challenges, and opportunities, at the 2023 Future Hospitality Summit

Hala Matar Choufany, president for the Middle East, Africa, and South Asia at HVS, defines Bahrain’s hospitality scene and details what makes it the ultimate tourism destination.

Over the past decade, the GCC region has transformed from a business destination to an experiential one, evidenced by an increase in international arrivals, private investments and government visions, initiatives and developments. Hala Matar Choufany, president for HVS Middle East, Africa and South Asia, and managing partner of HVS Dubai, outlines the market developments and what’s on the horizon.

Hala Matar Choufany, in her interview with Hospitality News Middle East, discusses the global post-pandemic situation, the new normal and her vision for Lebanon.

Hala Matar Choufany is discussing with Khalid Anib, Bani Haddad and Christophe Landais at AHIC on the Road, about the evolution of different type of hotel agreements as well as the journey to the alternative management.