Shannon L. Sampson

Consulting Experience

Managing Director and South Texas Region Leader, Shannon Sampson oversees the Austin, Houston, and San Antonio offices of the firm from his home base in Austin. Shannon is an expert in all aspects of hotel valuation, particularly the market dynamics affecting lodging econometrics in the state of Texas. Shannon has conducted hundreds of full-service hotel appraisal assignments, as well as feasibility studies and market studies for proposed hotel projects. His keen analysis of market factors helped pave the way for the development of the Omni Dallas Convention Center Hotel and the Fairmont Austin convention hotel. In addition, he is a much sought-after consultant for trophy-asset projects due to his knowledge of the luxury, boutique, and specialty hotel segments. Shannon has also undertaken many assignments for non-gaming hotels (as opposed to casino hotels) in Las Vegas. Shannon’s background includes frontline experience in hotel operations and management, and he has authored articles on several Texas hotel markets, effective yield management, and adaptive reuse of historic buildings. Shannon earned his bachelor’s degree from The University of Texas at Austin.

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HVS is the nation's leading consulting firm that is laser-focused on the hospitality sector. The firm provides expertise through every phase of ownership across a wide range of hospitality assets. We help clients succeed in the complex consulting arena, from feasibility studies to exit strategies and everything in between.

Testimonials

"This report was very valuable for my project. Extremely thorough and detailed. This study allowed us to prove to the city and our investors that our project was needed within the community." – Michael Stohler, PMP, Casa Grande Hotel Group

"I have had the pleasure to work with Shannon Sampson from the South Texas region on a couple of projects and have been thoroughly impressed with his brand, product, and market knowledge. We have used other resources in the past for market studies, but gave HVS an opportunity due to the recommendation of several of our lenders. HVS is the gold standard in the industry for a reason, and Shannon Sampson is a shining example as to why this is. We will definitely be using HVS for our future market study needs." – Daniel Scott, BASK Development

"I had an extremely efficient and seamless experience using HVS for my appraisal! The professionals on the Texas team were kind, responsive, and diligent in their work. Will absolutely use them again and recommend them to anyone!" – Ms. Werksman, Brasa Capital

"Shannon Sampson has completed three studies for us due to concept change. He has been most helpful in working through the changes. Would recommend HVS to all." – Mr. Dyson, Grant Hotel Hospitality Institute

"Shannon and HVS took a methodical and comprehensive approach to understanding our vision for the property and derived relevant comps and assumptions in our third-party market study. During our discussions, his technical expertise and knowledge of the strata of hotel service levels in the boutique space actually helped us better define our service offering. It was a highly collaborative experience where my partners and I felt heard and we learned a great deal. I would highly recommend HVS and specifically Shannon for any hospitality endeavor." – Mr. Porter, AC 811 W Live Oak, LLC

"Shannon had very good technical skills, but additionally he was able to identify some of the unique intangibles that had a unique positive impact on the project's performance." – Dr. Dyson, Grant Hotel Hospitality Institute

Employment History

2006 to present
HVS CONSULTING AND VALUATION SERVICES
Oversees Austin, Houston, and San Antonio Offices
Based in Austin, Texas

2005–2006
SOUTH SHORE HARBOUR RESORT & CONFERENCE CENTER
League City, Texas

2003–2004
THE UNIVERSITY OF TEXAS SOUTHWESTERN MEDICAL CENTER
Dallas, Texas

Education

THE UNIVERSITY OF TEXAS AT AUSTIN
Bachelor of Arts

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Procedures
Basic Appraisal Principles
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
Real Estate Finance Statistics and Valuation Modeling
General Appraiser Report Writing and Case Studies
Business Practices and Ethics
Advanced Income Capitalization
Advanced Concepts and Case Studies
Advanced General Market Analysis & HBU
Mortgage Fraud
Quantitative Analysis
TX Supervisor/Trainee Course
Advanced Hotel Appraisals
The Cost Approach
Nevada Law
Basic Hotel Appraisal
Advanced Market Analysis and HBU
General Demonstration Report Writing
Intro to Commercial Appraisal Review
Basics of Expert Witness
Intro to Expert Witness
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO ANALYSIS
Portfolio of 10 Briad Group-owned Properties, Various Locations
Portfolio of 12 Hotels for Moody National, Various Locations
Portfolio of 11 Proposed Hotels for KWB, Various Locations
4 Extended Stay America Hotels, Houston, Texas
 
ALABAMA
Hampton Inn, Bessemer
Comfort Suites, Daphne
 
ARIZONA
Days Inn, Kingman
Super 8, Kingman
Proposed Hotel and Conference Center, Payson
Miraval Resort & Spa Arizona, Tucson
 
ARKANSAS
Courtyard by Marriott, Bentonville
Radisson, Fayetteville
Embassy Suites, Hot Springs
 
CALIFORNIA                      
Beverly Wilshire, Beverly Hills
Radisson Suites Buena Park, Buena Park
Hilton, Burbank
TownePlace Suites by Marriott, Newark
Proposed Hotel, San Francisco
 
COLORADO
Proposed Residence Inn by Marriott, Breckenridge
Proposed Homewood Suites/Hilton Garden Inn, Broomfield
Clarion/Quality Inn, Colorado Springs
DoubleTree by Marriott, Colorado Springs
Proposed Extended Stay America Premier Suites Colorado Springs, Colorado Springs
Proposed Holiday Inn Express Hotel & Suites, Colorado Springs
Radisson Hotel, Colorado Springs
Proposed Convention Hotel, Denver
TownePlace Suites Southeast, Denver
TownePlace Suites Tech Center, Denver
Proposed Best Western Plus, Hayden
Proposed Staybridge Suites, Littleton
TownePlace Suites Southwest, Littleton
Proposed TownePlace Suites by Marriott, Lone Tree
Proposed Extended Stay America Premier Suites, Pueblo
Proposed Extended Stay America Pueblo, Pueblo
Proposed Homewood Suites, Westminster
 
DISTRICT OF COLUMBIA
Avenue Suites (former Georgetown Suites)
 
FLORIDA
Proposed Extended Stay America LPGA Daytona, Daytona Beach
Candlewood Suites, Fort Myers
Fairfield Inn by Marriott, Fort Myers
Proposed Extended Stay America Fort Myers, Fort Myers
Proposed Courtyard by Marriott Downtown Jacksonville, Jacksonville
Staybridge Suites, Jacksonville
Crowne Plaza La Concha, Key West
Proposed Hotel, Key West
Sheraton Suites, Key West
Proposed Extended Stay America The Villages, Lady Lake
Ecco Suites Lakeland, Lakeland
Proposed Coconut Cay Resort, Marathon
Hilton Downtown, Miami
Proposed Convention Center Hotel and Lifestyle Hotel, Miami
Proposed Extended-Stay Hotel, North Miami Beach
Coco Key Hotel & Waterpark, Orlando
Proposed Extended Stay America Lake Nona, Orlando
Travelodge Inn & Suites Airport, Orlando
Proposed Extended Stay America Palmetto, Palmetto
Holiday Inn, Port St. Lucie
Proposed Holiday Inn Express, Punta Gorda
Proposed Extended Stay America Sanford, Sanford
DoubleTree, Tallahassee
Sheraton Tampa Riverwalk, Tampa
Proposed Extended Stay America, Wesley Chapel
Crowne Plaza, West Palm Beach
 
GEORGIA
Proposed Boutique Hotel, Douglas County
Proposed Westin, Douglas County
Proposed Extended Stay America Fairburn, Fairburn
Proposed Extended Stay America Newnan, Newnan
Proposed Extended Stay America Pooler, Pooler
 
ILLINOIS
Fairfield Inn by Marriott, Danville
Sheraton Suites, Elk Grove
Hampton Inn, Lombard
Proposed Holiday Inn Express, Naperville
Proposed Staybridge Suites, Naperville
Residence Inn O’Hare Rosemont, Rosemont
Hampton Inn, Schaumburg
Hampton Inn, Westchester
 
INDIANA
Days Inn, Decatur
Residence Inn, Fort Wayne
Proposed Hotel, Peru
 
IOWA
Midtown Motel, Burlington
Proposed Holiday Inn Express, Des Moines
 
KANSAS
Proposed Clinton Lake Hotel and Conference Center, Lawrence
Proposed Holiday Inn Express/Candlewood Suites, Lenexa
Proposed Hampton Inn & Suites, Overland Park
DoubleTree by Hilton, Wichita
 
LOUISIANA
Navy Lodge Repositioning, Algiers
Proposed Candlewood Suites, Baton Rouge
Proposed Hotel, Baton Rouge
Comfort Inn, Moss Point
Hampton Inn, Moss Point
Chateau Bourbon, New Orleans
Clarion Inn & Suites (Conversion to Boutique), New Orleans
Hotel New Orleans, New Orleans
Proposed Canopy by Hilton, New Orleans
The Whitney, New Orleans
Hilton Garden Inn, Shreveport
 
MARYLAND
Proposed Extended Stay Hotel, Baltimore
Proposed Hotel Indigo, Baltimore
 
MICHIGAN
Proposed Full-Service Hotel (Former Pontchartrain Hotel), Detroit
Residence Inn, Madison Heights
Hampton Inn, Port Huron
Gatehouse Suites, Troy
 
MINNESOTA
Westin, Edina
Proposed Hotel St. Louis Park, St. Louis Park
 
MISSISSIPPI
Candlewood Suites, Flowood
Holiday Inn Express, Flowood
Proposed Homewood Suites, Flowood
Proposed Hotel Indigo, Oxford
Proposed Oxford Hotel, Oxford
Proposed Holiday Inn, Starkville
 
MISSOURI
Proposed Homewood Suites by Hilton, Independence
 
NEBRASKA
DoubleTree Downtown, Omaha
 
NEVADA                              
Hampton Inn & Holiday Inn Express, Henderson
Hilton Garden Inn, Henderson
Proposed Limited-Service Hotel, Henderson
Aruba Hotel & Spa, Las Vegas
DoubleTree Club Airport, Las Vegas
Embassy Suites Las Vegas Convention Center, Las Vegas
Hampton Inn Tropicana, Las Vegas
Hampton Inn & Suites, Las Vegas
Proposed Holiday Inn, Las Vegas
Proposed Select-Service Hotel Town Square Mall, Las Vegas
Proposed Sheraton Airport, Las Vegas
Proposed Wingate by Wyndham, Las Vegas
Thunder Inn, Las Vegas
Proposed Hotel, Reno
 
NEW JERSEY
Courtyard by Marriott, Lyndhurst
 
NEW MEXICO
Comfort Inn & Suites, Los Alamos
El Monte Sagrado, Taos
 
NEW YORK
Paris Suites, Corona
Best Western, Liverpool
Proposed Aloft, Rochester
Proposed Element, Rochester
 
NORTH CAROLINA
Proposed Homewood Suites, Asheville
Proposed Extended Stay America Concord, Concord
Proposed Hilton Garden Inn, Durham
 
OKLAHOMA                       
Proposed Destination Resort, Ardmore
Sheraton Oklahoma City, Oklahoma City
Proposed Aloft, Tulsa
 
PENNSYLVANIA
Hampton Inn, Great Valley
 
SOUTH CAROLINA
Howard Johnson Express, Aiken
Knights Inn, Aiken
Proposed Extended Stay America Greenville, Greenville
Proposed Select-Service Hotel, Hardeeville
Hyatt Place, North Charleston
Legacy Suites Rock Hill, Rock Hill
Proposed Courtyard by Marriott, Summerville
 
TENNESSEE
Hyatt Place, Germantown
DoubleTree, Jackson
Embassy Suites by Hilton, Nashville
Proposed Hotel Belle Island, Pigeon Forge
 
TEXAS
Candlewood Suites Abilene, Abilene
Western Inn, Abilene
Courtyard by Marriott Midway, Addison
Proposed Hotel, Amarillo
La Quinta Inn & Suites, Angleton
Proposed Wyndham, Arlington/Grand Prairie
Aloft Austin at The Domain, Austin
Austin Motel, Austin
Barton Creek Resort, Austin
Comfort Suites, Austin
Crestwood Suites, Austin
Days Inn, Austin
DoubleTree Club, Austin
DoubleTree Guest Suites, Austin
DoubleTree North, Austin
DoubleTree by Hilton Hotel Austin, Austin
Element Austin Downtown, Austin
Embassy Suites Town Lake, Austin
Embassy Suites North, Austin
Fairfield Inn & Suites North, Austin
Fairmont, Austin
Four Seasons, Austin
Hampton Inn, Austin
Hampton by Hilton Austin at The University Capitol, Austin
Hampton Inn & Suites Downtown, Austin
Hawthorn Suites, Austin
Hilton Austin Airport, Austin
Hilton Austin Convention Center, Austin
Hilton Garden Inn, Austin
Holiday Inn Austin Town Lake, Austin
Holiday Inn Express Airport, Austin
Holiday Inn Express Austin NW, Austin
Holiday Inn Express Hotel & Suites, Austin
Holiday Inn Town Lake, Austin
Home2 Suites by Hilton Austin/Cedar Park, Austin
Home2 Suites by Hilton Austin North/Near the Domain, Austin
Homewood Suites by Hilton, Austin
Hotel Granduca, Austin
Hotel San Jose, Austin
Hyatt Centric Congress Avenue Austin, Austin
Hyatt Place Austin Arboretum, Austin
Hyatt Regency, Austin
Hyatt Summerfield Suites, Austin
JW Marriott Austin, Austin
LINE Austin, Austin
Lone Star Court, Austin
Marriott at the Capitol, Austin
Motel 6 Austin Central, Austin
Motel 6 Austin Central South University Of Texas, Austin
Motel 6 Austin North, Austin
Motel 6 Austin South Airport, Austin
Omni Downtown, Austin
Proposed AC & Autograph, Austin
Proposed Aloft Hotel, Austin
Proposed Aloft/Element, Austin
Proposed Austin CC Hotel Consulting, Austin
Proposed Boutique Hotel, Austin
Proposed Boutique Hotel Austin Live Oak, Austin
Proposed Boutique Hotel Eastside, Austin
Proposed CBD Full-Service Hotel, Austin
Proposed Convention Center Hotel, Austin
Proposed Dual-Branded Hotel, Austin
Proposed Extended Stay America Pflugerville, Austin
Proposed Fairmont Austin, Austin
Proposed Four Points by Sheraton, Austin
Proposed Hotel Granduca, Austin
Proposed Hotel ZaZa, Austin
Proposed Hyatt Centric, Austin
Proposed Hyatt House, Austin
Proposed Limited-Service Hotel, Austin
Proposed Loews, Austin
Proposed The Loren at Lady Bird Lake, Austin
Proposed Luxury Boutique Hotel, Austin
Proposed Palomar, Austin
Proposed Residence Inn by Marriott, Austin
Proposed Residence Inn by Marriott Westcreek, Austin
Proposed SH 130 Hotel, Austin
Proposed Sleep Inn, Austin
Proposed Upscale Themed Hotel, Austin
Proposed Waller Boutique Hotel, Austin
Proposed Westin Downtown, Austin
Proposed Zilker Hotel, Austin
Radisson Hotel & Suites, Austin
Radisson (converting to Line Hotel), Austin
Sheraton, Austin
Staybridge Suites Austin South Interstate Hwy 35, Austin
Studio 6 Austin Midtown, Austin
Studio 6 Austin Northwest, Austin
Super 8, Austin
Super 8 Austin Downtown University North, Austin
TownePlace Suites by Marriott Austin South, Austin
Value Place, Austin
Westin at the Domain, Austin
Wyndham Garden Hotel Austin, Austin
Holiday Inn Express, Bastrop
Courtyard by Marriott Beaumont, Beaumont
Days Inn, Beaumont
Hampton Inn, Beaumont
Holiday Inn, Beaumont
Howard Johnson, Beaumont
Proposed Downtown Hotel, Beaumont
Proposed Independent Hotel, Bee Cave
Proposed Sonesta Hotel, Bee Cave
Hampton by Hilton Beeville, Beeville
The Heritage Hill Country, a DoubleTree by Hilton Hotel, Boerne
Holiday Inn Express & Suites, Boerne
Proposed Hotel & Conference Center, Boerne
Relax Inn, Bryan
Comfort Suites, Buda
Hampton Inn & Suites, Buda
Proposed Hotel & Conference Center, Burleson
Proposed Hotel Burnet, Burnet
Spa Castle, Carrollton
Proposed Independent Hotel, Clute
AmeriSuites (Hyatt Place Conversion), College Station
Motel 6 College Station Bryan, College Station
Baymont Inn & Suites, Conroe
Holiday Inn Corpus Christi Downtown Marina, Corpus Christi
IUOE International Training and Conference Center, Crosby
Canopy by Hilton Dallas Uptown, Dallas
Courtyard by Marriott LBJ at Josey, Dallas
Grand Hyatt DFW Airport, Dallas
Holiday Inn Market Center, Dallas
Magnolia Hotel, Dallas
Marriott Suites Market Center, Dallas
Proposed 1401 Elm Street Hotel, Dallas
Proposed 1600 Pacific Hotel, Dallas
Proposed Aloft, Dallas
Proposed Extended-Stay Hotel Praetorian, Dallas
Proposed Headquarters Hotel, Dallas
Proposed Holiday Inn Express, Dallas
Proposed Knox Hotel, Dallas
Proposed Virgin Hotel, Dallas
Proposed WoodSpring Suites, Dallas
Ritz-Carlton, Dallas
Rosewood Crescent Hotel, Dallas
Rosewood Mansion on Turtle Creek, Dallas
Proposed UNT/JQH Hotel, Denton
Courtyard, El Paso
Proposed Aloft Downtown El Paso, El Paso
Proposed Hotel, El Paso
Doubletree Club, Farmers Branch
Proposed Residence Inn by Marriott, Fort Worth
SpringHill Suites Fort Worth Fossil Creek, Fort Worth
TownePlace Suites by Marriott, Fort Worth
Proposed Residence Inn by Marriott, Friendswood
Hampton Inn & Suites, Frisco
Proposed Staybridge Suites, Frisco
Sheraton Stonebriar, Frisco
Westin Stonebriar, Frisco
Courtyard by Marriott Galveston Island Gulf Front, Galveston
Pearl Inn Galveston, Galveston
TownePlace Suites Galveston Island, Galveston
Proposed Hilton Garden Inn, Granbury
Residence Inn by Marriott, Grapevine
Proposed Hotel & Conference Center, Harlingen
Proposed Hotel, Harlingen
Proposed Champ D’Or Boutique Resort and Event Center, Hickory Creek
Best Western Plus Westchase Mini-Suites Houston, Houston
C. Baldwin Curio Collection by Hilton, Houston
Candlewood Suites Medical Center, Houston
Courtyard by Marriott Medical Center, Houston
Courtyard by Marriott Westchase, Houston
Courtyard by Marriott West University, Houston
DoubleTree by Hilton, Houston
Hampton Inn Hobby Airport, Houston
Hilton Americas Houston, Houston
Hilton Houston Galleria Area, Houston
Holiday Inn Houston Hobby, Houston
Holiday Inn Houston South NRG Medical Center Area, Houston
Home2 Suites by Hilton Houston Medical Center, Houston
Homewood Suites by Hilton Houston Downtown, Houston
Hotel Alessandra, Houston
Hotel Derek, Houston
Hyatt Regency, Houston
InterContinental Houston Medical Center, Houston
Magnolia Hotel, Houston
Marriott, Houston
Palace Inn, Houston
Proposed Boutique Hotel University Boulevard, Houston
Proposed Hyatt Place Houston Downtown, Houston
Proposed Mandarin Oriental, Houston
Renaissance Greenway Plaza, Houston
Residence Inn West University, Houston
Residence Inn Westchase, Houston
Sheraton Suites Houston Near The Galleria, Houston
SpringHill Suites Reliant Park, Houston
Vista Express Inn, Houston
Westin Oaks & Galleria, Houston
Holiday Inn Express, Huntsville
Proposed Hampton Inn, Hutto
Holiday Inn Express, Irving
Hyatt Place Las Colinas, Irving
Marriott DFW Airport, Irving
Southgate Plaza – Two Hotels, Irving
La Quinta Inn & Suites, Katy
Proposed Hotel, Keller
Proposed Anthem Hotel, Kermit
La Quinta Inn & Suites by Wyndham Lakeway, Lakeway
Proposed La Quinta, Lakeway
Hampton Inn, Laredo
Hyatt Regency Lost Pines Resort & Spa, Lost Pines
Proposed Best Western, Marlin
DoubleTree by Hilton, McAllen
Proposed Full-Service Hotel, McKinney
Proposed Courtyard by Marriott, New Braunfels
Proposed Hyatt House, New Braunfels
Proposed Hotel at River Mill, New Braunfels
Hilton Garden Inn, Odessa
Quality Inn & Suites, Odessa
Ramada Inn, Odessa
Motel 6, Orange
Courtyard by Marriott Legacy Park, Plano
Proposed Cambria Suites, Plano
Residence Inn by Marriott, Plano
Holiday Inn Express & Suites Austin Round Rock, Round Rock
Proposed Aloft, Round Rock
Proposed Element, Round Rock
Proposed Hyatt Place, Round Rock
Proposed Microtel, Round Rock
Proposed TownePlace Suites, Round Rock
Red Roof Inn, Round Rock
Staybridge Suites, Round Rock
Value Place, Round Rock
Comfort Inn, San Antonio
Courtyard by Marriott, San Antonio
Courtyard by Marriott Riverwalk, San Antonio
Courtyard by Marriott SeaWorld Lackland, San Antonio
Days Inn Lackland, San Antonio
DoubleTree by Hilton, San Antonio
Drury Plaza Hotel Riverwalk, San Antonio
Embassy Suites Airport, San Antonio
Embassy Suites Northwest I-10, San Antonio
Hampton Inn, San Antonio
Hampton Inn & Suites, San Antonio
Hilton San Antonio Airport, San Antonio
Holiday Inn, San Antonio
Holiday Inn Northwest SeaWorld, San Antonio
Howard Johnson, San Antonio
La Quinta Inn & Suites San Antonio Downtown, San Antonio
La Quinta Inn & Suites San Antonio Riverwalk, San Antonio
La Quinta Inn San Antonio I-35 North at Toepperwein, San Antonio
La Quinta Inn San Antonio I-35 North at Rittiman Road, San Antonio
La Quinta Inn San Antonio Lackland, San Antonio
La Quinta Inn San Antonio Market Square, San Antonio
La Quinta Inn San Antonio Sea World Ingram Park, San Antonio
La Quinta Inn San Antonio South Park, San Antonio
La Quinta Inn San Antonio Vance Jackson, San Antonio
Marriott Plaza San Antonio, San Antonio
Microtel Inn & Suites, San Antonio
Motel 6 San Antonio Downtown Market Square, San Antonio
Motel 6 San Antonio East, San Antonio
Motel 6 San Antonio Fiesta, San Antonio
Motel 6 San Antonio Fort Sam Houston, San Antonio
Motel 6 San Antonio Northwest Medical Center, San Antonio
Motel 6 San Antonio West Sea World, San Antonio
Proposed Boutique Hotel, San Antonio
Proposed Cambria Suites, San Antonio
Proposed El Matador Hotel, San Antonio
Proposed Embassy Suites, San Antonio
Proposed Full-Service Hotel, San Antonio
Proposed Hard Rock, San Antonio
Proposed Hampton Inn/Home2 Suites by Hilton Dual-Brand, San Antonio
Proposed Hemisfair Hotel, San Antonio
Proposed Holiday Inn Express, San Antonio
Proposed Hotel at Pearl, San Antonio
Proposed Limited-Service Hotel, San Antonio
Proposed Riverwalk Hotel, San Antonio
Proposed Sheraton, San Antonio
Proposed Starwood Luxury Collection, San Antonio
Proposed Staybridge Suites, San Antonio
Proposed W Hotel at Pearl Brewery, San Antonio
Riverwalk Plaza Hotel, San Antonio
St. Anthony, San Antonio
Sheraton Gunter, San Antonio
Studio 6 San Antonio Medical Center, San Antonio
Studio 6 San Antonio Six Flags, San Antonio
Super 8, San Antonio
Travelodge, San Antonio
La Quinta Inn, San Marcos
Motel 6, San Marcos
Quality Inn, San Marcos
Proposed Full-Service Hotel, Seabrook
Proposed Westin, Seabrook
Casa Bella Resort, South Padre Island
Proposed Full-Service Hotel, South Padre Island
Fairfield by Marriott Houston North Spring, Spring
Staybridge Suites, Stafford
La Quinta Inn, Temple
Candlewood Suites, Texarkana
Proposed Hilton Falconhead, Village of Bee Cave
Comfort Suites, Waco
Hampton Inn & Suites Waco South, Waco
Hilton Waco, Waco
Motel 6 Waco Bellmead, Waco
Motel 6 Waco South, Waco
Proposed Grant Hotel, Waco
Proposed Residence Inn, Waco
Proposed Tru, Waco
Residence Inn by Marriott, Waco
Comfort Suites, Webster
Holiday Inn Houston Webster, Webster
Proposed Fairfield Inn & Suites, Westover Hill
Homewood Suites, The Woodlands
Residence Inn by Marriott Houston The Woodlands/Market Street, The Woodlands
Woodlands Resort & Conference Center, The Woodlands
 
UTAH
Rodeway Inn Salt Lake City Airport, Salt Lake City
 
VIRGINIA
Embassy Suites Crystal City, Arlington
Proposed Hotel, Richmond
 
WASHINGTON
Airport Inn, Pasco
SpringHill Suites by Marriott, Seattle
Proposed Extended Stay America Sumner, Sumner
 
WISCONSIN
Proposed Extended Stay America Madison Midtown, Madison
Proposed Extended Stay America at Foxconn, Sturtevant

My Articles

The Diverse Factors Driving the Austin Lodging Market

Austin has enjoyed a strong and resilient lodging market since the Great Recession. But why? This article explores the lodging demand drivers that make Austin one of the most attractive hotel markets in the U.S.

• May 11, 2023 By Shannon L. Sampson

• Technology , Travel & Tourism , Convention, Sports, Entertainment , Economic Trends and Cycles , Austin , Texas , United States , North America

COVID-19’s Impact on the San Antonio Lodging Market

The COVID-19 pandemic has negatively affected hotels in the greater San Antonio market since early March 2020, similar to most cities in the United States. How far has the San Antonio hotel market fallen? When is group demand expected to rebound? What will the recovery look like?

• April 8, 2021 By David R. Bone , Shannon L. Sampson

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , San Antonio , Texas , United States , North America

Meet the Money 2017 Key Takeaways

Hotel stakeholders shared a diversity of insights into U.S. hotel industry trends during the lifecycle of a hotel, including development, conversion/repositioning, and disposition.

• May 23, 2017 By Shannon L. Sampson , Benjamin A. Levin , Aaron Solaimani

• Hotel Investments & Ownership , Lending , Valuations & Market Studies , Economic Trends and Cycles , North America

Key Considerations for Historic Building Conversions

In response to rising demand for unique designs, developers are turning to adaptive reuse as a means of creating one-of-a-kind hotels. Historic building conversions come with their own sets of challenges, balanced by potential rewards.

• February 13, 2017 By Shannon L. Sampson , McKenna Luke, MAI

• Development & Construction , Architecture & Interior Design , United States , North America

In Focus: Austin, TX

Job growth in the Austin-Round Rock MSA, especially with respect to highly skilled, highly educated positions, ranks among the best in the nation.

• August 30, 2016 By Shannon L. Sampson

• Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Austin , North America , United States , Texas