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The Norfolk-Virginia Beach lodging market was growing rapidly when the pandemic struck in early 2020. The momentum quickly resumed, and a healthy recovery ensued in 2021, with hotel performance surpassing 2019 RevPAR levels by the end of the year. Going forward, ADR is expected to continue on a healthy track, while occupancy will temper.
The Hampton Roads area has historically benefited from strong leisure and tourism demand, government activity at the area’s military facilities, and corporate travel. Since early March 2020, however, the Hampton Roads lodging market has suffered a decline in demand, like most metropolitan areas in the United States, because of the COVID-19 pandemic. How much of an impact has the market experienced, and how quickly can this historically stable market recover?
Though on the verge of an influx of new hotel supply, demand in Hampton Roads has risen in recent years, improving occupancy and allowing hoteliers to command better rates.