In this article, we explore the top hotel investment locations within Texas submarkets for 2024. We provide insights into key cities and emerging submarkets, highlighting factors such as demand, developments, and recent trends to guide investment decisions.
The hotel feasibility study is not the only option for hotel developers at the start of a project. In this article, we outline the range of solutions we provide for hotel developers, as well as some of the factors we consider as consultants on these projects.
The hotel transaction market continues to face significant headwinds. Nonetheless, there are still many good deals to be had, and with some patience and strategy, long-term returns may match or even exceed an investor’s expectations. This article examines and compares current transaction data to historical activity.
Tulsa’s tourism industry has experienced a strong recovery from the COVID-19 pandemic. Tulsa experienced record-breaking revenue from tourism in 2022 and 2023, encouraging the local chamber of commerce to focus on sustaining tourism and community-building for the foreseeable future.
Conroe is known as a historic small town and an affordable staycation destination. However, as of 2023, it is one of the fastest-growing cities in Texas. Its current offerings range from state parks to lakeside resorts, and the city has potential for significant development, with ample vacant land available.
Silicon Valley historically experienced strong lodging performance driven by high-rated corporate demand during the week. Thus, the rise of remote work policies has had an impact on recovery. However, the presence of Big Tech, surging interest in AI technology, and expansion of the life-sciences sector are anticipated to drive growth in this market over the long term.
The Eagle Ford Shale, America's second-largest shale field, has faced rising costs, a frenzy of mergers and acquisitions, and recessionary concerns since late 2022. Nevertheless, natural gas and oil production, as well as hotel performance and transactions, have increased in the market.
While several new brands have emerged within the limited- and select-service segments over the past decade, the expansion of extended-stay brands was limited prior to 2021, and many of the U.S. hotels within this segment were dated. However, during the last two years, economy and midscale extended-stay brands have experienced a significant expansion.
Austin has enjoyed a strong and resilient lodging market since the Great Recession. But why? This article explores the lodging demand drivers that make Austin one of the most attractive hotel markets in the U.S.
Everything is bigger in Texas, even the post-pandemic recovery. Hotel metrics are showing strong improvements, and convention demand should be further bolstered in the future by a new convention facility. As a result, new hotel construction is again vibrant across the Metroplex after a temporary slowdown during the pandemic.