Marc Greeley

Senior Director, Leader - Nashville Office, Nashville

Consulting Experience

As Senior Director and Leader of the HVS office in Nashville, Tennessee, Marc provides consulting and valuation services across the Southeast and lower Midwest. Marc also oversees and contributes to hundreds of projects across the United States and internationally, having provided strategic guidance on the underwriting of more than $18 billion in hotel assets.

A recognized authority in development advisory and valuation, his expertise spans a broad range of lodging types, including urban conference hotels, luxury properties, independent boutique hotels, amusement-park affiliated hotels, glamping resorts, ultra-luxury hotels, and franchised limited- and select-service accommodations. He also brings specialized insight into integrated resorts featuring unique departments such as marinas, theaters, and casinos.

Clients consistently praise Marc’s comprehensive understanding of both micro and macro lodging dynamics, his meticulous attention to detail, and his exceptional ability to present credible, clear, and timely guidance. His solutions and deliverables, each tailored to a client’s specific needs and budget, are informed by his national perspective.

Advisory solutions that Marc provides for clients include the following:

  • Hotel and resort market and demand studies
  • Feasibility analyses for existing and proposed lodging projects
  • USPAP-compliant valuations for proposed and existing hotel and resort developments
  • Hotel product recommendations
    • Guestroom count
    • Brand chain scale and product type
    • Guestroom sizes and configurations
    • Food and beverage outlets, including banquet and meeting space
    • Parking and resort fees
    • Additional amenities and facilities
A sample of his existing and proposed hotel consulting and valuation experience is highlighted below.
 
  • Proposed W Hotel Nashville (Nashville, TN)
  • Proposed Wynn Al Marjan Resort & Casino (Ras Al Khaimah, UAE)
  • Proposed Luxury Farm Resort (Shenandoah Valley, VA)
  • Proposed Dolly Parton’s SongTeller Hotel (Nashville, TN)
  • Proposed Dreamcatcher Hotel Pigeon Forge (Pigeon Forge, TN) 
  • Proposed Pendry Nashville (Nashville, TN)
  • Portfolio of Proposed Theme Park Resorts (Various Markets, USA) 
  • Proposed JW Marriott Louisville (Louisville, KY)
  • Harpeth Hotel, Curio Collection by Hilton (Franklin, TN) 
  • 1 Hotel/Embassy Suites by Hilton Nashville (Nashville, TN) 
  • Great Wolf Lodge Sandusky (Sandusky, OH)
  • Windham Mountain Resort (Windham, NY)
  • Conrad Nashville (Nashville, TN)
  • The Joseph, Luxury Collection by Marriott (Nashville, TN) 
  • The Godfrey (Hollywood, CA) 
  • Bobby Hotel (Nashville, TN) 
  • Holston House, Unbound Collection (Nashville, TN) 
  • Central Station Hotel, Curio Collection by Hilton (Memphis, TN) 
  • Edwin Hotel, Autograph Collection by Marriott (Chattanooga, TN) 
  • Marriott Griffin Gate Resort & Spa (Lexington, KY)
An accomplished commercial appraiser and consultant with over a decade of hospitality-industry related experience, Marc is a state-certified general appraiser in multiple states. He holds a Bachelor of Arts in Hospitality Business with a minor in Real Estate Investment Management from the Eli Broad College of Business at Michigan State University.

Connect with Marc on LinkedIn.