Hospitality in GCC - HVS Hotel Owner and Investor Sentiment - COVID-19

HVS is pleased to share the Hospitality GCC- Hotel Owner & Investor Survey. Despite the challenges and uncertainty, there will be better times and the hospitality and travel market will eventually come out stronger. The future winners are those that will create an ecosystem that is built on ethical principles and promotes a behavior that reflects a good corporate citizenship. Finally a strong risk mitigation approach, flexibility and innovation will remain key traits of successful organization
Hala Matar Choufany
With all the uncertainty that remains around the duration and outcome of this pandemic and its' prolonged impact on the hospitality industry in particular; we are pleased to share the findings of the “HVS Hotel Owner and Investor Survey”. The goal of the survey was to understand the hotel's operational status and challenges since the outbreak of COVID-19 as well as hotel owners’ ability to survive in the hope that there will be some easing of restrictions and return to some normalcy and activity in the tourism sector. We also evaluate further the impact that the recent events have on the investment appetite of hotel investors.

The survey sample, which counts key developers and investors in this region, represents 206 branded hotels and approximately 65,000 hotel rooms across the following countries: Bahrain, Qatar, UAE, Saudi Arabia, Kuwait and Oman. The survey was completed by HVS Middle East clients between 13 and 21 May. As always, we are grateful to the trust and relationship we have built with our clients over the years and we make this information available to further support our partners in the industry.

The findings, which have been presented in two sections- Hotel Owner and Hotel Investor- are quite telling and paint a true picture of the current status of hotels and the owners and investors sentiment.

We continue to believe in the tourism potential in the region and we strongly encourage further support from governments and brand managers to allow owners to minimize further losses and support the recovery.

At the time of analysing the survey results, all countries considered for our analysis, with the exception of Qatar and Bahrain, were still experiencing strict curfews, increasing number of COVID-19 patients, and operational limitations. Currently, none of the regional airports have resumed normal commercial flights.

Hotel Owner

Question 1: Where is your firm based in?
Source: HVS

Question 2: Which of the following best describes your investor profile?
Source: HVS 
The majority of hotel owners in our survey are based in the same country where their hotels are located. Few owners have properties outside of their home country, reflective of the owning structure in this region as well as GCC regulations pertaining to foreign ownership. This is important to consider when reviewing these findings and the responses that characterize the owning/investment profile of respondents.

Of the 65,000 rooms included in this survey, 49% of the hotel rooms are located in Saudi Arabia and 42% are across the UAE.

The survey includes existing hotels that are either under a franchise or management agreement with an international or regional operator.

The sample size is considered to provide a fair representation of the hotel market in those respective cities.

Real Estate and Hotel Investment Company own 71% of the hotels in our sample while 14% is owned by Private Investors/Owners.
Question 3: What is the current operational status of your hotel(s)?
Source: HVS
Approximately 7%, or 4,000 hotel rooms are fully operational while other hotels are starting to consider re-opening due to the current easing of restrictions in certain markets.

7% of hotels were converted to quarantine facilities during the months of March and April while a number of other hotels opted not to convert their facilities based on an income-cost analysis and the overall associated risks.

While 29% of hotels are fully closed, it is reasonable to assume that the total number of rooms may have exceeded 30,000 rooms, when considering the partially operational hotels.

Currently, hotels that are operational have restricted the number of available rooms in order to comply with the health and safety regulations and most of the partially operational hotels have limited service offerings. Meeting space and spa facilities at hotels remain closed.

The actual number of hotels that will re-open is yet to be assessed as the cost of reopening coupled with expected low number of guests until the end of 2020 may deter many owners from re-opening immediately. 

18% of “multiple asset” owners indicated a similar trend amongst their properties. Only a few properties continued to be fully operational while the remaining were partially operational or converted to a quarantine facility.

Question 4: Should the current pandemic persist, how long will your hotel(s) be able to meet its liabilities  (i.e. operational expenses, debt obligations, operator fees, retain talent etc.)?
Source: HVS
68% of owners have the ability to meet their liabilities up to 6 months, while only 7% are unable to meet their liabilities beyond 1 month. Considering the owning structure of hotels in this region in particular, it is also worth noting that approximately 25% of respondents will be able to meet their liabilities beyond six months.

While governments have supported this sector by using hotels for quarantine purposes or provided some stimulus relief packages; it is our view that more tangible and drastic measures are required in order to minimize the financial burden and support hotels to remain open. Some immediate relief measures would include but not limited to:
  • Waiving off utility charges and employee related visa expenses;
  • Subsidizing employee related costs, notably accommodation and related expenses;
  • Deferring and rescheduling debt payments;
  • Refinancing loans at preferred borrowing rates that will substantially improve owner’s ability to meet their debt obligations;
  • Deferring or waiving off VAT and Municipality fees and other tourism related charges.
Question 5: How long is it likely to take for the hotel asset net operating income (EBITDA) to rebound to pre-pandemic performance levels?
Source: HVS

There is an overall agreement that recovery will take time even though some of the operational hotels have enjoyed relatively better performance and in certain instances exceptional performance due to the following:

  • Converted to quarantine;
  • Been utilized by guests for self quarantine; mostly resorts;
  • Occupied by guests that were stranded and awaiting to return back to their home country.

78% of respondents consider that it will take more than 12 months for EBITDA to recover to pre-pandemic levels while 18% consider it likely to be between 6 and 12 months.

We take the view that while these hotels may experience high demand in the next couple of months on the back of revenge hotel bookings or taking advantage of the summer break, hotels’ EBITDA will require at least 24 months to stabilize at pre-pandemic levels or potentially longer depending on the recovery of the source markets, type of visitation and air travel regulations and  policies.

Question 6: What is the current drop in hotel values?

Source: HVS

Approximately 43% of respondents consider that since the start of the pandemic, hotel values have declined between 20% and 40% while 25% believe this drop exceeds 40%.

14% consider there to be no change to hotel values and on the other end of the spectrum 18% consider that hotel values have dropped by more than 50%.

Between 2008 and 2018, we have observed approximately 30% decline in the hotel values in the key GCC markets and anticipated a further decline in 2020 due to lower Gross Operating Profit margins (GOP) and additional new supply, which in the last few years was not sufficiently offset by demand growth.

With the current pandemic forcing hotels to close and travel to stop, we take the view that if travel and tourism resume before end of the year, current hotel values will remain approximately 25%-30% lower than 2019 until a recovery is established. Any further worsening of the situation will impact further hotel values.

Question 7: Are you planning to do refinancing?

Source: HVS

Question 8: If you already opted for refinancing, were you able to get a refinancing offer?

Source: HVS

Approximately 29% of the respondents are looking to obtain refinancing. 54% of those planning to do refinancing have received an offer.

When considering the hotel owning structure in graph 2, 14% of respondents were individual hotel owners which may represent the majority of those that have considered refinancing in order to meet their obligations.

71% of respondents do not intend to do refinancing, which could be explained by the ownership structure of these hotels which benefit from owning multiple assets.

This may likely change if the situation persists and the cash reserves are exhausted. On the other hand, it is also likely that some owners may not have large debts on their assets or are holding back until there is more clarity on the complexity and longevity of the current events.

Hotel Investor

Question 9: Please rank in order how the following factors influence your investment decisions? (1=most influential 4=less influential)
Source: HVS

While approximately 36% of respondents consider the availability and cost of debt to be of prime influence on their investment decision, 46% consider oil, gas, and energy prices to be the least influential factors.

In an order of influence on investment decisions, availability and cost of debt was the most influential factor followed by the political environment.

Oil, gas and energy prices were considered to be the least influencer in the investment decision process while the social environment carried slightly more of an influence ranking 3rd .
Question 10: Please rank the following factors in order of concern relating to future hotel investments? (1=Most concerned 5=Least concerned)
Source: HVS
The findings suggest the following factors ranking in terms of most concerned to least concerned: Global Economic Shock, Local Economic Shock, Hotel Industry Uncertainty, Overbuilding and Change in Government Policies.

39% of respondents have ranked the global economic shock undermining roomnight demand to be the most concerning factor pertaining to future hotel investments and an additional 43% of respondents have weighed the local economic shock undermining room-night hotel to be the second most concerning factor.

Also, 39% of respondents consider a change in government policies to be the least concerning factor in future.

25% consider the hotel industry uncertainty to be a concerning factor and 29% of respondents consider overbuilding leading to excess supply to be also a concern for future hotel investments, though to a lower extent. 
Question 11: What is your hotel investment strategy over the next 12 months?
Source: HVS
While 11% of investors will continue to develop hotels, 7% of investors are currently looking to buy hotels. It is our view that the next 12 to 18 months will present opportunities for acquisitions as some hotel owners will look to exit their investments and minimize their losses.

Owing to the current ownership structure, the number of distressed assets may not be excessive as only 4% of the investors are considering to sell and 68% are looking to hold their assets.

There will be however a few opportunities for those that are eyeing further developments in the GCC region, and possibly Saudi Arabia in particular.

As these times are unprecedented, it is reasonable to assume that a more cautious approach will be taken by hotel owners and investors in evaluating their investment strategy.
Question 12: What is your main motivation for investing in hotels in the future?
Source: HVS
39% of respondents expressed no immediate interest in investing in hotels. This cautious approach will allow existing hotels to recover as supply and demand imbalances are experienced in a number of key markets resulting in less attractive returns than typically observed in the past.

29% of respondents considered that hotel assets value appreciate better than other assets, especially as both the retail and office developments have recently become less attractive and many of those new developments struggled to find tenants and attract the necessary footfall to secure attractive returns.

In line with the capital growth being a key motivation for investment, 21% of investors considered that hotel developments yield better returns than other real estate assets.
Question 13: Which market(s) are you most likely to invest in?
* Totals do not add up to 100% as asset classes were selected.
Source: HVS
64% of investors have specified three attractive investment markets in Saudi Arabia: Riyadh, Jeddah and Makkah. All three markets have achieved a higher than average performance in 2019 notably in terms of RevPAR. This was supported by the roll out of Saudi Vision 2030 and the support of the government in transforming and developing the hospitality offering in Saudi. A number of other initiatives were implemented such as the e-visa.

14% of investors continue to eye Dubai for attractive opportunities while only 4% of investors will consider Bahrain, Abu Dhabi and Doha for future investments.

In Egypt, Cairo is becoming more attractive for new investments and/or acquisition and 11% of the investors will look to invest in Cairo. Similarly, Ras AL Khaimah, Madina and Muscat remain on the investment horizon of our respondents.

In addition to the cities in the graph, 32% of investors are looking to invest outside of the GCC, notably in Europe (Italy, France, Greece), USA, Turkey. A few investors mentioned Kuwait and Sharjah in their investment plans.

Question 14: Which asset class(es) are you likely to buy or develop?
* Totals do not add up to 100% as asset classes were selected.
Source: HVS
The last few years has seen a rise in the number of budget and limited service hotels. International operators have been successful in introducing and rolling out brands that could well serve the growing price sensitive guests and extended stay demand.

We have also observed over the years that serviced apartments, budget and midscale hotels perform better than other hotel assets during a downturn/recession as well as during major growth and transformation in the tourism landscape.

39% of investors are likely to invest in budget and limited service hotels (68% combined) and 36% will invest into serviced apartments.

Few investors are looking to invest in five-star hotels while 36% will continue to develop resorts. With the expected shift in consumer preferences and travel purposes we consider these findings to be inline with the potential growth in demand and future returns.

Question 15: What is your overall outlook for hotel investments?
Source: HVS

While 32% of respondents are neutral in terms of the outlook for the industry, 43% of hotel owners/investors remain positive.  Combined, 25% of respondents have a negative outlook.
Question 16: Please share any additional thoughts/challenges/opportunities that you deem relevant and will ultimately impact the hospitality industry since the occurrence of COVID-19.
Source: HVS

Concluding Thoughts: 

These are undoubtedly very unusual times that are coupled with oversupply situation in certain markets, a negative political outlook, and a global and regional economic slow down. But we equally know, that despite those challenges and the overall uncertainty that is troubling us on both personal and business levels; there will be better times and that the hospitality and travel market will eventually come out stronger and continue to grow.

The future winners are those that will create an ecosystem that is built on ethical principles and  promotes a behavior that reflects a good corporate citizenship.  Finally, a strong risk mitigation approach, flexibility and innovation will remain key traits of successful organization.

HVS does not provide legal or other regulated advice or guarantee results. The survey findings reflect general insight based on information available to us by the participants. These findings should be viewed as indicative only and not relied upon for future course of action. These findings may be subject to change and therefore HVS has no obligation to update these findings and makes no representation or warranty and expressly disclaims any liability with respect thereto.

Hala is an experienced Regional President and Managing Partner, an industry expert, and is recognized as one of the most influential leaders in the hospitality industry, notably in the Middle East and Africa region.

Hala has advised on more than 5,000 hospitality and mixed-use projects in the last 20 years across Europe, the Middle East, Africa and Asia. She has advised clients in areas such as Valuations, Acquisitions, Asset Management, Strategic investments and development, Contract Negotiations, and general Real Estate Strategic Advisory.

Hala has authored more than 50 publications and speaks frequently at investment and hospitality related conferences on a range of topics including asset valuation, investments, management issues and women leadership.

In addition to being a Board Member of HVS Global, Hala sits on the Boards of Harvard Business School Club of the GCC, Hotel Investment Advisory Board, and is regularly invited to Boards as a subject matter expert in the industry. Hala is frequently invited to discuss hotel and tourism trends on major news channel including Alarabiya, Bloomberg, Abu Dhabi TV, Forbes, Breaking Travel News and CNN.

Hala is also a member of the International Society of Hospitality Consultants (ISHC). 

Hala completed Executive Education at Harvard Business School. She also holds an MBA in Finance and Strategy from IMHI (Essec- Cornell) University, Paris, France and a BA in Hospitality Management from Notre Dame University, Lebanon. Hala is fluent in English, French and Arabic.

Born in Beirut, Hala lived and worked in several cities across Europe, Asia and Middle East and is a mother of three.

For more information, contact Hala at [email protected].


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