Jerod S. Byrd, MAI

Managing Director

Consulting Experience

Jerod oversees the firm’s Philadelphia office. He leads a team of hotel professionals whose collective experience spans virtually every major market and submarket in Pennsylvania, Delaware, New Jersey, and surrounding states—offering a breadth and depth of hotel industry expertise that provides clients rapid delivery of thorough, authoritative reports on regional hotels. 

His over 15 years of experience in hospitality consulting spans projects across all classes of hotel properties, including large portfolios of hotels for lenders and owners. Jerod’s strong industry reputation and credibility, together with his ability to leverage the power of HVS resources, provides clients comprehensive analyses and highly accurate valuations that help them realize the potential of their vision. 

Jerod works extensively with national and regional lenders, development entities, and owner/operators. Clients especially appreciate his responsiveness given the extensive end-to-end process these projects often require. Jerod’s effective operating approach has resulted in a highly loyal base of clients who trust his advice and consulting expertise. Some of Jerod’s significant past engagements in the Mid-Atlantic region include the following: 

  • Ritz-Carlton Georgetown (Washington, D.C.) 
  • Great Wolf Lodge (Scotrun, PA) 
  • Skytop Lodge (Skytop, PA) 
  • Westin (Philadelphia, PA) 
  • The Rittenhouse Hotel (Philadelphia, PA) 
  • Willard InterContinental (Washington, D.C.) 
  • Hotel Palomar (Philadelphia, PA) 
While he undertakes consulting assignments of all types, Jerod has significant experience working on feasibility and market studies for proposed hotel assets. This expertise gives him a keen ability to evaluate hotel development projects and complete an insightful analysis that clients appreciate. A sample of his feasibility and market study work is listed below. 
  • Proposed Marriott Marquis Convention Hotel (Washington, D.C.) 
  • Proposed Luxury Resort (Northampton, PA) 
  • Proposed Hyatt Regency Convention Hotel (Richmond, VA) 
Jerod has also authored numerous publications on various Mid-Atlantic markets and national performance metrics. Jerod holds the designation of MAI as a Designated Member of the Appraisal Institute. He is also a state-certified general appraiser. 

Connect with Jerod on LinkedIn.