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Napa Market Overview

The Napa hotel market derives a large portion of its guestroom demand from throughout the greater San Francisco Bay Area. While the economic vitality of all nine counties in the San Francisco Bay Area has the most direct impact, Napa is also a region

California

The State of California represents a powerhouse within the U.S hospitality industry and we would like to take this opportunity to provide an overview of the state’s key markets during the current challenging operating environment.

Santa Barbara Market Overview

The outlook for the lodging market in Santa Barbara is fairly sunny. As a whole, the Santa Barbara–Santa Maria area finished 2001 at 68.2% occupancy, only 2.2 percentage points down from its 70.4% occupancy finish in 2000.

Palm Springs Market Overview

Prior to the events of September 11th, the market was performing at levels on par with 2000; however, since September 11th the market occupancy declined somewhat.

San Francisco Market Overview

The San Francisco lodging industry has experienced a dramatic reversal of fortune over the last two years. In 2000, the San Francisco lodging industry was one of the hottest in the nation and posted its best performance ever.
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