Marc Greeley

Consulting Experience

Marc Greeley is a Director at HVS and leader of the Nashville office. With over ten years of hospitality experience, Marc is a seasoned commercial appraiser and consultant who has underwritten and provided guidance on over $7 billion worth of assets. He specializes in development advisory and valuations and has worked on hundreds of projects across the Southeast. When engaging in feasibility studies, market studies, and development consulting projects, clients note Marc’s attention to detail, robust understanding of micro and macro lodging dynamics, responsiveness, communication, timeliness, and strong work ethic. His extensive expertise is highlighted below. 

Marc’s proposed hotel consulting and valuation experience has included the following notable projects: 

• Proposed W Hotel Nashville (Nashville, Tennessee) 
• Proposed 1 Hotel/Embassy Suites by Hilton Nashville (Nashville, Tennessee) 
• Proposed Conrad Nashville (Nashville, Tennessee) 
• Proposed Graduate Nashville (Nashville, Tennessee) 
• Proposed Pendry Nashville (Nashville, Tennessee) 
• Proposed Tapestry by Hilton Chattanooga (Chattanooga, Tennessee) 
• Proposed Voco Pigeon Forge (Pigeon Forge, Tennessee) 
• Proposed Dreamcatcher Hotel Pigeon Forge (Pigeon Forge, Tennessee) 
• Proposed Luxury Hotel Franklin (Franklin, Tennessee) 
• Portfolio of Proposed Theme Park Resorts (Various Markets, United States) 

• Harpeth Hotel, Curio Collection by Hilton (Franklin, Tennessee) 
• The Joseph, Luxury Collection by Marriott (Nashville, Tennessee) 
• The Godfrey (Hollywood, California) 
• Bobby Hotel (Nashville, Tennessee) 
• Holston House, Unbound Collection (Nashville, Tennessee) 
• Central Station Hotel, Curio Collection by Hilton (Memphis, Tennessee) 
• Proposed Blues Note Hotel, Tapestry Collection by Hilton (Memphis, Tennessee) 
• Edwin Hotel, Autograph Collection by Marriott (Chattanooga, Tennessee) 

Employment History

February 2019 to present
HVS CONSULTING AND VALUATION SERVICES
Nashville, Tennessee
 
2015–2019
LANSING BREWING COMPANY
Lansing, Michigan
 
2018
BEDROCK DETROIT
Detroit, Michigan
 
2016
WHITE LODGING
Schaumburg, Illinois

Education

BA – Hospitality Business, Eli Broad College of Business, Michigan State University
 
Certification in Hotel Industry Analytics

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Procedures
Basic Appraisal Principles
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
General Appraiser Report Writing and Case Studies
Real Estate Finance, Statistics, and Valuation Modeling
Expert Witness for Commercial Appraisers
Commercial Appraisal Review
Advanced Income
The Cost Approach
Appraisal of Self Storage Facilities
Appraisal of REO and Foreclosure
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO WORK
2 Full-Service Hotels, Nashville
 
ALABAMA
Proposed Downtown Auburn Hotel, Auburn
Proposed Boutique Hotel, Florence
Residence Inn by Marriott Florence, Florence
Proposed Staybridge Suites Madison Huntsville Airport, Madison
 
ARIZONA
Proposed Hyatt Place Downtown Phoenix, Phoenix
Proposed Hampton Inn by Hilton, Williams
 
ARKANSAS
Days Inn by Wyndham Little Rock South, Little Rock
La Quinta Inn & Suites Russellville, Russellville
 
CALIFORNIA
SunCoast Park Hotel Anaheim, Tapestry Collection by Hilton, Anaheim
Quality Inn & Suites Redwood Coast Crescent City, Crescent City
Proposed SpringHill Suites Grover Beach, Grover Beach
Courtyard by Marriott Hacienda Heights, Hacienda Heights
Godfrey Hotel, Hollywood
Proposed Boutique Hotel Laguna Hills, Laguna Hills
 
FLORIDA
Proposed Extended Stay America Select Suites Panama City Beach, Panama City Beach
 
GEORGIA
Marriott Atlanta Buckhead Hotel & Conference Center, Atlanta
Proposed Avid by IHG Duluth, Duluth
Baymont Inn & Suites Kennesaw, Kennesaw
Courtyard by Marriott Atlanta Kennesaw, Kennesaw
Crowne Plaza Atlanta Northeast Norcross, Norcross
Hilton Atlanta Northeast, Norcross
Radisson Hotel Atlanta Northwest, Marietta
Proposed avid, Ringgold
FairBridge Inn Rome, Rome
 
ILLINOIS
Courtyard by Marriott Peoria, Peoria
Proposed Homewood Suites, Skokie
 
INDIANA
Proposed Hotel Boonville, Boonville
Radisson Hotel Louisville North, Clarksville
Proposed InterContinental Indianapolis Downtown, Indianapolis
Comfort Suites Vincennes, Vincennes
Hampton Inn by Hilton Vincennes, Vincennes
 
KENTUCKY
Staybridge Suites Bowling Green, Bowling Green
Travelodge Florence, Florence
Hilton Garden Inn Downtown, Louisville
Home2 Suites by Hilton Medical District, Louisville
Proposed Homewood Suites by Hilton Louisville Northeast, Louisville
Best Western Plus Owensboro, Owensboro
Fairfield Inn by Marriott Louisville South, Shepherdsville
 
MAINE
Seascape Motel & Cottages, Belfast
 
MISSISSIPPI
Home2 Suites by Hilton, Batesville
South Beach Biloxi Hotel & Suites, Biloxi
Hampton Inn Hernando, Hernando
Proposed La Quinta Inn & Suites Olive Branch, Olive Branch
Proposed Extended-Stay Hotel Pontotoc, Pontotoc
Proposed TownePlace Suites by Marriott Southaven Memphis, Southaven
 
NEW YORK
Holiday Inn Express Staten Island West, Staten Island
 
NORTH CAROLINA
Residence Inn by Marriott Durham Research Triangle Park, Durham
Courtyard by Marriott Fayetteville, Fayetteville
Proposed DreamCatcher Hotel Fletcher, Fletcher
Atkinson Inn & Suites, Lumberton
 
OHIO
Red Roof Inn Dayton North, Dayton
Great Wolf Lodge Sandusky, Sandusky
 
PENNSYLVANIA
Hampton by Hilton Harrisburg North, Harrisburg
Holiday Inn Express & Suites Johnstown, Johnstown
 
SOUTH CAROLINA
Proposed Extended Stay America, Duncan
Courtyard by Marriott Rock Hill, Rock Hill
Proposed WoodSpring Suites, Rock Hill
 
TENNESSEE
Proposed Holiday Inn Express, Bristol
Edwin Hotel Autograph Collection, Chattanooga
Holiday Inn Hamilton Place Chattanooga, Chattanooga
La Quinta Inn Chattanooga, Chattanooga
Proposed Compass by Margaritaville Chattanooga, Chattanooga
Proposed Embassy Suites by Hilton Chattanooga, Chattanooga
Proposed Hilton Tapestry, Chattanooga
Aloft Nashville Cool Springs, Franklin
The Harpeth Hotel, Franklin
Proposed Extended-Stay Hotel Gallatin, Gallatin
Holiday Inn Express Gatlinburg, Gatlinburg
Proposed Hotel Gatlinburg, Gatlinburg
Proposed Embassy Suites Jackson, Jackson
Cumberland House, Tapestry Collection, Knoxville
Hotel Knoxville, Knoxville
Staybridge Suites Turkey Creek, Knoxville
Proposed Home2 Suites by Hilton Lebanon, Lebanon
Proposed Hotel Marysville, Maryville
Courtyard by Marriott Memphis East/Galleria, Memphis
Holiday Inn Express & Suites Memphis Arpt Elvis Presley Boulevard, Memphis
Proposed Upscale Hotel, Memphis
Central Station Memphis, Curio Collection by Hilton, Memphis
Proposed TownePlace Suites Morristown, Morristown
Proposed Hotel Mount Juliet, Mount Juliet
Proposed Extended-Stay Hotel Murfreesboro, Murfreesboro
Proposed JdV by Hyatt Murfreesboro, Murfreesboro
BentoLiving Chestnut Hill Nashville, Nashville
Bobby Hotel Nashville, Nashville
Conrad Nashville, Nashville
Courtyard by Marriott Nashville Airport, Nashville
Courtyard by Marriott Nashville at Opryland, Nashville
Fairfield by Marriott Nashville at Opryland, Nashvile
Hilton Nashville Airport, Nashville
Holiday Inn Express MetroCenter Nashville, Nashville
Holiday Inn Express Nashville Airport, Nashville
Hotel Indigo Nashville, Nashville
Hyatt House Nashville Vanderbilt, Nashville
Joseph A Luxury Collection by Marriott Nashville, Nashville
Proposed 1 Hotel, Nashville
Proposed Boutique Hotel Germantown, Nashville
Proposed Curio Collection by Hilton/Tempo by Hilton Nashville Downtown, Nashville
Proposed Embassy Suites by Hilton Nashville Downtown, Nashville
Proposed Gulch Hotel, Nashville
Proposed Hilton Garden Inn/Home2 Suites by Hilton West End, Nashville
Proposed Margaritaville Hotel Nashville, Nashville
Proposed Motif Nashville, Nashville
Proposed Music Row Hotel, Nashville
Proposed Oracle Hotel, Nashville
Proposed Pendry Hotel Nashville, Nashville
Proposed Sobro Hotel, Nashville
Proposed Starr Piano Building Hotel, Nashville
Proposed Tempo by Hilton Nashville, Nashville
Proposed TownePlace Suites by Marriott Nashville Downtown, Nashville
Proposed W Nashville, Nashville
Wingate by Wyndham Nashville Airport, Nashville
Hampton by Hilton Pigeon Forge On The Parkway, Pigeon Forge
Proposed Cambria Suites Pigeon Forge, Pigeon Forge
Proposed DreamCatcher Pigeon Forge, Pigeon Forge
Proposed Voco Hotel Pigeon Forge, Pigeon Forge
Proposed Hotel Pigeon Forge/Sevierville, Sevierville
Proposed Hotel Sevierville, Sevierville
Proposed Nearest Green Hotel, Shelbyville
avid, Smyrna
Proposed Extended Stay America Smyrna, Smyrna
Holiday Inn Express White House, White House
 
TEXAS
Proposed Courtyard by Marriott Downtown Frisco, Frisco
 
WEST VIRGINIA
Proposed Boutique Hotel, Elkins
Hampton Inn Fairmont, Fairmont
Holiday Inn Express, Fairmont

My Articles

New Memphis Hotels Raise the Bar for Rate while Extending Occupancy Recovery

With the pandemic generally in the rearview for the market, Downtown Memphis hotels have yet to recover to occupancy levels realized in 2019. This is attributed to a slow recovery in both corporate and group demand, coupled with significant growth in new supply. However, rising average rates at new hotels have become the saving grace for market RevPAR levels.

• October 30, 2023 By Marc Greeley

• Hotel Operations , Development & Construction , Convention, Sports, Entertainment , Economic Trends and Cycles , COVID-19 , Memphis , Tennessee , United States , North America

Nashville RevPAR Growth Continues Despite Supply Increases

This article provides a brief update on the state of Nashville’s lodging market as of April 2023.

• April 10, 2023 By Marc Greeley

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Nashville , Tennessee , United States , North America

Nashville Hotel Market Continues Its Path to Recovery

With the height of the pandemic behind us, we are shifting to a world where COVID-19 is ubiquitous and will be part of everyday life for the foreseeable future. How is this realization affecting the Nashville lodging industry? What segments are experiencing the strongest improvements, what areas are lagging, and are any lodging factors changed permanently? Here, we take a look at Nashville’s lodging recovery as of mid-year 2022.

• June 27, 2022 By Marc Greeley

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Nashville , Tennessee , United States , North America

COVID-19’s Impact on the Greater Gatlinburg, Tennessee Lodging Market

Since the onset of the COVID-19 pandemic in March 2020, the lodging industry has experienced unprecedented declines in demand. The Greater Gatlinburg market mirrored these declines in March and April – but soon after realized significant rebound in lodging and tourism demand. So, what is causing the swift recovery in Gatlinburg?

• January 27, 2021 By Marc Greeley

• Hotel Operations , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Gatlinburg , Tennessee , United States , North America

Amazon in Music City: The Anticipated Impact on the Lodging Industry

In 2018, Amazon announced the locations for its coveted HQ2. Along with this announcement, the company also disclosed a new Center for Operational Excellence to be built in Downtown Nashville, bringing with it 5,000 new high-paying jobs. But how will this impact the local lodging industry, especially amid a massive number of new hotels flooding the market?

• February 21, 2020 By Marc Greeley

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Nashville , Tennessee , United States , North America