Marc Greeley

Consulting Experience

As Senior Director and Leader of the HVS Consulting & Valuation office in Nashville, Marc Greeley is a highly accomplished commercial appraiser and consultant with over a decade of hospitality-industry experience. He has provided strategic guidance on the underwriting of more than $16 billion in hotel assets.
 
A recognized authority in development advisory and valuation, Marc has successfully overseen and contributed to hundreds of projects across the United States and internationally. His expertise spans a broad spectrum of lodging types, including urban conference hotels, luxury properties, independent boutique hotels, amusement-park affiliated hotels, glamping resorts, ultra-luxury hotels, and franchised limited- and select-service accommodations. He also brings specialized insight into integrated resorts featuring unique departments such as marinas, theaters, and casinos. Clients consistently commend Marc’s meticulous attention to detail, comprehensive understanding of both micro and macro lodging dynamics, and exceptional commitment to presenting timely, clear, and credible guidance. He offers a variety of deliverables, which are tailored to each client’s specific needs and budget.
 
Advisory solutions that Marc provides for clients include the following:

• Hotel and resort market and demand studies
• Feasibility analyses for existing and proposed lodging projects
• USPAP-compliant valuations for proposed and existing hotel and resort developments
• Hotel product recommendations
  • Guestroom count
  • Brand chain scale and product type
  • Guestroom sizes and configurations
  • Food and beverage outlets, including banquet and meeting space
  • Parking and resort fees
  • Additional amenities and facilities

A sample of his existing and proposed hotel consulting and valuation experience is highlighted below.
 

• Proposed W Hotel Nashville (Nashville, TN)
• Proposed Wynn Al Marjan Resort & Casino (Ras Al Khaimah, UAE)
• Proposed Luxury Farm Resort (Shenandoah Valley, VA)
• Proposed Dolly Parton’s SongTeller Hotel (Nashville, TN)
• Proposed Dreamcatcher Hotel Pigeon Forge (Pigeon Forge, TN) 
• Proposed Pendry Nashville (Nashville, TN)
• Portfolio of Proposed Theme Park Resorts (Various Markets, USA) 
• Proposed JW Marriott Louisville (Louisville, KY)
• Harpeth Hotel, Curio Collection by Hilton (Franklin, TN) 
• 1 Hotel/Embassy Suites by Hilton Nashville (Nashville, TN) 
• Great Wolf Lodge Sandusky (Sandusky, OH)
• Windham Mountain Resort (Windham, NY)
• Conrad Nashville (Nashville, TN)
• The Joseph, Luxury Collection by Marriott (Nashville, TN) 
• The Godfrey (Hollywood, CA) 
• Bobby Hotel (Nashville, TN) 
• Holston House, Unbound Collection (Nashville, TN) 
• Central Station Hotel, Curio Collection by Hilton (Memphis, TN) 
• Edwin Hotel, Autograph Collection by Marriott (Chattanooga, TN) 
• Marriott Griffin Gate Resort & Spa (Lexington, KY)

Marc is a state-certified general appraiser in Tennessee, Georgia, Alabama, Mississippi, and Kentucky. He holds a Bachelor of Arts in Hospitality Business with a minor in Real Estate Investment Management from the Eli Broad College of Business at Michigan State University.

Connect with Marc on LinkedIn. 

Employment History

February 2019 to present
HVS CONSULTING AND VALUATION SERVICES
Nashville, Tennessee
 
2015–2019
LANSING BREWING COMPANY
Lansing, Michigan
 
2018
BEDROCK DETROIT
Detroit, Michigan
 
2016
WHITE LODGING
Schaumburg, Illinois

Education

BA – Hospitality Business, Eli Broad College of Business, Michigan State University
 
Certification in Hotel Industry Analytics

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Procedures
Basic Appraisal Principles
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
General Appraiser Report Writing and Case Studies
Real Estate Finance, Statistics, and Valuation Modeling
Expert Witness for Commercial Appraisers
Commercial Appraisal Review
Advanced Income
The Cost Approach
Appraisal of Self Storage Facilities
Appraisal of REO and Foreclosure
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO WORK
2 Full-Service Hotels, Nashville
76 Limited-Service Hotels, Various Locations
 
ALABAMA
Proposed Downtown Auburn Hotel, Auburn
Proposed Kimpton Birmingham, Birmingham
Proposed Boutique Hotel, Florence
Residence Inn by Marriott Florence, Florence
Proposed Dual-Brand Courtyard & Residence Inn by Marriott Huntsville, Madison
Proposed Staybridge Suites Madison Huntsville Airport, Madison
Proposed Hyatt Studios Northport, Northport
 
ARIZONA
Proposed Hyatt Place Downtown Phoenix, Phoenix
SpringHill Suites by Marriott Phoenix North, Phoenix
Proposed Hampton Inn by Hilton, Williams
 
ARKANSAS
Courtyard by Marriott Fort Smith Downtown, Fort Smith
Days Inn by Wyndham Little Rock South, Little Rock
La Quinta Inn & Suites Russellville, Russellville
 
CALIFORNIA
SunCoast Park Hotel Anaheim, Tapestry Collection by Hilton, Anaheim
Courtyard by Marriott San Jose Campbell, Campbell
Quality Inn & Suites Redwood Coast Crescent City, Crescent City
Proposed SpringHill Suites Grover Beach, Grover Beach
Courtyard by Marriott Hacienda Heights, Hacienda Heights
Godfrey Hotel, Hollywood
Proposed Boutique Hotel Laguna Hills, Laguna Hills
 
FLORIDA
Wyndham Orlando Resort & Conference Center Celebration Area, Kissimmee
Proposed Extended Stay America Select Suites Panama City Beach, Panama City Beach
 
GEORGIA
Courtyard Buckhead, Atlanta
Four Seasons Atlanta, Atlanta
Marriott Atlanta Buckhead Hotel & Conference Center, Atlanta
Proposed Avid by IHG Duluth, Duluth
Baymont Inn & Suites Kennesaw, Kennesaw
Courtyard by Marriott Atlanta Kennesaw, Kennesaw
Home2 Suites by Hilton Lawrenceville Atlanta Sugarloaf, Lawrenceville
Proposed Hotel Milledgeville, Milledgeville
Crowne Plaza Atlanta Northeast Norcross, Norcross
Hilton Atlanta Northeast, Norcross
Radisson Hotel Atlanta Northwest, Marietta
Proposed avid, Ringgold
FairBridge Inn Rome, Rome
 
ILLINOIS
Embassy Suites by Hilton, Naperville
Courtyard by Marriott Peoria, Peoria
Proposed Homewood Suites, Skokie
 
INDIANA
Proposed Hotel Boonville, Boonville
Radisson Hotel Louisville North, Clarksville
Proposed InterContinental Indianapolis Downtown, Indianapolis
Proposed Tru by Hilton Northwest, Indianapolis
Artist Colony Inn, Nashville
Comfort Suites Vincennes, Vincennes
Hampton Inn by Hilton Vincennes, Vincennes
 
IOWA
Proposed Burlington Hotel, Burlington
 
KANSAS
Holiday Inn Lenexa, Lenexa
 
KENTUCKY
Staybridge Suites Bowling Green, Bowling Green
Proposed Dual-Brand La Quinta Hawthorn Suites Dry Ridge, Dry Ridge
Hilton Garden Inn Florence Cincinnati Airport, Florence
Travelodge Florence, Florence
Wildwood Inn Florence, Florence
Proposed Hotel, Harrodsburg
Proposed Fairfield Lagrange, Lagrange
Proposed Candlewood Lawrenceburg, Lawrenceburg
Courtyard by Marriott Lexington Keeneland Airport, Lexington
Marriott Lexington Griffin Gate Resort & Spa, Lexington
Residence Inn by Marriott Lexington Keeneland/Airport, Lexington
Aloft Louisville Downtown, Louisville Hilton Garden Inn Downtown, Louisville
Home2 Suites by Hilton Medical District, Louisville
Proposed Extended Stay America Premier Suites, Louisville
Proposed Homewood Suites by Hilton Louisville Northeast, Louisville
Proposed Luxury Marriott Hotel, Louisville
Proposed STR Hotel Louisville, Louisville
Proposed Economy Extended-Stay Hotel, Oak Grove
Best Western Plus Owensboro, Owensboro
Fairfield Inn by Marriott Louisville South, Shepherdsville
 
MAINE
Seascape Motel & Cottages, Belfast
Brookside Inn, Smyrna Mills
 
MISSISSIPPI
Home2 Suites by Hilton, Batesville
South Beach Biloxi Hotel & Suites, Biloxi
Hampton Inn Hernando, Hernando
Proposed Holiday Inn Express Hernando, Hernando
Fairfield by Marriott Memphis Olive Branch, Olive Branch
Proposed La Quinta Inn & Suites Olive Branch, Olive Branch
Proposed Extended-Stay Hotel Pontotoc, Pontotoc
Homewood Suites by Hilton Southaven, Southaven
Proposed Compass by Margaritaville, Southaven
Proposed TownePlace Suites by Marriott Southaven Memphis, Southaven
 
NEW YORK
Holiday Inn Express Staten Island West, Staten Island
 
NORTH CAROLINA
Residence Inn by Marriott Charlotte Airport, Charlotte
Residence Inn by Marriott Durham Research Triangle Park, Durham
Courtyard by Marriott Fayetteville, Fayetteville
Proposed DreamCatcher Hotel Fletcher, Fletcher
Atkinson Inn & Suites, Lumberton
 
OHIO
Proposed Hotel, Canal Winchester
Red Roof Inn Dayton North, Dayton
Country Inn & Suites, Perrysburg
Great Wolf Lodge Sandusky, Sandusky
 
PENNSYLVANIA
Hampton by Hilton Harrisburg North, Harrisburg
Holiday Inn Express & Suites Johnstown, Johnstown
 
SOUTH CAROLINA
Proposed Extended Stay America, Duncan
Courtyard by Marriott Rock Hill, Rock Hill
Proposed WoodSpring Suites, Rock Hill
 
TENNESSEE
Proposed Tipton County Hotel – Atoka, Atoka
Proposed Holiday Inn Express, Bristol
Edwin Hotel Autograph Collection, Chattanooga
Holiday Inn Hamilton Place Chattanooga, Chattanooga
La Quinta Inn Chattanooga, Chattanooga
Proposed Compass by Margaritaville Chattanooga, Chattanooga
Proposed Embassy Suites by Hilton Chattanooga, Chattanooga
Proposed Hilton Tapestry, Chattanooga
Proposed Carter County Hotel, Elizabethton
Proposed Erwin Hotel, Erwin
Aloft Nashville Cool Springs, Franklin
Embassy Suites by Hilton Nashville South Cool Springs, Franklin
Hampton by Hilton Nashville Franklin Cool Springs, Franklin
The Harpeth Hotel, Franklin
Hyatt Place Nashville Franklin Cool Springs, Franklin
Proposed Hotel Factory at Franklin, Franklin
Proposed Extended-Stay Hotel Gallatin, Gallatin
Holiday Inn Express Gatlinburg, Gatlinburg
Proposed Delta Hotel Gatlinburg, Gatlinburg
Proposed Hotel Gatlinburg, Gatlinburg
Hilton Garden Inn Jackson, Jackson
Proposed Embassy Suites Jackson, Jackson
Cumberland House, Tapestry Collection, Knoxville
Hotel Knoxville, Knoxville
Staybridge Suites Turkey Creek, Knoxville
Proposed Home2 Suites by Hilton Lebanon, Lebanon
Proposed Hotel Marysville, Maryville
Courtyard by Marriott Memphis East/Galleria, Memphis
Courtyard by Marriott Memphis Airport, Memphis
Crowne Plaza Memphis Downtown, Memphis
Hampton by Hilton Memphis-Walnut Grove Baptist Hospital East, Memphis
Holiday Inn Express & Suites Memphis Arpt Elvis Presley Boulevard, Memphis
Marriott Memphis East, Memphis
Proposed Upscale Hotel, Memphis
Proposed Wyndham Garden Inn, Memphis
Central Station Memphis, Curio Collection by Hilton, Memphis
Proposed TownePlace Suites Morristown, Morristown
Proposed Hotel Mount Juliet, Mount Juliet
Residence Inn by Marriott Nashville Mt Juliet, Mount Juliet
Proposed Tipton County Hotel – Munford, Munford
Proposed Extended-Stay Hotel Murfreesboro, Murfreesboro
Proposed JdV by Hyatt Murfreesboro, Murfreesboro
BentoLiving Chestnut Hill Nashville, Nashville
Bobby Hotel Nashville, Nashville
Conrad Nashville, Nashville
Courtyard by Marriott Nashville Airport, Nashville
Courtyard by Marriott Nashville at Opryland, Nashville
Courtyard by Marriott Nashville Downtown, Nashville
Fairfield by Marriott Nashville at Opryland, Nashvile
Hilton Nashville Airport, Nashville
Holiday Inn Express MetroCenter Nashville, Nashville
Holiday Inn Express Nashville Airport, Nashville
Holston House Nashville, Nashville
Homewood Suites by Hilton Nashville Vanderbilt, Nashville
Hotel Indigo Nashville The Countrypolitan, Nashville
Hyatt House Nashville Vanderbilt, Nashville
Joseph A Luxury Collection by Marriott Nashville, Nashville
Proposed 1 Hotel, Nashville
Proposed Boutique Hotel Germantown, Nashville
Proposed Castner Knott Hotel, Nashville
Proposed Curio Collection by Hilton/Tempo by Hilton Nashville Downtown, Nashville
Proposed Element by Westin Sobro, Nashville
Proposed Elm Street Methodist Church Hotel, Nashville
Proposed Embassy Suites by Hilton Nashville Downtown, Nashville
Proposed Gulch Hotel, Nashville
Proposed Hilton Garden Inn/Home2 Suites by Hilton West End, Nashville
Proposed Margaritaville Hotel Nashville, Nashville
Proposed Motif Nashville, Nashville
Proposed Music Row Hotel, Nashville
Proposed Oracle Hotel, Nashville
Proposed Pendry Hotel Nashville, Nashville
Proposed Sobro Hotel, Nashville
Proposed Starr Piano Building Hotel, Nashville
Proposed Tempo by Hilton Nashville, Nashville
Proposed TownePlace Suites by Marriott Nashville Downtown, Nashville
Proposed W Nashville, Nashville
Wingate by Wyndham Nashville Airport, Nashville
Hampton by Hilton Pigeon Forge On The Parkway, Pigeon Forge
Proposed Cambria Suites Pigeon Forge, Pigeon Forge
Proposed DreamCatcher Pigeon Forge, Pigeon Forge
Proposed Voco Hotel Pigeon Forge, Pigeon Forge
Proposed Hotel Pigeon Forge/Sevierville, Sevierville
Proposed Hotel Sevierville, Sevierville
Proposed Hyatt Studios Sevierville, Sevierville
Proposed Nearest Green Hotel, Shelbyville
avid, Smyrna
Proposed Extended Stay America Smyrna, Smyrna
Proposed Hotel Soddy-Daisy, Soddy-Daisy
Proposed Yonder Hotel, Townsend
Holiday Inn Express White House, White House
 
TEXAS
Proposed Courtyard by Marriott Downtown Frisco, Frisco
 
VIRGINIA
Embassy Suites Dulles North Loudoun, Ashburn
 
WEST VIRGINIA
Proposed Tygart Hotel, Elkins
Hampton Inn Fairmont, Fairmont
Holiday Inn Express, Fairmont
 
 
INTERNATIONAL
Proposed Wynn Al Marjan, Ras Al Khaimah, United Arab Emirates

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