With all the uncertainty that remains around the duration and outcome of this pandemic and its' prolonged impact on the hospitality industry in particular; HVS Hotel Owner and Investor Survey findings highlight hotel's operational status and challenges as well as hotel owners’ requirements to survive. In this AHIC broadcast series, the panelists, both of which are multiple asset hotel owners, discuss with Hala Matar Choufany the current issues and future investment appetite.
Hala Matar Choufany, in her interview in Arabic on Al Arabiya News summarizes the impact of COVID-19 on the hospitality industry in GCC and how the recovery path looks like.
The focus of this research is on hospitality industry employees who are amongst the most severely impacted due to measures such as furloughs, terminations, and pay cuts. As the hospitality industry plans for recovery in the post COVID-19 era, it is essential for employers and leadership teams to take stock of where they stand today. The objective was to understand the current employee sentiment, confidence levels, loyalty, and the current state of mind of the employees’ decision-making process.
Sharing the full interview of Hala Matar Choufany, President of HVS Middle East & Africa, Recovery Townhall discussion with Sumaira Isaacs in a series of exciting and global interviews hosted by Global Tourism Forum to assess tourism and hospitality challenges as well as recovery and investment opportunities.
We raise key concerns and questions that are worth reflecting on to address the complex “new normal” that will govern future investments and operations in our industry. Although COVID-19 has challenged our fundamental forecasting approach that typically relies on predictable market trends and metrics, we share our assumptions pertaining to what the recovery model may look like for select cities in the GCC and the likely impact on EBITDA.
HVS is pleased to share the Hospitality GCC- Hotel Owner & Investor Survey. Despite the challenges and uncertainty, there will be better times and the hospitality and travel market will eventually come out stronger. The future winners are those that will create an ecosystem that is built on ethical principles and promotes a behavior that reflects a good corporate citizenship. Finally a strong risk mitigation approach, flexibility and innovation will remain key traits of successful organization
This market snapshot is the fifth in a series of articles that HVS will be producing every month on a series of key markets with STR Global. Our analysis for this market is based on a sample of more than 25,800 rooms, as provided by STR Global .