Lauren Hock

Consulting Experience

A Senior Vice President at HVS, Lauren Hock has more than 20 years studying and working in the hospitality industry. Since joining HVS New Orleans, Lauren has evaluated hotels of all asset classes throughout the country, with a focus on the Gulf Coast, particularly Louisiana, Mississippi, Alabama, and the Florida panhandle. Working in these markets has enabled her to undertake feasibility studies involving the rehabilitation of vacant and historic buildings, as well as market studies for boutique hotels in smaller Southern towns.

As New Orleans is a testing ground for new concepts, Lauren has unique experience with many new brands, as well as independent boutique hotels and historic conversions. She has consulted in the following notable categories:

• New Brands in New Orleans
  • Virgin Hotels
  • Canopy by Hilton
  • Moxy by Marriott
  • Sonesta ES Suites
     
• Full-Service Hotels in the Southeastern U.S.
  • Hyatt Regency (New Orleans, LA)
  • Sheraton Flowood Refuge Hotel & Conference Center (Flowood, MS)
  • Admiral Hotel Mobile, Curio Collection by Hilton (Mobile, AL)
  • Cotton House, Cleveland, a Tribute Portfolio Hotel (Cleveland, MS)
     
• Independent Boutique Hotels
  • NOPSI Hotel (New Orleans, LA)
  • Old No. 77 Hotel & Chandlery (New Orleans CBD, LA)
  • Hotel St. Vincent (New Orleans, LA)
  • ONE11 Hotel (New Orleans, LA)
  • Urbanica The Meridian Hotel (Miami Beach, FL)

Testimonials

"This company was so professional but personable at the same time. Our bank received excellent service without it feeling too clinical. Lauren really made the whole experience feel like we were top priority. We never felt like our project was taking a backseat to something more important. She was very courteous and very fast and efficient. We could not have asked for a better experience." – Candice Clark, Cottonport Bank

"We have worked with HVS numerous times. Services have ranged from appraised value to market analysis. Each task has been fully analyzed and properly addressed. As we tend to think 'out of the box,' HVS has grasped our concepts and weighed their feasibility." – Marcel Wisznia, Wisznia Architecture+Development

"Positive relationships are the key to success in our business, and HVS is at the top of our list. We cannot thank Neil and the rest of the HVS team enough for their sincere desire to see our project succeed. They provide more than sound advice and guidance—they give us confidence in the decisions we are making." – Joseph Parker, Scenic Rivers Development Alliance

Employment History

2014 to present
HVS CONSULTING AND VALUATION SERVICES
New Orleans, Louisiana

2007–2014
THE CLIFFS RESORT
Shell Beach, California

2004–2007
THE SANCTUARY AT KIAWAH ISLAND
Kiawah Island, South Carolina

Education

BS – School of Hotel Administration, Cornell University

Other Specialized Training Classes Completed:
National USPAP Course
Basic Appraisal Principles
Basic Appraisal Procedures
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Sales Comparison Approach
Supervisor/Trainee Course for Louisiana
Supervisor/Trainee Course for Mississippi
Statistics, Modeling and Finance
General Appraiser Report Writing and Case Studies
Expert Witness
Commercial Appraisal Review
Appraisal of Owner-Occupied Commercial Properties
Appraisal of REO and Foreclosure Properties
Appraisal of Land Subject to Ground Lease
Advanced Income Capitalization
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO WORK
13 Extended Stay America Hotels, Southeastern U.S.
 
ALABAMA
Home-Town Suites Auburn, Auburn
Hyatt Place Birmingham Inverness, Birmingham
Proposed Best Western Brewton Inn & Suites, Brewton
Comfort Suites Daphne, Daphne
Courtyard by Marriott, Dothan
Hampton Inn & Suites, Dothan
Proposed Fairfield Inn & Suites by Marriott, Enterprise
Proposed ECHO Suites by Wyndham Foley, Foley
Proposed Hotel Rain, Tribute Portfolio by Marriott, Gulf Shores
Proposed TownePlace Suites by Marriott Gulf Shores, Gulf Shores
Aloft Birmingham Soho Square, Homewood
Value Place, Huntsville
Proposed Cobblestone Hotel, Livingston
Proposed TownePlace Suites by Marriott Madison, Madison
Value Place, Madison
Admiral Semmes Hotel, Mobile
Ashbury Hotel Conversion, Mobile
Budget Inn Downtown Mobile, Mobile
Courtyard by Marriott, Mobile
Home2 Suites by Hilton Mobile I-65, Mobile
Holiday Inn, Mobile
Marriott Mobile, Mobile
Proposed LivSmart by Hilton Mobile, Mobile
Proposed Autograph Collection, Montgomery
Proposed Residence Inn by Marriott Montgomery, Montgomery
Proposed Home2 Suites by Hilton Montgomery, Montgomery
Proposed University Beach Hotel, Northport
Proposed Hotel Village Tannin, Orange Beach
Proposed SpringHill Suites by Marriott, Orange Beach
InTown Suites Prattville, Prattville
Best Western Plus Daphne Inn & Suites, Spanish Fort
Home Towne Suites Tuscaloosa, Tuscaloosa
InTown Suites Tuscaloosa, Tuscaloosa
Proposed Tribute Portfolio Hotel, Tuscaloosa
 
ARKANSAS
Candlewood Suites Rogers Bentonville, Bentonville
TownePlace Suites by Marriott, Bentonville
Proposed Hotel Indigo, El Dorado
Residence Inn by Marriott Little Rock Downtown, Little Rock
Hampton Inn, Magnolia
Holiday Inn Express, Magnolia
Comfort Suites (Conversion to Hampton Inn), Searcy
 
CALIFORNIA
Pasadena Inn (Red Lion Conversion), Pasadena
 
FLORIDA
Proposed Homewood Suites Celebration, Celebration
Fairfield Inn & Suites, Delray Beach
Proposed Hilton Garden Inn Destin, Destin
Proposed Hyatt House Destin, Destin
Proposed TownePlace Suites by Marriott, Destin
Seabreeze Inn, Fort Walton
Comfort Inn & Suites, Fort Walton Beach
Holiday Inn Express & Suites Jacksonville SE Med Center, Jacksonville
Proposed Boutique Hotel, Jacksonville
Proposed Courtyard by Marriott Downtown Jacksonville, Jacksonville
Proposed Hotel, Jacksonville
Proposed Hyatt Place Jacksonville Downtown, Jacksonville
Proposed Marriott Autograph Collection Hotel, Jacksonville
Proposed TRYP by Wyndham, Jacksonville
Hampton Inn Jacksonville Ponte Vedra Beach Mayo Clinic, Jacksonville Beach
Urbanica The Meridian Hotel, Miami Beach
Proposed Hotel Indigo Grand Boulevard, Miramar Beach
Proposed Hyatt Place Grand Boulevard, Miramar Beach
Days Inn Neptune Jacksonville Beach Mayport Mayo Clinic, Neptune Beach
Microtel Inn & Suites, Panama City
Proposed Homewood Suites Panama City Beach, Panama City Beach
Home2 Suites by Hilton Pensacola I-10 at North Davis Highway, Pensacola
Proposed Dual-Brand Home2 Suites and Tru by Hilton Pensacola, Pensacola
Proposed Hotel, Pensacola
Proposed Isabella Court Hotel, Pensacola
Courtyard by Marriott Tallahassee North I-10 Capital Circle, Tallahassee
Residence Inn Tallahassee North I 10 Capital Circle, Tallahassee
Proposed SpringHill Suites by Marriott, Winter Park
 
GEORGIA
Hilton Garden Inn Atlanta Windward, Alpharetta
Four Seasons Atlanta, Atlanta
Georgia Tech Hotel & Conference Center, Atlanta
Sheraton Atlanta Perimeter North, Atlanta
Country Inn & Suites, Braselton
Proposed Hyatt Place Macon Georgia, Macon
Garden Plaza Hotel (Closed), Marietta
Proposed Savannah Harbor Hotel, Savannah
Proposed Fairfield Inn by Marriott  Waycross, Waycross
 
IDAHO
Proposed Home2 Suites by Hilton Coeur d'Alene, Coeur d'Alene
 
ILLINOIS
Quality Inn, Waukegan
 
KENTUCKY
Four Points by Sheraton Louisville Airport, Louisville
Hyatt Place Louisville East, Louisville
Proposed Hotel Indigo, Louisville
Proposed Independent Hotel, Louisville
Proposed Hyatt Place/House Louisville, Louisville
 
LOUISIANA
Courtyard by Marriott, Alexandria
Americas Best Value Inn, Baton Rouge
Best Western Richmond Suites, Baton Rouge
Comfort Suites, Baton Rouge
Courtyard by Marriott Baton Rouge Siegen Lane, Baton Rouge
Crestwood Suites Baton Rouge, Baton Rouge
DoubleTree by Hilton, Baton Rouge
Embassy Suites by Hilton, Baton Rouge
Fairfield Inn by Marriott Baton Rouge South, Baton Rouge
Hampton Inn & Suites Baton Rouge Downtown, Baton Rouge
Homewood Suites by Hilton Baton Rouge, Baton Rouge
Hyatt Place Baton Rouge I-10, Baton Rouge
InTown Suites Baton Rouge, Baton Rouge
La Quinta Inn & Suites Baton Rouge Siegen Lane, Baton Rouge
La Quinta Inn Baton Rouge University Area, Baton Rouge
Microtel Inn & Suites, Baton Rouge
Proposed Hotel, Baton Rouge
Proposed Mid City Hotel, Baton Rouge
Residence Inn by Marriott Baton Rouge Siegen Lane, Baton Rouge
Residence Inn by Marriott Baton Rouge Towne Center, Baton Rouge
SpringHill Suites by Marriott Baton Rouge, Baton Rouge
TownePlace Suites by Marriott South, Baton Rouge
SpringHill Suites by Marriott Shreveport Bossier City, Bossier City
Value Place, Bossier City
Holiday Inn Express & Suites, Chalmette
Hilton Garden Inn Covington Mandeville, Covington
Southern Hotel Covington, Covington
Proposed Denham Springs Hotel, Denham Springs
Proposed Holiday Inn Express, Donaldsonville
Holiday Inn Express, Eunice
Hampton by Hilton Gonzales, Gonzales
La Quinta Inn & Suites, Gonzales
TownePlace Suites by Marriott, Gonzales
Homewood Suites by Hilton West Bank Gretna, Gretna
TownePlace Suites by Marriott New Orleans Metairie, Harahan
Hampton Inn & Suites, Harvey
InTown Suites New Orleans Harvey, Harvey
Proposed Home2 Suites by Hilton, Harvey
Sun Suites New Orleans Harvey, Harvey
Proposed Jefferson Hotel, Jefferson
Hilton New Orleans Airport, Kenner
Proposed Fairfield and TownePlace Suites by Marriott Kenner, Kenner
Proposed WoodSpring Suites, Kenner
Comfort Inn & Suites, Lafayette
La Quinta Inn Lafayette North, Lafayette
Proposed Boutique Hotel, Lafayette
Proposed Cafferytown Hotel, Lafayette
Super 7 Inn, Lafayette
Holiday Inn Express & Suites Lake Charles, Lake Charles
Quality Inn & Suites Lake Charles, Lake Charles
Proposed TownePlace Suites, LaPlace
TownePlace Suites, LaPlace
Lakeside RV Resort, Livingston
Comfort Inn, Marrero
InTown Suites, Metairie
Proposed SpringHill Suites, Metairie
Courtyard by Marriott Monroe Airport, Monroe
Proposed Hotel, Monroe
Proposed Tapestry by Hilton Monroe, Monroe
Residence Inn by Marriott Monroe, Monroe
TownePlace Suites by Marriott, Monroe
Holiday Inn Express Hotel & Suites, New Iberia
AC Hotel by Marriott New Orleans Bourbon French Quarter Area, New Orleans
B On Canal New Orleans, New Orleans
Cambria Hotel & Suites New Orleans Downtown Warehouse District, New Orleans
Catahoula, New Orleans
Clarion Inn & Suites (Conversion to Boutique), New Orleans
Country Inn & Suites French Quarter, New Orleans
Days Inn Canal Street Historic District, New Orleans
Fairfield by Marriott New Orleans Downtown French Quarter Area, New Orleans
Holiday Inn Express New Orleans Downtown, New Orleans
Holiday Inn Express New Orleans St Charles, New Orleans
Hotel Indigo New Orleans French Quarter, New Orleans
Hotel Modern, New Orleans
Hotel Saint Vincent New Orleans, New Orleans
Hyatt Regency, New Orleans
InterContinental, New Orleans
Knights Inn, New Orleans
La Quinta Inn & Suites New Orleans French Quarter, New Orleans
Land Appraisal, New Orleans
Maison Dupuy Hotel, New Orleans
MOXY New Orleans Downtown French Quarter Area, New Orleans
Natchez New Orleans, New Orleans
NOPSI Hotel, New Orleans
O'Keefe Plaza Hotel, New Orleans
Old No 77 Hotel & Chandlery, New Orleans
ONE11 Hotel New Orleans, New Orleans
Pontchartrain Hotel, New Orleans
Proposed AC by Marriott Warehouse District, New Orleans
Proposed AC by Marriott Warehouse District, New Orleans
Proposed Alder Hotel, New Orleans
Proposed Atwell Suites Mid-City, New Orleans
Proposed BioDistrict Hotel, New Orleans
Proposed Boutique Hotel, New Orleans
Proposed Boutique Hotel at The Garage, New Orleans
Proposed Cambria Suites, New Orleans
Proposed Canopy by Hilton, New Orleans
Proposed Dew Drop Inn New Orleans, New Orleans
Proposed Dual-Branded AC and Element New Orleans, New Orleans
Proposed Extended-Stay Hotel at UMC, New Orleans
Proposed Federal City Hotel, New Orleans
Proposed GLo NOFSL Building New Orleans, New Orleans
Proposed Home2 Suites by Hilton, New Orleans
Proposed Hotel NOLA, New Orleans
Proposed Hotel Reconcile, New Orleans
Proposed Hotel St. Vincent, New Orleans
Proposed Hotel, New Orleans
Proposed Loyola Campus Hotel, New Orleans
Proposed Luxury Boutique Hotel, New Orleans
Proposed Margaritaville Hotel New Orleans, New Orleans
Proposed Mid-City Hotel, New Orleans
Proposed Moxy by Marriott, New Orleans
Proposed Moxy Warehouse District, New Orleans
Proposed Rampart Hotel, New Orleans
Proposed Sonesta ES Suites New Orleans, New Orleans
Proposed The Park Hotel, New Orleans
Proposed Tchoupitoulas Hotel, New Orleans
Proposed Thompson, New Orleans
Proposed Union Street Hotel, New Orleans
Proposed Virgin Hotel New Orleans Warehouse District, New Orleans
Proposed Virgin Hotel, New Orleans
Proposed Warehouse District Hotel, New Orleans
Residence Inn New Orleans Elmwood, New Orleans
Royal Saint Charles Hotel New Orleans, New Orleans
Saint Hotel Autograph Collection, New Orleans
Saint Philip Hotel, New Orleans
SpringHill Suites by Marriott New Orleans Downtown, New Orleans
Troubadour Hotel New Orleans Tapestry Collection by Hilton, New Orleans
Virgin Hotel New Orleans, New Orleans
Westin New Orleans Canal Place, New Orleans
Whitney Hotel, New Orleans
Windsor Court Hotel New Orleans, New Orleans
Proposed Extended-Stay Hotel, Port Allen
Proposed Prairieville Hotel, Prairieville
Super 8 by Wyndham, Rayville
Proposed Tru & Home2 Suites by Hilton, Ruston
Bluffs on Thompson Creek, Saint Francisville
Hilton Garden Inn Shreveport, Shreveport
Proposed Fairfield Inn & Suites South Shreveport, Shreveport
Comfort Inn & Suites, Slidell
Super 8, Slidell
TownePlace Suites by Marriott Slidell, Slidell
Proposed Extended Stay America, Sulphur
Quality Suites Sulphur, Sulphur
Executive Thibodaux New Orleans Hotel, Thibodaux
Hilton Garden Inn, West Monroe
Proposed The Hartford Hotel, Winnsboro
Proposed Royal Hartford Ascend Hotel Collection Hotel, Winnsboro
 
MICHIGAN
La Quinta Inn Detroit Southgate, Southgate
 
MISSISSIPPI
Motel 6 Biloxi Beach, Biloxi
Proposed Aqua Suites Biloxi, Biloxi
Proposed Full-Service Hotel Biloxi, Biloxi
Proposed Home2 Suites by Hilton, Biloxi
La Quinta Inn & Suites Brandon Jackson Airport, Brandon
Proposed Hotel & Conference Center Lake Okhissa, Bude
Value Place, Byram
Hampton Inn, Canton
Holiday Inn Express, Canton
Proposed Cotton House Hotel, Cleveland
Proposed Hotel, Flowood
Cotton House Cleveland, a Tribute Portfolio Hotel, Cleveland
Proposed Statesman Hotel, Cleveland
Home2 Suites by Hilton, D’Iberville
Best Western Seaway, Gulfport
Hilton Garden Inn Gulfport Airport, Gulfport
InTown Suites, Gulfport
Proposed Hampton Inn, Gulfport
Residence Inn by Marriott Gulfport Biloxi Airport, Gulfport
Value Place, Gulfport
InTown Suites, Hattiesburg
Proposed Forrest Tower Hotel, Hattiesburg
Hampton by Hilton, Hernando
Comfort Inn & Suites, Jackson
Courtyard by Marriott Jackson Ridgeland, Jackson
Hampton Inn Jackson North, Jackson
Hilton Jackson, Jackson
Holiday Inn Express Hotel & Suites Jackson-Coliseum, Jackson
Jackson Downtown Convention Center Hotel, Jackson
Marriott Downtown, Jackson
Proposed Hampton by Hilton Fondren District, Jackson
Proposed Hotel Eudora Jackson, Jackson
Proposed Boutique Hotel, Kosciusko
Proposed Leakesville Hotel, Leakesville
Hampton Inn & Suites, McComb
Hampton Inn, Meridian
Hilton Garden Inn, Meridian
Proposed TownePlace Suites Meridian, Meridian
Hampton by Hilton, Natchez
Gulf Hills Hotel & Conference Center, Ocean Springs
Courtyard by Marriott Oxford, Oxford
Graduate, Oxford
Home2 Suites by Hilton, Oxford
Proposed Oxford Boutique Hotel & Spa, Oxford
Proposed Pascagoula Hotel, Pascagoula
Candlewood Suites, Pearl
Proposed WoodSpring Suites, Pearl
Proposed Shangri-La Hotel, Poplarville
Hampton by Hilton Jackson Ridgeland, Ridgeland
Holiday Inn Express Ridgeland Jackson North, Ridgeland
Proposed Tru by Hilton Ridgeland, Ridgeland
Proposed Dual-Branded Tru and Holiday Inn Express, Ridgeland
Hampton Inn by Hilton, Richland
Homewood Suites by Hilton Jackson Ridgeland, Ridgeland
Residence Inn by Marriott Jackson Ridgeland, Ridgeland
Staybridge Suites, Ridgeland
Senatobia Inn, Senatobia
Proposed TownePlace Suites, Southhaven
Proposed WoodSpring Suites, Southaven
Courtyard Starkville MSU at the Mill Conference Center, Starkville
Hampton Inn & Suites, Vicksburg
 
NEW JERSEY
Hyatt House Parsippany Whippany, Whippany
 
NORTH CAROLINA
Inlet Inn Beaufort, Beaufort
Candlewood Suites Durham Research Triangle Park, Durham
 
OHIO
Marriott Cleveland Airport, Cleveland
Hyatt Place Cleveland/Independence, Independence
Comfort Suites, Perrysburg
Country Inn, Rossford
 
SOUTH CAROLINA
InTown Suites, Anderson
Holiday Inn & Suites Beaufort @ Highway 21, Beaufort
Dewberry Charleston, Charleston
Planters Inn, Charleston
Proposed Autograph Collection by Marriott, Charleston
Proposed Boutique Hotel , Charleston
Proposed Grace Hotel, Charleston
Days Inn, Greenwood
Proposed Moncks Corner Hotel, Moncks Corner
Proposed Hampton by Hilton Saint George, Saint George
Proposed Home2 Suites by Hilton Santee, Santee
Proposed SpringHill Suites by Marriott Goose Creek, Summerville
Proposed Tru by Hilton, Summerville
 
TENNESSEE
Proposed Hotel Pontotoc Memphis, Memphis
Proposed Castner Knott Hotel, Nashville
Proposed Elm Street Methodist Church Hotel, Nashville
 
TEXAS
Holiday Inn Beaumont Plaza, Beaumont
La Quinta El Paso Cielo Vista, El Paso
Residence Inn by Marriott Dallas Las Colinas, Irving
Residence Inn, McAllen
Hampton Inn & Suites, Pasadena

My Articles

Baton Rouge Hotel Market: Navigating the Path to Recovery

The Baton Rouge lodging market is stabilizing after several years of mixed performance. Record-high ADR and demand tied to industrial projects are helping to balance ongoing occupancy challenges and longstanding supply pressures. Future demand growth will depend on correcting the hotel and event supply issues.

• April 25, 2025 By Bunmi Oyinloye , Lauren Hock

• Hotel Operations , Development & Construction , Travel & Tourism , Convention, Sports, Entertainment , Economic Trends and Cycles , Baton Rouge , Louisiana , United States , North America

The Continued Recovery of the New Orleans Lodging Market

The pandemic’s prolonged impact on the New Orleans hospitality market exacerbated a slow period in the convention cycle. However, New Orleans remains a popular leisure destination, with new upscale hotel supply and renovations to demand generators. Market participants are confident that demand growth in 2024 and 2025 will help the city recover to its pre-pandemic metrics.

• November 2, 2023 By Lauren Hock

• Hotel Operations , Travel & Tourism , Convention, Sports, Entertainment , Economic Trends and Cycles , COVID-19 , New Orleans , Louisiana , United States , North America

Mississippi Gulf Coast: A Record Recovery

The Mississippi Gulf Coast reopened faster than most markets in the Southeast, allowing this area to become a drive-to destination for leisure travel. While the record room-rate increases achieved in 2021 and 2022 may not continue, new properties and attractions along the coast should support the market’s popularity going forward.

• August 31, 2023 By Lauren Hock

• Development & Construction , Travel & Tourism , Economic Trends and Cycles , Hotels - Distressed , COVID-19 , Vicksburg , Mississippi , United States , North America , Biloxi , Pascagoula , D'Iberville , Bay Saint Louis , Ocean Springs