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Recent Challenges Faced by the Monterey County Lodging Market

Monterey County features one of California’s most pristine coastlines, and outdoor leisure and event travel drives the local economy. However, Monterey County is still facing some effects of the COVID-19 pandemic given the slow recovery of the San Francisco Bay Area and the market’s high barriers to entry.

Monterey Peninsula

In 2001, the Monterey market area felt the effects and aftershocks of many of the same events that caused occupancies to plummet in the greater San Francisco Bay Area.