The tone of this year’s Lodging Conference was measured optimism, as strong 2026 RevPAR growth and limited new supply support the industry outlook. However, rising operating costs, expensive debt, loan maturities, and geopolitical risks continue to pressure profitability. Owners are increasingly focused on AI adoption, active asset management, brand economics, and converting revenue increases into asset value.

After a stable fiscal-year 2026, the recently published fiscal-year 2027 per-diem rates indicate a return to measured growth, with the standard continental United States (CONUS) lodging allowance increasing by $3 per night. This article explores how long-term trends continue to reveal significant differences among U.S. lodging markets, particularly in major gateway cities and resort destinations.

The St. Louis lodging market struggled to find its footing in the aftermath of the COVID-19 pandemic but appeared to turn a corner in 2025 and continued to strengthen this year. Numerous recent and ongoing developments and initiatives support a positive outlook for market hotels.

Branded residence has become one of the fastest-growing segments within hospitality real estate, but success in this sector depends on more than brand affiliation. The strongest projects rely on early strategic decisions that remain grounded in data-driven analyses and market intel that can support developers, investors, and lenders throughout the development life cycle.

Boise's hospitality market has traditionally been supported by government, education, and healthcare demand. In recent years, however, strong population growth and significant technology sector expansion have emerged as key drivers of economic activity, fueling new hotel development and supporting strong lodging performance throughout the market.

This article explores the growing strategic importance of Food and Beverage within Italy’s luxury hotel sector, highlighting key market trends shaping hospitality performance across the country and selected high-performing operators. It forms the first article in the HVS Southern Europe Hospitality Series – Food and Beverage, focused on the evolving role of the gastronomic experience within hospitality.

Each year, HVS researches and compiles development costs from our database of actual hotel construction budgets. This source provides the basis for our illustrated total development costs per room and per product type.

Anaheim’s hotel market did not deliver the banner 2025 many expected, but the more important story is what lies ahead. Long-term Disney investment, a strengthening convention calendar, and the emergence of mega-development OCVIBE are positioning Anaheim for a new phase of lodging demand growth.

Cleveland’s hotel market is steadily recovering, driven by growing leisure travel, rebounding group and convention business, and stable healthcare demand. This diverse mix creates a balanced, resilient market, offering consistent performance and long-term stability rather than rapid, volatile growth.

In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.