Gelina Kordoni

The Greek tourism industry has been hit the hardest; but it has also given people the opportunity to step back and fill in the missing gaps. A need to establish well-organised and empowered DMOs is apparent, in order to upgrade Greece's tourism product. Furthermore, the development of a corporate structure will assist family hotel businesses to entrench a desired financial position against stakeholders.

After the initial impact of COVID-19 on the tourism sector, Greece is experiencing a transitional period as it is entering the next phase of the outbreak. HVS conducted targeted interviews with highly influential tourism professionals and offers further insight on the aspects affecting operations in the short-term. Governmental decisions aiming to assist the nation’s tourism restart are described and their implications on businesses are further explained.