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Marcus R. Lee

Executive Vice President, Development
  •   [email protected]
  •   +1 (310) 614-9945 (Mobile)
  •   English
  •   Business Card
  • Consulting Experience
  • Testimonials
  • Employment History
  • Education
  • Hotels Evaluated
  • My Articles

Consulting Experience

Marcus leads Business Development for the HVS Asset Management & Advisory division across the United States. Based in Los Angeles, he provides clients with a full array of third-party asset management services, hotel performance analyses, and brand and operator search and selection solutions. He is also the Asset Manager for two full-service hotels, which has included oversight of a completed $12-million, brand-mandated property improvement plan.

Marcus offers owners and developers effective solutions for complex ownership-related issues. Clients especially appreciate his collaborative operating style and his strong mix of development expertise and hands-on operational knowledge. His international experience, understanding of proposed development projects, and knowledge of the nuances of hotel development and trends, honed during his time on the Rosewood Hotel Group development team, bring exceptional expertise to any client project.

In addition to his asset management expertise, Marcus has conducted feasibility and market studies, development consulting, brand and operator search and selection, and valuations, with an aggregate value of over $10 billion. His experience spans the United States, Caribbean, and Latin America, ranging from limited-service hotels to ultra-luxury resort-residential assets.

Marcus’s proposed hotel consulting experience has included the following notable projects:

  • Proposed Thompson and tommie Hotels (Hollywood, California) 
  • Proposed Full-Service Luxury Hotel Downtown Los Angeles (Los Angeles, California) 
  • Proposed Andaz Hotel (Palm Springs, California) 
  • Proposed Autograph Collection by Marriott (Dallas, Texas) 
  • Proposed Full-Service Hotel & Residences (San Diego, California) 
  • Proposed Three-Hotel Development Portfolio (Sonoma and Healdsburg, California) 
  • Proposed Cesars Republic (Scottsdale, Arizona) 
  • Proposed Luxury Resort & Residences (Santa Teresa, Costa Rica) 
  • Proposed Integrated Resort and Residences (San Juan, Puerto Rico) 
  • Proposed Luxury Resort & Residences (Playa Venao, Panama) 
Drawing on this background in brand development, Marcus also advises clients on brand and operator searches for both ground-up construction projects and conversion opportunities throughout the United States and across various hotel types. Marcus’s vision to match brands and operators with unique development projects allows him to deliver strong financial results for the clients he serves. Notably, Marcus has advised on the following brand and/or operator search projects: 
 
  • Proposed Hotel and Residences (Lake Tahoe, California)
  • Proposed Luxury Hotel (Miami, Florida)
  • Full-Service Hotel Brand Conversion (Oklahoma City, Oklahoma)
  • Proposed Full-Service Luxury Hotel and Residences (Phoenix Valley, Arizona) 
  • Proposed Resort (San Luis Obispo, California) 
  • Proposed Luxury Lifestyle Resort (Sonoma County, California) 
A team player, Marcus has exceptionally strong relationships within HVS, as well as externally across the hospitality industry. Clients benefit not only from his hospitality expertise, but also from his willingness to seek support from other HVS experts throughout the United States to develop the best possible client solutions.

Marcus earned a BA in International Relations and History from Boston University and an MS in Tourism and Hospitality Administration from The George Washington University. He is a state-certified general appraiser. 

Connect with Marcus on LinkedIn. 

Testimonials

"HVS was very helpful and engaging in working with our property to provide an overall analysis on performance and ways to improve our property. I would recommend them very much! Great depth of consultants and industry experts." – John Graham, Sky Ranch Lodge

"Value was created, and the experience working with Marcus and Neil was pleasant and seamless." – Keyes C Hardin Esq., Conservatorio S.A.

"Neil and Marcus were very knowledgeable and felt like part of the team. They were patient and understanding in letting the project take its course. They listened well and provided great insight from their work around the country and with the brands. We trust their opinions, particularly the strong ones. I have already recommended their services to others." – Read Talley, Holladay Properties

"HVS was instrumental in helping Covelop select the right operator for our hotel development in San Luis Obispo. They knew the hotel management landscape in California extremely well, providing a strong list of potential operators for us to pick from. Utilizing their extensive asset management and operational expertise, they helped us pick the right operator from that broader list. And we have thoroughly enjoyed working with that operator as we progress through the project. We would recommend using HVS to anyone looking for help with operator selection. Matthew, Marcus, and Neil were all a pleasure to work with!" – Bryan Hulburd, COVELOP Collaborative Development

"I specifically selected HVS for a market study of my to-be-built luxury boutique hotel project, based on their extensive experience in this sector of the industry. I was impressed with their ability to grasp all aspects of the concept and strong niche market knowledge from the get-go. Additionally, Marcus was a complete pleasure to work with. He was very accessible and easy to communicate with. Having timely and clear communication, along with a professional providing A+ effort, [and] delivering the study before the deadline gives HVS 5+ stars in my book. I am 100% satisfied and look forward to hiring and recommending them going forward. It was a wonderful experience to work with HVS and the best hiring decision I could have made for such a critical component of my project." – Michelle Boss, TMC Financing

Employment History

2022 to present
HVS CONSULTING AND VALUATION SERVICES
HVS ASSET MANAGEMENT & ADVISORY
Los Angeles, California
 
2021–2022
ROSEWOOD HOTEL GROUP
West Hollywood, California
 
2016–2021
HVS CONSULTING AND VALUATION SERVICES
Los Angeles, California
 
2016

THE JEFFERSON HOTEL
Washington, D.C.
 
2014–2016
CAPELLA WASHINGTON D.C., GEORGETOWN
Washington, D.C.
 
2014
THE RITZ-CARLTON GEORGETOWN
Washington, D.C.
 
2013
FOUR SEASONS WASHINGTON DC
Washington, D.C.
 
2013
INTERNATIONAL MONETARY FUND
Washington, D.C.
 
2012
OFFICE OF U.S. CONGRESSMAN BLAINE LUETKEMEYER
Washington, D.C.
 
2012
THE CENTER FOR SOCIO-ECONOMIC DEVELOPMENT
Geneva, Switzerland

Education

BA – Frederick S. Pardee School of Global Studies, Boston University
MS (Hospitality and Tourism) – School of Business, The George Washington University

Other Specialized Training Classes Completed:
Basic Appraisal Principles
Basic Appraisal Procedures
Uniform Standards of Professional Appraisal Practice (USPAP)
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
Real Estate Finance, Statistics, Valuation Modeling
General Appraiser Report Writing and Case Studies
Appraisal Electives
CA Supervisor/Trainee
CA Law
Expert Witness for Commercial Appraisers
Introduction to Commercial Appraisal Review
CA Elimination of Bias
Appraisal of Self-Storage Facilities
Green Concepts
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes
 

PORTFOLIO WORK
7 Motel 6 Properties, Southern California
10 Extended Stay America Hotels, Southern California
4 Panama Hotels Portfolio, Panama
 
ALABAMA
Proposed Kimpton Hotel, Birmingham
The Redmont Hotel Birmingham, Curio Collection by Hilton, Birmingham
St. James Hotel, Tapestry Collection by Hilton, Selma
 
ARIZONA
Hampton Inn Phoenix Chandler, Chandler
Proposed Fountain Hills Resort, Fountain Hills
Proposed Hotel near Gilbert Heritage District, Gilbert
Proposed Select-Service Hotel Gilbert, Gilbert
Proposed LivSmart by Hilton Hotel, Glendale 
Hotel San Carlos, Phoenix
Proposed Ellis Hotel Phoenix, Phoenix
Proposed Hampton Inn at Metro Center, Phoenix
Proposed Hotel Phoenix, Phoenix
Proposed La Quinta Inn & Suites McDowell Road, Phoenix
Red Roof Inn Phoenix Bell Road, Phoenix
Holiday Inn Hotel & Suites Scottsdale North Airpark, Scottsdale
Proposed Ceasars Hotel at Scottsdale Fashion Square, Scottsdale
Sky Ranch Lodge, Sedona
Proposed InterContinental Hotel & Residences, Tempe
Westin Tempe, Tempe
JW Marriott Starr Pass Resort & Spa, Tucson
 
ARKANSAS
Residence Inn by Marriott Little Rock Downtown, Little Rock
 
CALIFORNIA
Proposed Hotel Adelanto, Adelanto
Courtyard by Marriott Thousand Oaks Agoura Hills, Agoura Hills
Candlewood Suites Anaheim - Resort Area, Anaheim
Embassy Suites by Hilton Anaheim North, Anaheim
Holiday Inn & Suites Anaheim (1 Blk/Disneyland), Anaheim
Holiday Inn Anaheim Disneyland, Anaheim
Cambria Hotel Anaheim Resort Area, Anaheim
Embassy Suites Arcadia Pasadena, Arcadia
Proposed Extended Stay Hotel, Baldwin Park
Proposed Homewood Suites, Bakersfield
Ramada by Wyndham Bakersfield North, Bakersfield
Royalty Inn, Bellflower
Proposed Hilton at The Source, Buena Park
Proposed Luxury Resort & Residences, Calistoga
Carmel Resort, Carmel
Best Western Plus Desert View Inn &Suites, Cathedral City
DoubleTree by Hilton Golf Resort Palm Springs Area, Cathedral City
Holiday Inn Express, Cathedral City
Residence Inn San Diego Chula Vista, Chula Vista
Proposed The GlenRoy, Coachella
Proposed Everhome Suites, Corona
SpringHill Suites by Marriott Corona Riverside, Corona
Courtyard by Marriott Los Angeles Westside, Culver City
DoubleTree Suites by Hilton Hotel Doheny Beach Dana Point, Dana Point
Proposed Hilton Garden Inn UC Davis, Davis
Courtyard by Marriott San Diego El Cajon, El Cajon
Yosemite Cedar Lodge, El Portal
Yosemite View Lodge, El Portal
Proposed Full-Service Hotel Fontana, Fontana
University Inn, Fresno
Best Western, Fresno
Embassy Suites by Hilton Anaheim South, Garden Grove
Hampton Inn & Suites Los Angeles Glendale, Glendale
Best Western Dry Creek Inn, Healdsburg
Montage Healdsburg, Healdsburg
Proposed Tapestry Collection by Hilton, Healdsburg
Travelodge, Hemet
Holiday Inn Express & Suites Hesperia, Hesperia
Proposed Caption by Hyatt, Hollywood
Wylder, Hope Valley
Paséa Hotel & Spa, Huntington Beach
Proposed Coachella Valley Resort, Indio
Proposed Autograph Collection by Marriott Hotel & Residences, Kings Beach
Miramonte Indian Wells Resort & Spa Curio Collection by Hilton, Indian Wells
Pacific Edge Hotel, Laguna Beach
Proposed Hotel Lathrop Towne Centre, Lathrop
Best Western Plus South Bay LAX Airport, Lawndale
Proposed Luxury Boutique Resort, Livermore
Hilton Garden Inn Lompoc, Lompoc
Proposed Fairmont The Breakers Hotel, Long Beach
Residence Inn by Marriott Cypress Los Alamitos, Los Alamitos
Best Western Plus, Los Angeles
Central Inn Motel, Los Angeles
Chateau Marmont, Los Angeles
Courtyard by Marriott Los Angeles Westside, Los Angeles
Loews Hollywood, Los Angeles
Marriott Los Angeles Airport, Los Angeles
Mr. C Beverly Hills Los Angeles, Los Angeles
Proposed Hyatt Unbound Collection Hollywood, Los Angeles
Proposed Luxury Boutique Hotel, Los Angeles
Proposed Boutique Hotel, Los Angeles
Proposed Found Santa Monica, Los Angeles
Proposed Spring Street Hotel, Los Angeles
Proposed Thomson Hollywood, Los Angeles
Proposed Tommie Hotel, Los Angeles
Proposed Unscripted Hotel, Los Angeles
Sheraton Gateway Los Angeles Hotel, Los Angeles
Silver Lake Pool & Inn, Los Angeles
Thompson Hollywood, Los Angeles
Proposed Hotel Malibu, Malibu
Proposed Luxury Hotel, Malibu
Residence Inn by Marriott Los Angeles LAX Manhattan Beach, Manhattan Beach
Proposed Extended-Stay Hotel Menifee, Menifee
Rosewood Miramar Beach, Montecito
Proposed Murrieta Hotel, Murrieta
Hampton by Hilton Murrieta Temecula, Murrieta
Proposed Murrieta Hotel, Murrieta
Howard Johnson, National City
Ramada National City, National City
Proposed Hampton Inn, Needles
Hyatt Regency, Newport Beach
The Resort at Pelican Hill, Newport Coast
Proposed Oakland Hotel, Oakland
Proposed Cambria Hotel Ontario, Ontario
Ontario Gateway/Delta by Marriott, Ontario
Orange Tustin Inn, Orange
Embassy Suites by Hilton Palm Desert, Palm Desert
Holiday House, Palm Springs
Parker Palm Springs, Palm Springs
Proposed Andaz Palm Springs, Palm Springs
Proposed BODE: Palm Springs, Palm Springs
Proposed Thompson Palm Springs, Palm Springs
Tortuga Del Sol, Palm Springs
Courtyard by Marriott, Palmdale
Element by Westin Palmdale, Palmdale
Residence Inn by Marriott, Palmdale
Proposed Hotel Perris, Perris
Ramada Inn, Poway
Ramona Valley Inn, Ramona
Proposed Hotel at The River Mall, Rancho Mirage
Inn at Rancho Santa Fe, Rancho Santa Fe
Hilton Garden Inn Los Angeles/Redondo Beach, Redondo Beach
Homewood Suites by Hilton Los Angeles Redondo Beach, Redondo Beach
Residence Inn by Marriott Los Angeles Redondo Beach, Redondo Beach
Proposed Redwood Life Hotel, Redwood City
Proposed Upscale Select-Service Redwood Life Hotel, Redwood City
Econo Lodge Inn & Suites, Ridgecrest
SureStay Hotel by Best Western, San Bernardino
SureStay Plus, San Bernardino
Proposed Full-Service Hotel & Condominiums, San Diego
Proposed Hotel Brown Field Airport, San Diego
Courtyard by Marriott San Diego Downtown, San Diego
DoubleTree by Hilton San Diego Del Mar, San Diego
Holiday Inn Express San Diego Downtown, San Diego
Lafayette Hotel Swim Club & Bungalows, San Diego
Proposed The Monsaraz Inn, Tapestry Collection by Hilton, San Diego
Proposed Hampton Inn San Diego, San Diego
Proposed Hotel San Diego, San Diego
San Diego Marriott Del Mar, San Diego
SpringHill Suites by Marriott San Diego Mission Valley, San Diego
Proposed The Guild Hotel a Tribute Portfolio Hotel, San Diego
San Jacinto Inn, San Jacinto
Proposed Home2 Suites, San Marcos
Crowne Plaza Los Angeles Harbor, San Pedro
Conversion of Knights Inn to Studio 6, San Ysidro
Embassy Suites Santa Ana Orange County Airport North, Santa Ana
Upham Hotel, Santa Barbara
Proposed Hotel Santa Cruz, Santa Cruz
Ambrose Hotel, Santa Monica
Proposed Vignette Collection by IHG Hotel, Santa Rosa
Proposed Lum'Ais Wellness Spa, Silverado
Proposed Hilton Garden Inn, Simi Valley
Wine Valley Inn & Cottages Solvang, Solvang
Best Western Sonoma Valley Inn, Sonoma
Fairmont Sonoma Mission Inn & Spa, Sonoma
Proposed Tapestry Collection by Hilton, Sonoma
Proposed Tribute Portfolio Hotel, Sonoma
Verano Hotel Site, Sonoma
Proposed Hotel Sonora, Sonora
Sonora Inn, Sonora
Deerfield Lodge, South Lake Tahoe
Dual-Brand AC and TETRA Hotel, Sunnyvale
Proposed Luxury Hotel & Residences Tahoe City, Tahoe City
Embassy Suites Temecula Valley Wine Country, Temecula
Proposed Everhome Suites, Temecula
Hampton, Tulare
Motel 6, Twentynine Palms
Hyatt Regency Valencia, Valencia
Hotel Erwin, Venice Beach
Proposed Tribute Portfolio by Marriott Pierpont Inn, Ventura
Hawthorn Suites by Wyndham Victorville, Victorville
Fairfield by Marriott Visalia Sequoia, Visalia
Proposed Hyatt Place, Walnut Creek
Holiday Inn West Covina, West Covina
Best Western, Woodland
 
COLORADO
Residences at Bachelor Gulch, Avon
Chateau Beaver Creek, Beaver Creek
Springhill Suites by Marriott Denver Downtown, Denver
SpringHill Suites Denver Tech Center, Greenwood Village
Proposed The Pad Hostel, Silverthorne
 
DISTRICT OF COLUMBIA
Avery Georgetown
Capella Georgetown, Washington DC
Hampton Inn & Suites Washington DC Navy Yard
Mandarin Oriental Washington DC
 
FLORIDA
Proposed Trademark by Wyndham Hotel Cape Coral, Cape Coral
Proposed Hotel - Brand Search, Daytona Beach
Proposed Marriott Hotel, Daytona Beach
Wyndham Deerfield Beach Resort, Deerfield Beach
Omni Hotel & Convention Center, Fort Lauderdale
Proposed Broward County Convention Center Hotel, Fort Lauderdale
Proposed Hotel, Kissimmee
Wyndham Grand Orlando Resort Bonnet Creek, Lake Buena Vista
Proposed Dual-Branded Hotel West Melbourne, Melbourne
Proposed Luxury Hotel, Miami
W Miami, Miami
Proposed Rosewood The Raleigh Hotel & Residences, Miami Beach
W South Beach, Miami Beach
Proposed Vineta, Oetker Collection, Palm Beach
Proposed Panama City Beach Hotel, Panama City Beach
Acqualina Resort & Residences on the Beach, Sunny Isles Beach
Four Seasons Hotel at The Surf Club, Surfside
Proposed Best Western Aiden, Tampa
Proposed Hotel - Tampa Busch Gardens, Tampa
 
GEORGIA
FORTH Hotel Atlanta, Atlanta
Grand Hyatt Atlanta Buckhead, Atlanta
Ritz-Carlton Atlanta, Atlanta
Proposed voco Hotel by IHG – Augusta, Augusta
Proposed Hotel, Hapeville
Hotel Indigo Savannah Historic District, Savannah
 
HAWAII
Pagoda Hotel, Honolulu
Proposed Kona Village, a Rosewood Resort, Kailua-Kona
 
IDAHO
Proposed Hotel Boise State University, Boise
Proposed Resort Brundage Mountain, McCall
 
INDIANA
Clarion Hotel & Conference Center, Indianapolis
Proposed Hotel, Pingree Grove
Proposed Wilmington Hotel, Wilmington
 
KANSAS
Proposed Hotel University of Kansas, Lawrence
 
LOUISIANA
Jung Hotel & Residences, New Orleans
Proposed United Fruit Building Hotel, New Orleans
 
MAINE
Budget Traveler Motor Lodge, Presque Isle
 
MARYLAND
Hampton Inn & Suites Baltimore/Aberdeen, Aberdeen
La Quinta Inn, Aberdeen
Proposed Fairfield Inn & Suites, Aberdeen
Sagamore Pendry Baltimore, Baltimore
Proposed TownePlace Suites by Marriott, Belcamp
Sheraton College Park North Hotel, Beltsville
Days Inn & Suites, Cambridge
Super 8, Havre de Grace
Cambria Hotel & Suites, Rockville
Holiday Inn Express, Waldorf
 
MICHIGAN
DoubleTree by Hilton Detroit Dearborn, Detroit
 
MINNESOTA
Embassy Suites Bloomington, Bloomington
Proposed Four Seasons Hotel Minneapolis, Minneapolis
Proposed Minneapolis Hotel, Minneapolis
DoubleTree by Hilton Roseville Minneapolis, Roseville
 
MISSISSIPPI
Proposed Hotel – Biloxi, Biloxi
Proposed Destination by Hyatt Hotel & Conference Center Lake Okhissa, Bude
 
MISSOURI
Proposed Microtel Gray Summit, Gray Summit
Residence Inn by Marriott Kansas City Independence, Independence
AC Hotels by Marriott Kansas City Westport, Kansas City
Proposed Luxury Hotel Kansas City, Kansas City
 
MONTANA
Proposed Great Falls Extended Stay Hotel, Great Falls
 
NEW JERSEY
Brick Motor Inn, Brick
Ramada Inn Wayne Fairfield, Wayne
Econo Lodge, Elmira
Westin Jersey City, Jersey City
Embassy Suites Secaucus Meadowlands, Secaucus
Harmony Suites Secaucus Meadowlands, Secaucus
 
NEW MEXICO
Proposed University of California Hotel, Los Alamos
 
NEBRASKA
Proposed Nebraska Crossings Hotel, Gretna
Proposed Nobu Hotel & Residences, Gretna
 
NEVADA
Proposed Dual-Branded Residence Inn/AC by Marriott, Las Vegas
Econo Lodge & Suites, Winnemucca
 
NEW YORK
La Quinta Inn & Suites, Batavia
Hotel Canandaigua, Tapestry Collection by Hilton, Canandaigua
Holiday Inn Express, Grand Island
Budget Inn, Huntington
Bristol Plaza New York, New York
SIXTY LES Hotel, New York
Proposed Autograph Hotel Peekskill, Peekskill
Lodge at Schroon Lake, Schroon Lake
Crowne Plaza, Suffern
 
NORTH CAROLINA
Proposed Upscale Hotel, Raleigh
 
OHIO
Proposed Hotel Cincinnati, Cincinnati
Hilton Cleveland Downtown, Cleveland
Super 8, Coshocton
Days Inn & Suites Elyria, Elyria
Motel 6, Grove City
Motel 6, Mansfield
Motel 6 Canton, North Canton
 
OKLAHOMA
Embassy Suites Oklahoma City, Oklahoma City
Hyatt Place Tulsa Downtown, Tulsa
 
OREGON
Columbia County Proposed Hotel, Saint Helens
 
PENNSYLVANIA
Proposed Gettysburg Resort & Spa, Biglerville
Red Roof Inn, Chambersburg
Hampton Inn, Clarion
Courtyard by Marriott Erie Bayfront, Erie
Erie Bayfront Convention Center, Erie
Erie Bayfront Courtyard by Marriott, Erie
Sheraton Erie Bayfront, Erie
Comfort Inn Cranberry Township, Mars
Hampton Inn Pittsburgh Monroeville, Monroeville
Rodeway Inn, York
 
SOUTH CAROLINA
Proposed voco Hotel – Aiken, Aiken
 
TENNESSEE
Proposed Brentwood Hotel, Brentwood
Proposed Hotel - Factory at Franklin TN, Franklin
Proposed Hotel Factory at Franklin, Franklin
Proposed Hotel Gallatin, Gallatin
Proposed Oracle Corporation Hotel, Nashville
Proposed Hotel, Shelbyville
 
TEXAS
Hilton Austin Convention Center, Austin
Proposed 1 Hotel, Austin
Proposed Luxury Hotel, Austin
Texas A&M University Hotel and Conference Center, College Station
Proposed Autograph Collection Trinity Groves, Dallas
Proposed Boutique Hotel, Dallas
Proposed Luxury Residences Uptown Dallas, Dallas
Proposed Rosewood Residences, Dallas
Hotel Paso Del Norte, Autograph Collection, El Paso
Hotel Drover, Autograph Collection by Marriott, Fort Worth
Sheraton Fort Worth Downtown Hotel, Fort Worth
SpringHill Suites by Marriott Fort Worth University, Fort Worth
Proposed Hotel, Frisco
Quality Inn & Suites Beachfront Galveston, Galveston
La Posada Hotel, Laredo
La Quinta Inn & Suites Houston Magnolia, Magnolia
 
UTAH
Bryce Canyon Lodge, Bryce Canyon National Park
Proposed EDITION Hotel & Residences, Park City
Proposed Luxury Hotel & Residences, Park City
St. Regis Deer Valley, Park City
Proposed SpringHill Suites by Marriott, Heber City
Comfort Inn & Suites Salt Lake City Airport, Salt Lake City
Tru by Hilton Salt Lake City Airport, Salt Lake City
The Lodge at Blue Sky, Auberge Resorts Collection, Wanship
 
VIRGINIA
Boars Head Inn, Charlottesville
Indian Hills Interstate Inn, Colonial Heights
Proposed Hampton Inn & Suites, Culpeper
SpringHill Suites by Marriott Fairfax Fair Oaks, Fairfax
Candlewood Suites Richmond West End Short Pump, Glen Allen
Hyatt Place Richmond Innsbrook Glen Allen, Glen Allen
My Place Hotel Dahlgren King George, King George
Early Mountain Vineyards, Madison
Hampton Inn Norfolk/Naval Base, Norfolk
Hyatt House Richmond West, Richmond
Hyatt Place Richmond Arboretum, Richmond
Suburban Extended Stay Northwest, Richmond
Hyatt House Sterling/Dulles Airport-North, Sterling
 
WASHINGTON
Four Points By Sheraton Seattle Airport South, Des Moines
Lodge at St Edward State Park, Kenmore
The Woodmark Hotel and Still Spa, Kirkland
Proposed Tru by Hilton Omak, Omak
Marcus Whitman Hotel, Walla Walla
 
WEST VIRGINIA
Comfort Suites Bridgeport Clarksburg, Bridgeport
Proposed Boutique Hotel, Charleston
Proposed Best Western, Morgantown
Greenbrier America's Resort White Sulphur Springs, White Sulphur Springs
 
WISCONSIN
Kimpton Journeyman Hotel, Milwaukee
Proposed Hotel, Milwaukee
Quality Inn Tomah, Tomah
 
 
INTERNATIONAL
 
The Bahamas
Proposed Luxury Resort Big Grand Cay, Big Grand Cay
 
Barbados
Proposed Hyatt Hotel, Barbados
 
Canada
Raven Inn & Suites Whitehorse, Whitehorse
 
Chile
Proposed Hotel Santiago, Santiago
 
Colombia
Hotel Las Americas Cartagena de Indias, Cartagena
 
Costa Rica
Proposed Signa Wellness Resort, La Fortuna
Proposed Luxury Resort & Residences, Montezuma
Proposed Luxury Resort, Santa Teresa
Proposed Banyan Tree Resort & Residences, Santa Teresa
Proposed Resort & Residences, Tamarindo
 
Mexico
Chileno Bay Resort & Residences, Auberge Resorts Collection, Cabo San Lucas
Proposed El Cielo Cozumel, Cozumel
Proposed Resort Riviera Maya, Playa del Carmen
W Punta de Mita, Punta Mita
Proposed Luxury Resort & Residences, Zihuatanejo
 
Panama
The Buenaventura Golf & Beach Resort Panama, Autograph Collection, El Chirú
Proposed Hotel & Residences Playa Venao, Las Escobas del Venado
Bristol Panama, a Registry Collection Hotel, Panama City
Marriott Panama, Panama City
The Santa María, Luxury Collection Hotel, Panama City
Proposed The StandardX Hotel & Residences, Panama City
Hotel Las Américas Golden Tower Panamá, Panama City
Proposed Upper-Upscale Hotel Panama City, Panama City
Proposed Luxury Resort, Playa Venao
 
Peru
Proposed Conrad Hilton Hotel, Lima
 
Puerto Rico
Proposed The Continental, a Tribute Portfolio by Marriott Resort, Ponce
Proposed Hard Rock Hotel, Casino, and Residences, San Juan
Proposed 1,000-Room Hotel & Casino San Juan, San Juan
 
British Virgin Islands
Scrub Island Resort Spa & Marina Autograph Collection by Marriott, Scrub Island
Peter Island Resort & Spa, Tortola

My Articles

Strategic Differentiation and Value Creation: Takeaways from the 2025 BLLA Boutique Hotel Investment Conference

The 2025 Boutique Hotel Investment Conference by BLLA brought together hotel owners, investors, developers, advisors, and brands with a focus on independent, boutique, and lifestyle hospitality. This year’s panels and conversation centered around operational efficiency driving owner’s profitability and the renewed appetite for thoughtful, experience-driven hotel and F&B concepts. This article discusses our key takeaways from the conference.
  • June 10, 2025 By Marcus R. Lee
  • Lending , Hotel Operations , Food & Beverage , Development & Construction , Economic Trends and Cycles , United States , North America

Takeaways from the 2024 Boutique Hotel Investment Conference by BLLA: Reviving the Spirit of Boutique Hotels

FIAF Florence Gould Hall Theater was bustling in early June with another successful Boutique Hotel Investment Conference. Kudos to the BLLA team for executing a great event! This article presents some key takeaways from HVS attendees Patricia Shih (HVS Consulting & Valuation) and Marcus Lee (HVS Asset Management & Advisory).
  • June 13, 2024 By Marcus R. Lee , Patricia Shih , Lizzette Casarin
  • Lending , Brokerage & Transactions , Economic Trends and Cycles , Hotel Management , United States , North America

A New Approach to Hotel Management Fees

In the ever-evolving hospitality industry, the question of how to effectively compensate hotel operators remains crucial. While the basic premise of paying managers for their management skills holds true, the prevalent incentive fee structures may no longer adequately align with market realities, particularly for owners.
  • April 25, 2024 By Marcus R. Lee
  • Hotel Investments & Ownership , Hotel Accounting , Hotel Management , Management Contracts , United States , North America

The Rebounding San Diego Lodging Market Attracts Investor Interest

In 2022 and the first half of 2023, San Diego hotels experienced unprecedented RevPAR growth, similar to much of California, as markets recovered from the impact of the COVID-19 pandemic. As a result, hotel development and transactions have been strong. However, construction of full-service hotels remains challenging amid a steep rise in development costs.
  • September 8, 2023 By Marcus R. Lee
  • Hotel Operations , Development & Construction , Convention, Sports, Entertainment , Economic Trends and Cycles , COVID-19 , San Diego , California , United States , North America

Recovery Outlook for the San Diego Lodging Market

In 2020, San Diego-area hotels suffered unprecedented declines in demand because of the COVID-19 pandemic, similar to most cities in the United States. Since then, many travelers have returned, and the greater San Diego hotel market has rebounded. What has the recovery looked like thus far? What must happen in the next 18 months for the market to reach pre-pandemic performance? What factors will shape the “new normal” for the market?
  • May 4, 2022 By Marcus R. Lee
  • Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , San Diego , California , United States , North America

COVID-19’s Impact on the San Diego Lodging Market

Since early March, greater San Diego-area hotels have suffered unprecedented declines in demand, similar to most cities in the United States, because of the COVID-19 pandemic. How far has the San Diego hotel market fallen? How does this compare to the last recession? What will the recovery look like?
  • November 5, 2020 By Marcus R. Lee
  • Hotel Investments & Ownership , Hotel Operations , Travel & Tourism , Economic Trends and Cycles , COVID-19 , San Diego , California , United States , North America

HVS Market Pulse: San Diego, CA

The second-largest city in California is benefiting from record occupancy levels and new ADR peaks, despite the entrance of new supply.
  • March 19, 2019 By Marcus R. Lee
  • Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , San Diego , California , United States , North America

Market Pulse: Orange County Beaches, CA

Recent hotel transactions show investor confidence in this high-barriers-to-entry Southern California market. This article illustrates the current conditions and lodging metrics of the Huntington Beach, Newport Beach, and Costa Mesa submarkets.
  • September 19, 2018 By Marcus R. Lee
  • Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , California , North America , United States

Market Pulse: Annapolis, MD

Recent hotel transactions show investor confidence in this high-barrier-to-entry market near the major metropolitan areas of Baltimore and D.C. This article illustrates the current conditions and lodging metrics of the Annapolis market.
  • April 23, 2018 By Marcus R. Lee , Chelsey Leffet
  • Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Annapolis , United States , Maryland , North America

HVS Market Pulse: Richmond, VA

Richmond was recently rated among the world’s top tourism destinations, and leisure demand remains a pillar of the city’s hotel industry. Corporations, government institutions, and conventions are also driving occupancies and interest in new supply.
  • June 29, 2017 By Marcus R. Lee
  • Development & Construction , Technology , Travel & Tourism , Economic Trends and Cycles , Richmond , Virginia

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