Approximately 92,000 Nebraska volleyball fans packed Memorial Stadium on August 30, 2023, to watch the Nebraska Huskers sweep Omaha in an outdoor match, setting a new women’s sporting event attendance record. Local hotels benefited from the midweek event, as most available guestrooms in the market were filled.
In the second quarter of 2020, metro-area Omaha hotels suffered unprecedented declines in demand, similar to most cities in the United States. With the widely available vaccines and the lifting of pandemic restrictions in early 2021, we explore how the city’s recovery has begun and look at the long-term outlook for the market. We also examine recent trends in the Downtown Omaha hotel submarket relative to the overall Douglas County hotel market.