Lauren Hock

Consulting Experience

A Vice President at HVS, Lauren Hock has more than 20 years studying and working in the hospitality industry. Since joining HVS New Orleans, Lauren has evaluated hotels of all asset classes throughout the country, with a focus on the Gulf Coast, particularly Louisiana, Mississippi, Alabama, and the Florida panhandle. Working in these markets has enabled her to undertake feasibility studies involving the rehabilitation of vacant and historic buildings, as well as market studies for boutique hotels in smaller Southern towns.

As New Orleans is a testing ground for new concepts, Lauren has unique experience with many new brands, as well as independent boutique hotels and historic conversions. She has consulted in the following notable categories:

• New Brands in New Orleans
  • Virgin Hotels
  • Canopy by Hilton
  • Moxy by Marriott
  • Sonesta ES Suites
     
• Full-Service Hotels in the Southeastern U.S.
  • Hyatt Regency (New Orleans, LA)
  • Sheraton Flowood Refuge Hotel & Conference Center (Flowood, MS)
  • Admiral Hotel Mobile, Curio Collection by Hilton (Mobile, AL)
  • Cotton House, Cleveland, a Tribute Portfolio Hotel (Cleveland, MS)
     
• Independent Boutique Hotels
  • NOPSI Hotel (New Orleans, LA)
  • Old No. 77 Hotel & Chandlery (New Orleans CBD, LA)
  • Hotel St. Vincent (New Orleans, LA)
  • ONE11 Hotel (New Orleans, LA)
  • Urbanica The Meridian Hotel (Miami Beach, FL)

Lauren graduated with a BS from the School of Hotel Administration at Cornell University and is a state-certified general appraiser.

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HVS is the nation's leading consulting firm that is laser-focused on the hospitality sector. The firm provides expertise through every phase of ownership across a wide range of hospitality assets. We help clients succeed in the complex consulting arena, from feasibility studies to exit strategies and everything in between.

Employment History

2014 to present
HVS CONSULTING AND VALUATION SERVICES
New Orleans, Louisiana

2007 – 2014
THE CLIFFS RESORT
Shell Beach, California

2004 – 2007
THE SANCTUARY AT KIAWAH ISLAND
Kiawah Island, South Carolina

Education

BS – School of Hotel Administration, Cornell University

Other Specialized Training Classes Completed:
National USPAP Course – 15 hours
Basic Appraisal Principles – 30 hours
Basic Appraisal Procedures – 30 hours
General Appraiser Income Approach (Parts I and II) – 60 hours
General Appraiser Market Analysis and HBU – 30 hours
General Appraiser Sales Comparison Approach – 30 hours
Supervisor/Trainee Course for Louisiana – 4 hours
Supervisor/Trainee Course for Mississippi – 4 hours
Statistics, Modeling and Finance – 15 hours
General Appraiser Report Writing and Case Studies – 30 hours
Expert Witness – 15 hours
Commercial Appraisal Review – 15 hours
Biennial USPAP Updates
 

Hotels Evaluated

Sample List for Illustrative Purposes

ALABAMA 
Courtyard by Marriott, Dothan
Hampton Inn & Suites, Dothan
Proposed Fairfield Inn & Suites by Marriott, Enterprise
Value Place, Huntsville
Value Place, Madison
Admiral Semmes Hotel, Mobile
Ashbury Hotel Conversion, Mobile
Courtyard by Marriott, Mobile
Home2 Suites by Hilton Mobile I-65, Mobile
Holiday Inn, Mobile
Proposed Hotel Village Tannin, Orange Beach
Proposed Tribute Portfolio Hotel, Tuscaloosa
 
ARKANSAS 
Candlewood Suites Rogers Bentonville, Bentonville
TownePlace Suites by Marriott, Bentonville
Proposed Hotel Indigo, El Dorado
Hampton Inn, Magnolia
Holiday Inn Express, Magnolia
Comfort Suites (Conversion to Hampton Inn), Searcy
 
CALIFORNIA 
Pasadena Inn (Red Lion Conversion), Pasadena
 
FLORIDA 
Fairfield Inn & Suites, Delray Beach
Seabreeze Inn, Fort Walton
Comfort Inn & Suites, Fort Walton Beach
Holiday Inn Express & Suites Jacksonville SE Med Center, Jacksonville
Proposed Courtyard by Marriott Downtown Jacksonville, Jacksonville
Proposed Hotel, Jacksonville
Proposed Hyatt Place Jacksonville Downtown, Jacksonville
Proposed TRYP by Wyndham, Jacksonville
Hampton Inn Jacksonville Ponte Vedra Beach Mayo Clinic, Jacksonville Beach
Urbanica The Meridian Hotel, Miami Beach
Proposed Hotel Indigo Grand Boulevard, Miramar Beach
Proposed Hyatt Place Grand Boulevard, Miramar Beach
Days Inn Neptune Jacksonville Beach Mayport Mayo Clinic, Neptune Beach
Microtel Inn & Suites, Panama City
Home2 Suites by Hilton Pensacola I-10 at North Davis Highway, Pensacola
Proposed Hotel, Pensacola
Proposed SpringHill Suites by Marriott, Winter Park
 
GEORGIA 
Hilton Garden Inn Atlanta Windward, Alpharetta
Georgia Tech Hotel & Conference Center, Atlanta
Sheraton Atlanta Perimeter North, Atlanta
Country Inn & Suites, Braselton
Proposed Hyatt Place Macon Georgia, Macon
 
ILLINOIS 
Quality Inn, Waukegan
 
KENTUCKY 
Four Points by Sheraton Louisville Airport, Louisville
Hyatt Place Louisville East, Louisville
Proposed Hotel Indigo, Louisville
Proposed Independent Hotel, Louisville
Proposed Hyatt Place/House Louisville, Louisville
 
LOUISIANA 
Courtyard by Marriott, Alexandria
Americas Best Value Inn, Baton Rouge
Best Western Richmond Suites, Baton Rouge
Comfort Suites, Baton Rouge
Courtyard by Marriott Baton Rouge Siegen Lane, Baton Rouge
DoubleTree by Hilton, Baton Rouge
Embassy Suites by Hilton, Baton Rouge
Fairfield Inn by Marriott Baton Rouge South, Baton Rouge
Hampton Inn & Suites Baton Rouge Downtown, Baton Rouge
Hyatt Place Baton Rouge I-10, Baton Rouge
La Quinta Inn & Suites Baton Rouge Siegen Lane, Baton Rouge
La Quinta Inn Baton Rouge University Area, Baton Rouge
Microtel Inn & Suites, Baton Rouge
Residence Inn by Marriott Baton Rouge Siegen Lane, Baton Rouge
SpringHill Suites by Marriott Baton Rouge, Baton Rouge
TownePlace Suites by Marriott South, Baton Rouge
SpringHill Suites by Marriott Shreveport Bossier City, Bossier City
Value Place, Bossier City
Holiday Inn Express & Suites, Chalmette
Proposed Holiday Inn Express, Donaldsonville
Holiday Inn Express, Eunice
La Quinta Inn & Suites, Gonzales
TownePlace Suites by Marriott, Gonzales
Homewood Suites by Hilton West Bank Gretna, Gretna
TownePlace Suites by Marriott New Orleans Metairie, Harahan
Hampton Inn & Suites, Harvey
Proposed Home2 Suites by Hilton, Harvey
Proposed WoodSpring Suites, Kenner
Comfort Inn & Suites, Lafayette
La Quinta Inn Lafayette North, Lafayette
Proposed Cafferytown Hotel, Lafayette
Super 7 Inn, Lafayette
Proposed TownePlace Suites, LaPlace
TownePlace Suites, LaPlace
Comfort Inn, Marrero
Courtyard by Marriott Monroe Airport, Monroe
Proposed Hotel, Monroe
TownePlace Suites by Marriott, Monroe
Holiday Inn Express Hotel & Suites, New Iberia
Cambria Hotel & Suites New Orleans Downtown Warehouse District, New Orleans
Catahoula, New Orleans
Clarion Inn & Suites (Conversion to Boutique), New Orleans
Country Inn & Suites French Quarter, New Orleans
Days Inn Canal Street Historic District, New Orleans
Hotel Modern, New Orleans
Hyatt Regency, New Orleans
InterContinental, New Orleans
Knights Inn, New Orleans
La Quinta Inn & Suites New Orleans French Quarter, New Orleans
Land Appraisal, New Orleans
MOXY New Orleans Downtown French Quarter Area, New Orleans
NOPSI Hotel, New Orleans
O'Keefe Plaza Hotel, New Orleans
Old No 77 Hotel & Chandlery, New Orleans
Proposed Alder Hotel, New Orleans
Proposed BioDistrict Hotel, New Orleans
Proposed Boutique Hotel, New Orleans
Proposed Cambria Suites, New Orleans
Proposed Canopy, New Orleans
Proposed Dual-Branded AC and Element New Orleans, New Orleans
Proposed Extended-Stay Hotel at UMC, New Orleans
Proposed GLo NOFSL Building New Orleans, New Orleans
Proposed Hotel Reconcile, New Orleans
Proposed Hotel St. Vincent, New Orleans
Proposed Hotel, New Orleans
Proposed Luxury Boutique Hotel, New Orleans
Proposed Margaritaville Hotel New Orleans, New Orleans
Proposed Moxy by Marriott, New Orleans
Proposed Moxy Warehouse District, New Orleans
Proposed Rampart Hotel, New Orleans
Proposed Sonesta ES Suites New Orleans, New Orleans
Proposed The Park Hotel, New Orleans
Proposed Thompson, New Orleans
Proposed Union Street Hotel, New Orleans
Proposed Virgin Hotel New Orleans Warehouse District, New Orleans
Proposed Virgin Hotel, New Orleans
Proposed Warehouse District Hotel, New Orleans
Residence Inn New Orleans Elmwood, New Orleans
Saint Philip Hotel, New Orleans
SpringHill Suites by Marriott New Orleans Downtown, New Orleans
The Natchez New Orleans, New Orleans
Westin New Orleans Canal Place, New Orleans
Whitney Hotel, New Orleans
Super 8 by Wyndham, Rayville
Comfort Inn & Suites, Slidell
Super 8, Slidell
Proposed Extended Stay America, Sulphur
Quality Suites Sulphur, Sulphur
Hilton Garden Inn, West Monroe
 
MISSISSIPPI 
Value Place, Byram
Hampton Inn, Canton
Proposed Cotton House Hotel, Cleveland
Proposed Hotel, Flowood
Cotton House Cleveland, a Tribute Portfolio Hotel, Cleveland
Proposed Statesman Hotel, Cleveland
Home2 Suites by Hilton, D’Iberville
Best Western Seaway, Gulfport
Proposed Hampton Inn, Gulfport
Value Place, Gulfport
Comfort Inn & Suites, Jackson
Courtyard by Marriott Jackson Ridgeland, Jackson
Holiday Inn Express Hotel & Suites Jackson-Coliseum, Jackson
Hampton Inn Jackson North, Jackson
Marriott Downtown, Jackson
Proposed Boutique Hotel, Kosciusko
Hampton Inn & Suites, McComb
Hampton Inn, Meridian
Hilton Garden Inn, Meridian
Graduate, Oxford
Home2 Suites by Hilton, Oxford
Proposed Oxford Boutique Hotel & Spa, Oxford
Candlewood Suites, Pearl
Proposed WoodSpring Suites, Pearl
Proposed Dual-Branded Tru and Holiday Inn Express, Ridgeland
Hampton Inn by Hilton, Richland
Homewood Suites by Hilton Jackson Ridgeland, Ridgeland
Residence Inn by Marriott Jackson Ridgeland, Ridgeland
Staybridge Suites, Ridgeland
Senatobia Inn, Senatobia
Proposed TownePlace Suites, Southhaven
Proposed WoodSpring Suites, Southaven
Hampton Inn & Suites, Vicksburg
 
NORTH CAROLINA 
Inlet Inn Beaufort, Beaufort
Candlewood Suites Durham Research Triangle Park, Durham
 
OHIO 
Hyatt Place Cleveland/Independence, Independence
Comfort Suites, Perrysburg
Country Inn, Rossford
 
SOUTH CAROLINA 
Days Inn, Greenwood
 
TEXAS 
Holiday Inn Beaumont Plaza, Beaumont
La Quinta El Paso Cielo Vista, El Paso
Residence Inn by Marriott Dallas Las Colinas, Irving
Residence Inn, McAllen
Hampton Inn & Suites, Pasadena

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