Marc Greeley

Senior Director

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As Senior Director with HVS, Marc provides consulting and valuation services across the Southeast and Midwest. Marc also oversees and contributes to hundreds of projects across the United States and internationally, having provided strategic guidance on the underwriting of more than $18 billion in hotel assets.

A recognized authority in development advisory and valuation, his expertise spans a broad range of lodging types, including urban conference hotels, luxury properties, independent boutique hotels, amusement-park affiliated hotels, glamping resorts, ultra-luxury hotels, and franchised limited- and select-service accommodations. He also brings specialized insight into integrated resorts featuring unique departments such as marinas, theaters, and casinos.

Clients consistently praise Marc’s comprehensive understanding of both micro and macro lodging dynamics, his meticulous attention to detail, and his exceptional ability to present credible, clear, and timely guidance. His solutions and deliverables, each tailored to a client’s specific needs and budget, are informed by his national perspective.

Advisory solutions that Marc provides for clients include the following:
  • Hotel and resort market and demand studies
  • Feasibility analyses for existing and proposed lodging projects
  • USPAP-compliant valuations for proposed and existing hotel and resort developments
  • Hotel product recommendations
    • Guestroom count
    • Brand chain scale and product type
    • Guestroom sizes and configurations
    • Food and beverage outlets, including banquet and meeting space
    • Parking and resort fees
    • Additional amenities and facilities
A sample of his existing and proposed hotel consulting and valuation experience is highlighted below.
 
  • Proposed W Hotel Nashville (Nashville, TN)
  • Proposed Wynn Al Marjan Resort & Casino (Ras Al Khaimah, UAE)
  • Proposed Luxury Farm Resort (Shenandoah Valley, VA)
  • Proposed Dolly Parton’s SongTeller Hotel (Nashville, TN)
  • Proposed Dreamcatcher Hotel Pigeon Forge (Pigeon Forge, TN) 
  • Proposed Pendry Nashville (Nashville, TN)
  • Portfolio of Proposed Theme Park Resorts (Various Markets, USA) 
  • Proposed JW Marriott Louisville (Louisville, KY)
  • Harpeth Hotel, Curio Collection by Hilton (Franklin, TN) 
  • 1 Hotel/Embassy Suites by Hilton Nashville (Nashville, TN) 
  • Great Wolf Lodge Sandusky (Sandusky, OH)
  • Windham Mountain Resort (Windham, NY)
  • Conrad Nashville (Nashville, TN)
  • The Joseph, Luxury Collection by Marriott (Nashville, TN) 
  • The Godfrey (Hollywood, CA) 
  • Bobby Hotel (Nashville, TN) 
  • Holston House, Unbound Collection (Nashville, TN) 
  • Central Station Hotel, Curio Collection by Hilton (Memphis, TN) 
  • Edwin Hotel, Autograph Collection by Marriott (Chattanooga, TN) 
  • Marriott Griffin Gate Resort & Spa (Lexington, KY)
An accomplished commercial appraiser and consultant with over a decade of hospitality-industry related experience, Marc is a state-certified general appraiser in multiple states. He holds a Bachelor of Arts in Hospitality Business with a minor in Real Estate Investment Management from the Eli Broad College of Business at Michigan State University.

Connect with Marc on LinkedIn. 

"Marc Greeley certainly is a subject matter expert, and he is excellent at communication." – John Huffman, Huffman Real Estate Investments

February 2019 to present
HVS CONSULTING AND VALUATION SERVICES
Chicago, Illinois
 
2015–2019
LANSING BREWING COMPANY
Lansing, Michigan
 
2018
BEDROCK DETROIT
Detroit, Michigan
 
2016
WHITE LODGING
Schaumburg, Illinois

BA – Hospitality Business, Eli Broad College of Business, Michigan State University
 
Certification in Hotel Industry Analytics

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Procedures
Basic Appraisal Principles
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
General Appraiser Report Writing and Case Studies
Real Estate Finance, Statistics, and Valuation Modeling
Expert Witness for Commercial Appraisers
Commercial Appraisal Review
Advanced Income
The Cost Approach
Appraisal of Self Storage Facilities
Appraisal of REO and Foreclosure
Advanced Market Analysis & HBU
Advanced Concepts and Case Studies
Quantitative Analysis
Appraisal Institute Business Practices and Ethics
Biennial USPAP Updates

Sample List for Illustrative Purposes

PORTFOLIO WORK
2 Full-Service Hotels, Nashville
76 Limited-Service Hotels, Various Locations
3 Proposed Tipton County Hotels, TN
 
ALABAMA
Proposed Downtown Auburn Hotel, Auburn
Proposed Edgehill at Southtown Hotel, Birmingham
Proposed Kimpton, Birmingham
Proposed Point Mallard Lodge, Decatur
Proposed Boutique Hotel, Florence
Residence Inn by Marriott, Florence
Proposed Limited or Select-Service Hotel, Huntsville
Proposed DreamCatcher Hotel, a Tribute Portfolio Hotel by Marriott, Madison
Proposed Dual-Brand Courtyard & Residence Inn by Marriott Huntsville, Madison
Proposed Staybridge Suites Madison Huntsville Airport, Madison
Proposed StudioRes by Marriott, Madison
Proposed Hyatt Studios Northport, Northport
Home2 Suites by Hilton, Prattville
Embassy Suites by Hilton Tuscaloosa Alabama Downtown, Tuscaloosa
 
ARIZONA
Proposed Downtown Jonesboro Hotel, Jonesboro
Proposed TownePlace Suites by Marriott, Maricopa
Proposed Hyatt Place Downtown Phoenix, Phoenix
SpringHill Suites by Marriott Phoenix North, Phoenix
Proposed Hampton Inn by Hilton, Williams
 
ARKANSAS
Courtyard by Marriott Fort Smith Downtown, Fort Smith
Days Inn by Wyndham Little Rock South, Little Rock
La Quinta Inn & Suites, Russellville
 
CALIFORNIA
SunCoast Park Hotel Anaheim, Tapestry Collection by Hilton, Anaheim
Marriott Los Angeles Burbank Airport, Burbank
Courtyard by Marriott San Jose Campbell, Campbell
Quality Inn & Suites Redwood Coast Crescent City, Crescent City
Proposed SpringHill Suites Grover Beach, Grover Beach
Courtyard by Marriott Hacienda Heights, Hacienda Heights
Godfrey Hotel, Hollywood
Proposed Boutique Hotel, Laguna Hills
Proposed Brown Bear Lodge, Mariposa
 
FLORIDA
Proposed Springhill Suites Daytona Beach Tomoka Town Center, Daytona Beach
Wyndham Orlando Resort & Conference Center Celebration Area, Kissimmee
St. Regis Longboat Key Resort & Residences, Longboat Key
ECHO Suites Extended Stay by Wyndham, Naples
WoodSpring Suites Naples West, Naples
Proposed Extended Stay America Select Suites, Panama City Beach
Proposed Hyatt Place and Hyatt House, Sunrise
 
GEORGIA
Courtyard Buckhead, Atlanta
Four Seasons Atlanta, Atlanta
Marriott Atlanta Buckhead Hotel & Conference Center, Atlanta
Proposed Avid by IHG Duluth, Duluth
Baymont Inn & Suites, Kennesaw
Courtyard by Marriott Atlanta Kennesaw, Kennesaw
Home2 Suites by Hilton Lawrenceville Atlanta Sugarloaf, Lawrenceville
Proposed Atwell Suites, McDonough
Proposed Hotel Milledgeville, Milledgeville
Crowne Plaza Atlanta Northeast Norcross, Norcross
Hilton Atlanta Northeast, Norcross
Radisson Hotel Atlanta Northwest, Marietta
Proposed avid, Ringgold
FairBridge Inn Rome, Rome
 
ILLINOIS
Embassy Suites by Hilton, Naperville
Courtyard by Marriott Peoria, Peoria
Westin O'Hare, Rosemont
Proposed Homewood Suites, Skokie
 
INDIANA
Proposed Hotel Boonville, Boonville
Radisson Hotel Louisville North, Clarksville
Home2 Suites & Hilton Garden Inn Fort Wayne North, Fort Wayne
Proposed Everhome Suites, Greendale
Proposed InterContinental Indianapolis Downtown, Indianapolis
Proposed Tru by Hilton, Indianapolis
Sheraton Louisville Riverside Hotel, Jeffersonville
Artist Colony Inn, Nashville
Comfort Suites Vincennes, Vincennes
Hampton Inn by Hilton, Vincennes
 
IOWA
Proposed Burlington Hotel, Burlington
Ameristar Casino Hotel Council Bluffs, Council Bluffs
 
KANSAS
Holiday Inn Lenexa, Lenexa
 
KENTUCKY
Staybridge Suites, Bowling Green
Wingate by Wyndham, Bowling Green
Proposed Dual-Brand La Quinta Hawthorn Suites Dry Ridge, Dry Ridge
Hilton Garden Inn Florence Cincinnati Airport, Florence
Proposed Everhome Suites, Florence
Proposed Full-Service Hotel & Residence Inn, Florence
Travelodge Florence, Florence
Wildwood Inn Florence, Florence
Proposed Harlan Hotel, Harlan
Proposed Hotel, Harrodsburg
Proposed TownePlace Suites, Hazard
Proposed Fairfield Lagrange, Lagrange
Proposed Candlewood Lawrenceburg, Lawrenceburg
Courtyard by Marriott Lexington Keeneland Airport, Lexington
Marriott Lexington Griffin Gate Resort & Spa, Lexington
Residence Inn by Marriott Lexington Keeneland/Airport, Lexington
Aloft Louisville Downtown, Louisville
Dual-Brand Moxy Downtown & Hotel Distil Autograph Collection, Louisville
Hilton Garden Inn Downtown, Louisville
Home2 Suites by Hilton Medical District, Louisville
Proposed Extended Stay America Premier Suites, Louisville
Proposed Homewood Suites by Hilton Louisville Northeast, Louisville
Proposed Luxury Marriott Hotel, Louisville
Proposed Marriott, Louisville
Proposed STR Hotel Louisville, Louisville
Residence Inn Louisville Old Henry, Louisville
Proposed Economy Extended-Stay Hotel, Oak Grove
Best Western Plus, Owensboro
Fairfield Inn by Marriott Louisville South, Shepherdsville
Proposed Hotel Bardstown, Springfield
 
MAINE
Seascape Motel & Cottages, Belfast
Brookside Inn, Smyrna Mills
 
MISSISSIPPI
Home2 Suites by Hilton, Batesville
South Beach Biloxi Hotel & Suites, Biloxi
Hampton Inn Hernando, Hernando
Proposed Holiday Inn Express Hernando, Hernando
Proposed Curio Collection by Hilton Hotel, Madison
Fairfield by Marriott Memphis Olive Branch, Olive Branch
Proposed La Quinta Inn & Suites Olive Branch, Olive Branch
Proposed Extended-Stay Hotel Pontotoc, Pontotoc
Homewood Suites by Hilton Southaven, Southaven
Proposed Compass by Margaritaville, Southaven
Proposed TownePlace Suites by Marriott Southaven Memphis, Southaven
 
MISSOURI
Proposed Silver Dollar City Hotel, Branson
 
NEVADA
Proposed AC Hotel by Marriott, Reno
 
NEW YORK
Holiday Inn Express Staten Island West, Staten Island
Windham Mountain Club, Windham
 
NORTH CAROLINA
Residence Inn by Marriott Charlotte Airport, Charlotte
Proposed Margaritaville, Cherokee
Hilton Durham near Duke University, Durham
Marriott Research Triangle Park, Durham
Residence Inn by Marriott Durham Research Triangle Park, Durham
Courtyard by Marriott, Fayetteville
Proposed DreamCatcher Hotel Fletcher, Fletcher
Atkinson Inn & Suites, Lumberton
 
OHIO
Proposed Hotel, Canal Winchester
Red Roof Inn Dayton North, Dayton
Country Inn & Suites, Perrysburg
Great Wolf Lodge Sandusky, Sandusky
 
PENNSYLVANIA
Hampton by Hilton Harrisburg North, Harrisburg
Holiday Inn Express & Suites Johnstown, Johnstown
 
SOUTH CAROLINA
Proposed Curio Collection by Hilton, Columbia
Proposed Extended Stay America, Duncan
Courtyard by Marriott Rock Hill, Rock Hill
Proposed WoodSpring Suites, Rock Hill
 
TENNESSEE
Proposed Tipton County Hotel – Atoka, Atoka
Hyatt Place Nashville Brentwood, Brentwood
Proposed Residence Inn by Marriott, Brentwood
Proposed Holiday Inn Express, Bristol
Edwin Hotel Autograph Collection, Chattanooga
Extended StayAmerica Chattanooga Airport, Chattanooga
Holiday Inn Hamilton Place Chattanooga, Chattanooga
La Quinta Inn, Chattanooga
Proposed Compass by Margaritaville Chattanooga, Chattanooga
Proposed Embassy Suites by Hilton Chattanooga, Chattanooga
Proposed Hilton Tapestry, Chattanooga
Staybridge Suites, Chattanooga
Proposed Carter County Hotel, Elizabethton
Proposed Erwin Boutique Hotel, Erwin
Aloft Nashville Cool Springs, Franklin
Aloft Nashville Franklin, Franklin
Embassy Suites by Hilton Nashville
South Cool Springs, Franklin
Extended Stay America Nashville Franklin Cool Springs, Franklin
Hampton by Hilton Nashville Franklin Cool Springs, Franklin
The Harpeth Hotel, Franklin
Hyatt Place Nashville Franklin Cool Springs, Franklin
Proposed Hotel Factory at Franklin, Franklin
Proposed Ice House Hotel, Franklin
Proposed Extended-Stay Hotel Gallatin, Gallatin
Holiday Inn Express, Gatlinburg
Proposed Delta Hotel, Gatlinburg
Proposed Hotel Gatlinburg, Gatlinburg
Hilton Garden Inn Jackson, Jackson
Proposed Embassy Suites, Jackson
Cumberland House, Tapestry Collection, Knoxville
Hotel Knoxville, Knoxville
Proposed DreamCatcher Hotel Knoxville, a Tribute Portfolio Hotel by Marriott, Knoxville
Proposed Dual-Branded SpringHill Suites/Moxy, Knoxville
Proposed Hotel Old City Performing Arts Center, Knoxville
Proposed Schoolhouse Redevelopment, Knoxville
Proposed The Standard, Knoxville
Staybridge Suites Turkey Creek, Knoxville
Proposed Boutique Hotel, Lebanon
Proposed Home2 Suites by Hilton Lebanon, Lebanon
Proposed Hotel Marysville, Maryville
Proposed McMinnville Hotel, McMinnville
Caption By Hyatt Beale Street, Memphis
Central Station Memphis, Curio Collection by Hilton, Memphis
Courtyard by Marriott Memphis Airport, Memphis
Courtyard by Marriott Memphis East/Galleria, Memphis
Crowne Plaza Memphis Downtown, Memphis
Crowne Plaza Memphis East****CLOSED****, Memphis
Extended Stay America Memphis Airport, Memphis
Extended Stay America Memphis Germantown West, Memphis
Extended Stay America Memphis Poplar Avenue, Memphis
Extended Stay America Memphis Wolfchase Galleria, Memphis
Hampton by Hilton Memphis-Walnut Grove Baptist Hospital East, Memphis
Holiday Inn Express & Suites Memphis Arpt Elvis Presley Boulevard, Memphis
Hu Hotel, Memphis
Hyatt Place Memphis Primacy Parkway, Memphis
Marriott Memphis East, Memphis
Proposed Upscale Hotel, Memphis
Proposed Wyndham Garden Inn, Memphis
StudioPlus Suites Memphis Cordova, Memphis
Proposed TownePlace Suites Morristown, Morristown
Proposed Hotel Mount Juliet, Mount Juliet
Residence Inn by Marriott Nashville Mt Juliet, Mount Juliet
Proposed Tipton County Hotel – Munford, Munford
Proposed Extended-Stay Hotel Murfreesboro, Murfreesboro
Proposed JdV by Hyatt, Murfreesboro
BentoLiving Chestnut Hill Nashville, Nashville
Bobby Hotel Nashville, Nashville
Cambria Hotel Nashville Downtown, Nashville
Conrad Nashville, Nashville
Courtyard by Marriott Nashville Airport, Nashville
Courtyard by Marriott Nashville at Opryland, Nashville
Courtyard by Marriott Nashville Downtown, Nashville
Extended Stay America - Nashville Airport - Music City, Nashville
Extended StayAmerica Nashville – Vanderbilt, Nashville
Extended Stay America Select Suites Nashville Airport, Nashville
Fairfield by Marriott Nashville at Opryland, Nashville
Four Seasons Hotel, Nashville
Grand Hyatt, Nashville
Hilton Nashville Airport, Nashville
Hilton Nashville Downtown, Nashville
Holiday Inn Express MetroCenter Nashville, Nashville
Holiday Inn Express Nashville Airport, Nashville
Holston House Nashville, Nashville
Homewood Suites by Hilton Nashville Vanderbilt, Nashville
Hotel Indigo Nashville The Countrypolitan, Nashville
Hutton Hotel, Nashville
Hyatt Place Nashville Opryland, Nashville
Hyatt House Nashville Vanderbilt, Nashville
Joseph A Luxury Collection by Marriott Nashville, Nashville
Proposed 1 Hotel, Nashville
Proposed Boutique Hotel Germantown, Nashville
Proposed Castner Knott Hotel, Nashville
Proposed Church Street Hotel, Nashville
Proposed Curio Collection by Hilton/Tempo by Hilton Nashville Downtown, Nashville
Proposed Dolly Parton's SongTeller Hotel, Nashville
Proposed Dual-Brand Home2 Suites/Hampton Inn, Nashville
Proposed Dual-Brand Wyndham Garden/Hawthorn Suites (Red Roof Inn Conversion), Nashville
Proposed Element by Westin Sobro, Nashville
Proposed Elm Street Methodist Church Hotel, Nashville
Proposed Embassy Suites by Hilton Nashville Downtown, Nashville
Proposed Gulch Hotel, Nashville
Proposed Hilton Garden Inn/Home2 Suites by Hilton West End, Nashville
Proposed Hotel Reagan Way & Third Street, Nashville
Proposed Hotel Rosa Parks Boulevard, Nashville
Proposed Listening Room Hotel, Nashville
Proposed Margaritaville Hotel Nashville, Nashville
Proposed Motif Nashville, Nashville
Proposed Music Row Hotel, Nashville
Proposed Nashville Hotel - Brick Church Pike, Nashville
Proposed Oracle Hotel, Nashville
Proposed Pendry Hotel, Nashville
Proposed Proper Hotel & Residences Nashville, Nashville
Proposed Sobro Hotel, Nashville
Proposed Starr Piano Building Hotel, Nashville
Proposed Tempo by Hilton Nashville, Nashville
Proposed TownePlace Suites by Marriott Nashville Downtown, Nashville
Proposed W Nashville, Nashville
Renaissance Nashville, Nashville
Wingate by Wyndham Nashville Airport, Nashville
Hampton by Hilton Pigeon Forge On The Parkway, Pigeon Forge
Proposed Cambria Suites Pigeon Forge, Pigeon Forge
Proposed DreamCatcher Pigeon Forge, Pigeon Forge
Proposed Voco Hotel Pigeon Forge, Pigeon Forge
Proposed Hotel Pigeon Forge/Sevierville, Sevierville
Proposed Hotel Sevierville, Sevierville
Proposed Hyatt Studios, Sevierville
Proposed Nearest Green Hotel, Shelbyville
avid, Smyrna
Proposed Extended Stay America Smyrna, Smyrna
Proposed Hotel Soddy-Daisy, Soddy-Daisy
Proposed Hampton by Hilton, Townsend
Proposed Ofland Smoky Mountains, Townsend
Proposed Yonder Hotel, Townsend
Holiday Inn Express White House, White House
 
TEXAS
Extended Stay America Select Suites Austin Northwest Lakeline Mall, Austin
Proposed Courtyard by Marriott Downtown Frisco, Frisco
 
VIRGINIA
Embassy Suites Dulles North Loudoun, Ashburn
Hilton Fairfax, Fairfax
Hyatt House Richmond Short Pump, Henrico
Hyatt House Richmond West, Henrico
 
WEST VIRGINIA
Proposed Tygart Hotel, Elkins
Hampton Inn Fairmont, Fairmont
Holiday Inn Express, Fairmont
 
 
INTERNATIONAL
Proposed Wynn Al Marjan, Ras Al Khaimah, United Arab Emirates

Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise

Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the Southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.

November 13, 2025 By Rutger Marks , Marc Greeley Read More

More Than Music: Group Demand Hits a High Note in Nashville

Nashville has grown into a major domestic travel destination, supported by a strong tourism industry, robust commercial and industrial growth, and significant meeting and group demand. As tourism growth has normalized and corporate travel is expected to remain below pre-pandemic levels, meeting and group demand growth will be needed to support the continuously expanding hotel supply.

July 8, 2025 By Marc Greeley Read More

The Dynamic Demand Base Powering the Knoxville Lodging Market

The Knoxville hotel market’s recent performance trends are catching the attention of regional and national investors, and for good reason. With a slew of new developments, the city is fast becoming a sought-after destination for both business and leisure travelers.

April 5, 2024 By Marc Greeley Read More

New Memphis Hotels Raise the Bar for Rate while Extending Occupancy Recovery

With the pandemic generally in the rearview for the market, Downtown Memphis hotels have yet to recover to occupancy levels realized in 2019. This is attributed to a slow recovery in both corporate and group demand, coupled with significant growth in new supply. However, rising average rates at new hotels have become the saving grace for market RevPAR levels.

October 30, 2023 By Marc Greeley Read More

Nashville RevPAR Growth Continues Despite Supply Increases

This article provides a brief update on the state of Nashville’s lodging market as of April 2023.

April 10, 2023 By Marc Greeley Read More

Nashville Hotel Market Continues Its Path to Recovery

With the height of the pandemic behind us, we are shifting to a world where COVID-19 is ubiquitous and will be part of everyday life for the foreseeable future. How is this realization affecting the Nashville lodging industry? What segments are experiencing the strongest improvements, what areas are lagging, and are any lodging factors changed permanently? Here, we take a look at Nashville’s lodging recovery as of mid-year 2022.

June 27, 2022 By Marc Greeley Read More

COVID-19’s Impact on the Greater Gatlinburg, Tennessee Lodging Market

Since the onset of the COVID-19 pandemic in March 2020, the lodging industry has experienced unprecedented declines in demand. The Greater Gatlinburg market mirrored these declines in March and April – but soon after realized significant rebound in lodging and tourism demand. So, what is causing the swift recovery in Gatlinburg?

January 27, 2021 By Marc Greeley Read More

Amazon in Music City: The Anticipated Impact on the Lodging Industry

In 2018, Amazon announced the locations for its coveted HQ2. Along with this announcement, the company also disclosed a new Center for Operational Excellence to be built in Downtown Nashville, bringing with it 5,000 new high-paying jobs. But how will this impact the local lodging industry, especially amid a massive number of new hotels flooding the market?

February 21, 2020 By Marc Greeley Read More
Email [email protected]
Phone +1 (615) 426-8806 (Work)
Office Chicago, Nashville
Languages English
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HVS Consulting & Valuation

Marc Greeley

Senior Director

As Senior Director with HVS, Marc provides consulting and valuation services across the Southeast and Midwest. Marc also oversees and contributes to hundreds of projects across the United States and internationally, having provided strategic guidance on the underwriting of more than $18 billion in hotel assets.

A recognized authority in development advisory and valuation, his expertise spans a broad range of lodging types, including urban conference hotels, luxury properties, independent boutique hotels, amusement-park affiliated hotels, glamping resorts, ultra-luxury hotels, and franchised limited- and select-service accommodations. He also brings specialized insight into integrated resorts featuring unique departments such as marinas, theaters, and casinos.

Clients consistently praise Marc’s comprehensive understanding of both micro and macro lodging dynamics, his meticulous attention to detail, and his exceptional ability to present credible, clear, and timely guidance. His solutions and deliverables, each tailored to a client’s specific needs and budget, are informed by his national perspective.

Advisory solutions that Marc provides for clients include the following:
  • Hotel and resort market and demand studies
  • Feasibility analyses for existing and proposed lodging projects
  • USPAP-compliant valuations for proposed and existing hotel and resort developments
  • Hotel product recommendations
    • Guestroom count
    • Brand chain scale and product type
    • Guestroom sizes and configurations
    • Food and beverage outlets, including banquet and meeting space
    • Parking and resort fees
    • Additional amenities and facilities
A sample of his existing and proposed hotel consulting and valuation experience is highlighted below.
 
  • Proposed W Hotel Nashville (Nashville, TN)
  • Proposed Wynn Al Marjan Resort & Casino (Ras Al Khaimah, UAE)
  • Proposed Luxury Farm Resort (Shenandoah Valley, VA)
  • Proposed Dolly Parton’s SongTeller Hotel (Nashville, TN)
  • Proposed Dreamcatcher Hotel Pigeon Forge (Pigeon Forge, TN) 
  • Proposed Pendry Nashville (Nashville, TN)
  • Portfolio of Proposed Theme Park Resorts (Various Markets, USA) 
  • Proposed JW Marriott Louisville (Louisville, KY)
  • Harpeth Hotel, Curio Collection by Hilton (Franklin, TN) 
  • 1 Hotel/Embassy Suites by Hilton Nashville (Nashville, TN) 
  • Great Wolf Lodge Sandusky (Sandusky, OH)
  • Windham Mountain Resort (Windham, NY)
  • Conrad Nashville (Nashville, TN)
  • The Joseph, Luxury Collection by Marriott (Nashville, TN) 
  • The Godfrey (Hollywood, CA) 
  • Bobby Hotel (Nashville, TN) 
  • Holston House, Unbound Collection (Nashville, TN) 
  • Central Station Hotel, Curio Collection by Hilton (Memphis, TN) 
  • Edwin Hotel, Autograph Collection by Marriott (Chattanooga, TN) 
  • Marriott Griffin Gate Resort & Spa (Lexington, KY)
An accomplished commercial appraiser and consultant with over a decade of hospitality-industry related experience, Marc is a state-certified general appraiser in multiple states. He holds a Bachelor of Arts in Hospitality Business with a minor in Real Estate Investment Management from the Eli Broad College of Business at Michigan State University.

Connect with Marc on LinkedIn. 

"Marc Greeley certainly is a subject matter expert, and he is excellent at communication." – John Huffman, Huffman Real Estate Investments

February 2019 to present
HVS CONSULTING AND VALUATION SERVICES
Chicago, Illinois
 
2015–2019
LANSING BREWING COMPANY
Lansing, Michigan
 
2018
BEDROCK DETROIT
Detroit, Michigan
 
2016
WHITE LODGING
Schaumburg, Illinois

BA – Hospitality Business, Eli Broad College of Business, Michigan State University
 
Certification in Hotel Industry Analytics

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Procedures
Basic Appraisal Principles
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
General Appraiser Report Writing and Case Studies
Real Estate Finance, Statistics, and Valuation Modeling
Expert Witness for Commercial Appraisers
Commercial Appraisal Review
Advanced Income
The Cost Approach
Appraisal of Self Storage Facilities
Appraisal of REO and Foreclosure
Advanced Market Analysis & HBU
Advanced Concepts and Case Studies
Quantitative Analysis
Appraisal Institute Business Practices and Ethics
Biennial USPAP Updates

Sample List for Illustrative Purposes

PORTFOLIO WORK
2 Full-Service Hotels, Nashville
76 Limited-Service Hotels, Various Locations
3 Proposed Tipton County Hotels, TN
 
ALABAMA
Proposed Downtown Auburn Hotel, Auburn
Proposed Edgehill at Southtown Hotel, Birmingham
Proposed Kimpton, Birmingham
Proposed Point Mallard Lodge, Decatur
Proposed Boutique Hotel, Florence
Residence Inn by Marriott, Florence
Proposed Limited or Select-Service Hotel, Huntsville
Proposed DreamCatcher Hotel, a Tribute Portfolio Hotel by Marriott, Madison
Proposed Dual-Brand Courtyard & Residence Inn by Marriott Huntsville, Madison
Proposed Staybridge Suites Madison Huntsville Airport, Madison
Proposed StudioRes by Marriott, Madison
Proposed Hyatt Studios Northport, Northport
Home2 Suites by Hilton, Prattville
Embassy Suites by Hilton Tuscaloosa Alabama Downtown, Tuscaloosa
 
ARIZONA
Proposed Downtown Jonesboro Hotel, Jonesboro
Proposed TownePlace Suites by Marriott, Maricopa
Proposed Hyatt Place Downtown Phoenix, Phoenix
SpringHill Suites by Marriott Phoenix North, Phoenix
Proposed Hampton Inn by Hilton, Williams
 
ARKANSAS
Courtyard by Marriott Fort Smith Downtown, Fort Smith
Days Inn by Wyndham Little Rock South, Little Rock
La Quinta Inn & Suites, Russellville
 
CALIFORNIA
SunCoast Park Hotel Anaheim, Tapestry Collection by Hilton, Anaheim
Marriott Los Angeles Burbank Airport, Burbank
Courtyard by Marriott San Jose Campbell, Campbell
Quality Inn & Suites Redwood Coast Crescent City, Crescent City
Proposed SpringHill Suites Grover Beach, Grover Beach
Courtyard by Marriott Hacienda Heights, Hacienda Heights
Godfrey Hotel, Hollywood
Proposed Boutique Hotel, Laguna Hills
Proposed Brown Bear Lodge, Mariposa
 
FLORIDA
Proposed Springhill Suites Daytona Beach Tomoka Town Center, Daytona Beach
Wyndham Orlando Resort & Conference Center Celebration Area, Kissimmee
St. Regis Longboat Key Resort & Residences, Longboat Key
ECHO Suites Extended Stay by Wyndham, Naples
WoodSpring Suites Naples West, Naples
Proposed Extended Stay America Select Suites, Panama City Beach
Proposed Hyatt Place and Hyatt House, Sunrise
 
GEORGIA
Courtyard Buckhead, Atlanta
Four Seasons Atlanta, Atlanta
Marriott Atlanta Buckhead Hotel & Conference Center, Atlanta
Proposed Avid by IHG Duluth, Duluth
Baymont Inn & Suites, Kennesaw
Courtyard by Marriott Atlanta Kennesaw, Kennesaw
Home2 Suites by Hilton Lawrenceville Atlanta Sugarloaf, Lawrenceville
Proposed Atwell Suites, McDonough
Proposed Hotel Milledgeville, Milledgeville
Crowne Plaza Atlanta Northeast Norcross, Norcross
Hilton Atlanta Northeast, Norcross
Radisson Hotel Atlanta Northwest, Marietta
Proposed avid, Ringgold
FairBridge Inn Rome, Rome
 
ILLINOIS
Embassy Suites by Hilton, Naperville
Courtyard by Marriott Peoria, Peoria
Westin O'Hare, Rosemont
Proposed Homewood Suites, Skokie
 
INDIANA
Proposed Hotel Boonville, Boonville
Radisson Hotel Louisville North, Clarksville
Home2 Suites & Hilton Garden Inn Fort Wayne North, Fort Wayne
Proposed Everhome Suites, Greendale
Proposed InterContinental Indianapolis Downtown, Indianapolis
Proposed Tru by Hilton, Indianapolis
Sheraton Louisville Riverside Hotel, Jeffersonville
Artist Colony Inn, Nashville
Comfort Suites Vincennes, Vincennes
Hampton Inn by Hilton, Vincennes
 
IOWA
Proposed Burlington Hotel, Burlington
Ameristar Casino Hotel Council Bluffs, Council Bluffs
 
KANSAS
Holiday Inn Lenexa, Lenexa
 
KENTUCKY
Staybridge Suites, Bowling Green
Wingate by Wyndham, Bowling Green
Proposed Dual-Brand La Quinta Hawthorn Suites Dry Ridge, Dry Ridge
Hilton Garden Inn Florence Cincinnati Airport, Florence
Proposed Everhome Suites, Florence
Proposed Full-Service Hotel & Residence Inn, Florence
Travelodge Florence, Florence
Wildwood Inn Florence, Florence
Proposed Harlan Hotel, Harlan
Proposed Hotel, Harrodsburg
Proposed TownePlace Suites, Hazard
Proposed Fairfield Lagrange, Lagrange
Proposed Candlewood Lawrenceburg, Lawrenceburg
Courtyard by Marriott Lexington Keeneland Airport, Lexington
Marriott Lexington Griffin Gate Resort & Spa, Lexington
Residence Inn by Marriott Lexington Keeneland/Airport, Lexington
Aloft Louisville Downtown, Louisville
Dual-Brand Moxy Downtown & Hotel Distil Autograph Collection, Louisville
Hilton Garden Inn Downtown, Louisville
Home2 Suites by Hilton Medical District, Louisville
Proposed Extended Stay America Premier Suites, Louisville
Proposed Homewood Suites by Hilton Louisville Northeast, Louisville
Proposed Luxury Marriott Hotel, Louisville
Proposed Marriott, Louisville
Proposed STR Hotel Louisville, Louisville
Residence Inn Louisville Old Henry, Louisville
Proposed Economy Extended-Stay Hotel, Oak Grove
Best Western Plus, Owensboro
Fairfield Inn by Marriott Louisville South, Shepherdsville
Proposed Hotel Bardstown, Springfield
 
MAINE
Seascape Motel & Cottages, Belfast
Brookside Inn, Smyrna Mills
 
MISSISSIPPI
Home2 Suites by Hilton, Batesville
South Beach Biloxi Hotel & Suites, Biloxi
Hampton Inn Hernando, Hernando
Proposed Holiday Inn Express Hernando, Hernando
Proposed Curio Collection by Hilton Hotel, Madison
Fairfield by Marriott Memphis Olive Branch, Olive Branch
Proposed La Quinta Inn & Suites Olive Branch, Olive Branch
Proposed Extended-Stay Hotel Pontotoc, Pontotoc
Homewood Suites by Hilton Southaven, Southaven
Proposed Compass by Margaritaville, Southaven
Proposed TownePlace Suites by Marriott Southaven Memphis, Southaven
 
MISSOURI
Proposed Silver Dollar City Hotel, Branson
 
NEVADA
Proposed AC Hotel by Marriott, Reno
 
NEW YORK
Holiday Inn Express Staten Island West, Staten Island
Windham Mountain Club, Windham
 
NORTH CAROLINA
Residence Inn by Marriott Charlotte Airport, Charlotte
Proposed Margaritaville, Cherokee
Hilton Durham near Duke University, Durham
Marriott Research Triangle Park, Durham
Residence Inn by Marriott Durham Research Triangle Park, Durham
Courtyard by Marriott, Fayetteville
Proposed DreamCatcher Hotel Fletcher, Fletcher
Atkinson Inn & Suites, Lumberton
 
OHIO
Proposed Hotel, Canal Winchester
Red Roof Inn Dayton North, Dayton
Country Inn & Suites, Perrysburg
Great Wolf Lodge Sandusky, Sandusky
 
PENNSYLVANIA
Hampton by Hilton Harrisburg North, Harrisburg
Holiday Inn Express & Suites Johnstown, Johnstown
 
SOUTH CAROLINA
Proposed Curio Collection by Hilton, Columbia
Proposed Extended Stay America, Duncan
Courtyard by Marriott Rock Hill, Rock Hill
Proposed WoodSpring Suites, Rock Hill
 
TENNESSEE
Proposed Tipton County Hotel – Atoka, Atoka
Hyatt Place Nashville Brentwood, Brentwood
Proposed Residence Inn by Marriott, Brentwood
Proposed Holiday Inn Express, Bristol
Edwin Hotel Autograph Collection, Chattanooga
Extended StayAmerica Chattanooga Airport, Chattanooga
Holiday Inn Hamilton Place Chattanooga, Chattanooga
La Quinta Inn, Chattanooga
Proposed Compass by Margaritaville Chattanooga, Chattanooga
Proposed Embassy Suites by Hilton Chattanooga, Chattanooga
Proposed Hilton Tapestry, Chattanooga
Staybridge Suites, Chattanooga
Proposed Carter County Hotel, Elizabethton
Proposed Erwin Boutique Hotel, Erwin
Aloft Nashville Cool Springs, Franklin
Aloft Nashville Franklin, Franklin
Embassy Suites by Hilton Nashville
South Cool Springs, Franklin
Extended Stay America Nashville Franklin Cool Springs, Franklin
Hampton by Hilton Nashville Franklin Cool Springs, Franklin
The Harpeth Hotel, Franklin
Hyatt Place Nashville Franklin Cool Springs, Franklin
Proposed Hotel Factory at Franklin, Franklin
Proposed Ice House Hotel, Franklin
Proposed Extended-Stay Hotel Gallatin, Gallatin
Holiday Inn Express, Gatlinburg
Proposed Delta Hotel, Gatlinburg
Proposed Hotel Gatlinburg, Gatlinburg
Hilton Garden Inn Jackson, Jackson
Proposed Embassy Suites, Jackson
Cumberland House, Tapestry Collection, Knoxville
Hotel Knoxville, Knoxville
Proposed DreamCatcher Hotel Knoxville, a Tribute Portfolio Hotel by Marriott, Knoxville
Proposed Dual-Branded SpringHill Suites/Moxy, Knoxville
Proposed Hotel Old City Performing Arts Center, Knoxville
Proposed Schoolhouse Redevelopment, Knoxville
Proposed The Standard, Knoxville
Staybridge Suites Turkey Creek, Knoxville
Proposed Boutique Hotel, Lebanon
Proposed Home2 Suites by Hilton Lebanon, Lebanon
Proposed Hotel Marysville, Maryville
Proposed McMinnville Hotel, McMinnville
Caption By Hyatt Beale Street, Memphis
Central Station Memphis, Curio Collection by Hilton, Memphis
Courtyard by Marriott Memphis Airport, Memphis
Courtyard by Marriott Memphis East/Galleria, Memphis
Crowne Plaza Memphis Downtown, Memphis
Crowne Plaza Memphis East****CLOSED****, Memphis
Extended Stay America Memphis Airport, Memphis
Extended Stay America Memphis Germantown West, Memphis
Extended Stay America Memphis Poplar Avenue, Memphis
Extended Stay America Memphis Wolfchase Galleria, Memphis
Hampton by Hilton Memphis-Walnut Grove Baptist Hospital East, Memphis
Holiday Inn Express & Suites Memphis Arpt Elvis Presley Boulevard, Memphis
Hu Hotel, Memphis
Hyatt Place Memphis Primacy Parkway, Memphis
Marriott Memphis East, Memphis
Proposed Upscale Hotel, Memphis
Proposed Wyndham Garden Inn, Memphis
StudioPlus Suites Memphis Cordova, Memphis
Proposed TownePlace Suites Morristown, Morristown
Proposed Hotel Mount Juliet, Mount Juliet
Residence Inn by Marriott Nashville Mt Juliet, Mount Juliet
Proposed Tipton County Hotel – Munford, Munford
Proposed Extended-Stay Hotel Murfreesboro, Murfreesboro
Proposed JdV by Hyatt, Murfreesboro
BentoLiving Chestnut Hill Nashville, Nashville
Bobby Hotel Nashville, Nashville
Cambria Hotel Nashville Downtown, Nashville
Conrad Nashville, Nashville
Courtyard by Marriott Nashville Airport, Nashville
Courtyard by Marriott Nashville at Opryland, Nashville
Courtyard by Marriott Nashville Downtown, Nashville
Extended Stay America - Nashville Airport - Music City, Nashville
Extended StayAmerica Nashville – Vanderbilt, Nashville
Extended Stay America Select Suites Nashville Airport, Nashville
Fairfield by Marriott Nashville at Opryland, Nashville
Four Seasons Hotel, Nashville
Grand Hyatt, Nashville
Hilton Nashville Airport, Nashville
Hilton Nashville Downtown, Nashville
Holiday Inn Express MetroCenter Nashville, Nashville
Holiday Inn Express Nashville Airport, Nashville
Holston House Nashville, Nashville
Homewood Suites by Hilton Nashville Vanderbilt, Nashville
Hotel Indigo Nashville The Countrypolitan, Nashville
Hutton Hotel, Nashville
Hyatt Place Nashville Opryland, Nashville
Hyatt House Nashville Vanderbilt, Nashville
Joseph A Luxury Collection by Marriott Nashville, Nashville
Proposed 1 Hotel, Nashville
Proposed Boutique Hotel Germantown, Nashville
Proposed Castner Knott Hotel, Nashville
Proposed Church Street Hotel, Nashville
Proposed Curio Collection by Hilton/Tempo by Hilton Nashville Downtown, Nashville
Proposed Dolly Parton's SongTeller Hotel, Nashville
Proposed Dual-Brand Home2 Suites/Hampton Inn, Nashville
Proposed Dual-Brand Wyndham Garden/Hawthorn Suites (Red Roof Inn Conversion), Nashville
Proposed Element by Westin Sobro, Nashville
Proposed Elm Street Methodist Church Hotel, Nashville
Proposed Embassy Suites by Hilton Nashville Downtown, Nashville
Proposed Gulch Hotel, Nashville
Proposed Hilton Garden Inn/Home2 Suites by Hilton West End, Nashville
Proposed Hotel Reagan Way & Third Street, Nashville
Proposed Hotel Rosa Parks Boulevard, Nashville
Proposed Listening Room Hotel, Nashville
Proposed Margaritaville Hotel Nashville, Nashville
Proposed Motif Nashville, Nashville
Proposed Music Row Hotel, Nashville
Proposed Nashville Hotel - Brick Church Pike, Nashville
Proposed Oracle Hotel, Nashville
Proposed Pendry Hotel, Nashville
Proposed Proper Hotel & Residences Nashville, Nashville
Proposed Sobro Hotel, Nashville
Proposed Starr Piano Building Hotel, Nashville
Proposed Tempo by Hilton Nashville, Nashville
Proposed TownePlace Suites by Marriott Nashville Downtown, Nashville
Proposed W Nashville, Nashville
Renaissance Nashville, Nashville
Wingate by Wyndham Nashville Airport, Nashville
Hampton by Hilton Pigeon Forge On The Parkway, Pigeon Forge
Proposed Cambria Suites Pigeon Forge, Pigeon Forge
Proposed DreamCatcher Pigeon Forge, Pigeon Forge
Proposed Voco Hotel Pigeon Forge, Pigeon Forge
Proposed Hotel Pigeon Forge/Sevierville, Sevierville
Proposed Hotel Sevierville, Sevierville
Proposed Hyatt Studios, Sevierville
Proposed Nearest Green Hotel, Shelbyville
avid, Smyrna
Proposed Extended Stay America Smyrna, Smyrna
Proposed Hotel Soddy-Daisy, Soddy-Daisy
Proposed Hampton by Hilton, Townsend
Proposed Ofland Smoky Mountains, Townsend
Proposed Yonder Hotel, Townsend
Holiday Inn Express White House, White House
 
TEXAS
Extended Stay America Select Suites Austin Northwest Lakeline Mall, Austin
Proposed Courtyard by Marriott Downtown Frisco, Frisco
 
VIRGINIA
Embassy Suites Dulles North Loudoun, Ashburn
Hilton Fairfax, Fairfax
Hyatt House Richmond Short Pump, Henrico
Hyatt House Richmond West, Henrico
 
WEST VIRGINIA
Proposed Tygart Hotel, Elkins
Hampton Inn Fairmont, Fairmont
Holiday Inn Express, Fairmont
 
 
INTERNATIONAL
Proposed Wynn Al Marjan, Ras Al Khaimah, United Arab Emirates

Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise

Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the Southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.

November 13, 2025 By Rutger Marks , Marc Greeley Read More

More Than Music: Group Demand Hits a High Note in Nashville

Nashville has grown into a major domestic travel destination, supported by a strong tourism industry, robust commercial and industrial growth, and significant meeting and group demand. As tourism growth has normalized and corporate travel is expected to remain below pre-pandemic levels, meeting and group demand growth will be needed to support the continuously expanding hotel supply.

July 8, 2025 By Marc Greeley Read More

The Dynamic Demand Base Powering the Knoxville Lodging Market

The Knoxville hotel market’s recent performance trends are catching the attention of regional and national investors, and for good reason. With a slew of new developments, the city is fast becoming a sought-after destination for both business and leisure travelers.

April 5, 2024 By Marc Greeley Read More

New Memphis Hotels Raise the Bar for Rate while Extending Occupancy Recovery

With the pandemic generally in the rearview for the market, Downtown Memphis hotels have yet to recover to occupancy levels realized in 2019. This is attributed to a slow recovery in both corporate and group demand, coupled with significant growth in new supply. However, rising average rates at new hotels have become the saving grace for market RevPAR levels.

October 30, 2023 By Marc Greeley Read More

Nashville RevPAR Growth Continues Despite Supply Increases

This article provides a brief update on the state of Nashville’s lodging market as of April 2023.

April 10, 2023 By Marc Greeley Read More

Nashville Hotel Market Continues Its Path to Recovery

With the height of the pandemic behind us, we are shifting to a world where COVID-19 is ubiquitous and will be part of everyday life for the foreseeable future. How is this realization affecting the Nashville lodging industry? What segments are experiencing the strongest improvements, what areas are lagging, and are any lodging factors changed permanently? Here, we take a look at Nashville’s lodging recovery as of mid-year 2022.

June 27, 2022 By Marc Greeley Read More

COVID-19’s Impact on the Greater Gatlinburg, Tennessee Lodging Market

Since the onset of the COVID-19 pandemic in March 2020, the lodging industry has experienced unprecedented declines in demand. The Greater Gatlinburg market mirrored these declines in March and April – but soon after realized significant rebound in lodging and tourism demand. So, what is causing the swift recovery in Gatlinburg?

January 27, 2021 By Marc Greeley Read More

Amazon in Music City: The Anticipated Impact on the Lodging Industry

In 2018, Amazon announced the locations for its coveted HQ2. Along with this announcement, the company also disclosed a new Center for Operational Excellence to be built in Downtown Nashville, bringing with it 5,000 new high-paying jobs. But how will this impact the local lodging industry, especially amid a massive number of new hotels flooding the market?

February 21, 2020 By Marc Greeley Read More