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Monterey County features one of California’s most pristine coastlines, and outdoor leisure and event travel drives the local economy. However, Monterey County is still facing some effects of the COVID-19 pandemic given the slow recovery of the San Francisco Bay Area and the market’s high barriers to entry.
Consistently ranked as one of the top lodging markets in the United States, San Francisco is now one of the cities most affected by the COVID-19 pandemic. From the 1849 Gold Rush to the present day, San Francisco has been known for its boom-and-bust economy, and a full recovery from the current downturn is expected, as in years past. This article explores recent lodging trends for San Francisco and offers a high-level perspective on the road to recovery.
In 2001, the Monterey market area felt the effects and aftershocks of many of the same events that caused occupancies to plummet in the greater San Francisco Bay Area.